Finally!  A solution to late starts, teams that don’t work together, and reviews that provide too little guidance too late to do any good

In addition to all the features of our Discount and Professional Memberships, a Premium Membership provides you with access to the CapturePlanning.com MustWin Process.  Our process takes you from lead identification through award and enables you to pursue a business opportunity by starting at page one and completing the activities.  At every step along the way it provides the forms, checklists, and advice you need.  It provides these benefits:

• A means to get everyone on the same page
• Written standards and processes to expedite the process and prevent people from making it up as they go along
• Clearly defined roles and responsibilities so everyone knows how to work together
• Tracking of action items so everyone knows what is expected of them
• Planning and communication tools to ensure that everyone has the information needed to execute their role
• Tools to measure progress and provide constant feedback so that everyone knows where they stand
• Validation for every element of your proposal to make sure it is right

 
Video: Introducing the MustWin Process (2 minutes)
Click here to learn what it's all about from a short video
 

Details, details, details...

Articles we've written about the process...

• List of recurring problems that the MustWin Process solves
• 8 Simple ways you can use our process to improve your existing process instead of replacing it
• How you can use innovation to beat your competition

The CapturePlanning.com MustWin Process is an opportunity pursuit process, and not just a “proposal” process

Our process starts as soon as an opportunity is identified to ensure that the way intelligence is gathered supports the closing of the sale — which happens to involve producing a proposal.  Producing a winning proposal requires that you start well before the RFP is released so that you have a competitive advantage before the game has even begun.

Most “Must Wins” are already lost by the time the RFP comes out. Even companies who start early often find that time slips by and that they have insufficient competitive advantage when the RFP hits the streets.  The CapturePlanning.com MustWin Process provides you with a way to track and measure progress so you can maintain momentum, achieve a competitive advantage, and position your company to win. 

What Kinds of Business Pursuits is it Designed For?

The CapturePlanning.com MustWin Process is intended for opportunities that you anticipate will result in an RFP and require a proposal response. It is not designed around the specifics of any single industry, although you can customize it that way if you choose. It is compatible with all the complexities of responding to formal Government RFPs — but it avoids the use of industry-specific jargon so that others may use it as well.  But it can also be used for opportunities that won't have a written RFP, but still require a written proposal. 

It has been used by companies to pursue opportunities worth hundreds of millions of dollars, as well as on proposals worth tens of thousands of dollars.  It scales.  That in and of itself is a major innovation made possible by our process — it enables you to use the same process for large bids as you do for small ones.

With the CapturePlanning.com MustWin Process, the Business Development and Proposal Phases become one fully integrated opportunity pursuit process.

Put a written process in place immediately:	Most companies do not have a written process for business development or for proposal development.  And while most Proposal Managers know how to execute a process, they rarely have the time to fully document the process. And no wonder — we put hundreds of hours into writing ours. It just can't be done if you're also trying to manage active proposals. The result is that most companies, to a greater or lesser degree, ad lib their way through their proposals.  They make up their process as they go along.  By using the CapturePlanning.com MustWin process, you get everything you need.  In writing.  Ready to use. Now.
Get everyone involved on the same page:	When everyone on the proposal is a member, everyone has the same document.  Everyone knows the rules.  Everyone knows their role and what to do.  Everyone has the same expectations.
Customize it.  Integrate it:	Every industry and every company has different needs.  Because you can download the Microsoft Word source files, you can make our process address the specifics of your business.  If you already have a process, you can extract individual forms, checklists, and techniques from our process to use in yours.
We're changing the economics of business development and proposal training:	You'll get the most value from our process when everyone participating in your proposal has a copy in their hands.  To make it even more economical, we have special packages for proposal teams and corporate memberships.  Group memberships to CapturePlanning.com cost less than an internal training program or putting your own process in writing.  For more information on group membership rates, click here.

Why Do You Sell It As a Membership and Not Just As a Book?

• Because it's about winning and not about simply reading something and putting it back on the shelf. 
• As comprehensive as the MustWin Workbook is, it's not the only content we have that's relevant.  For a must win pursuit, we want you to have access to it all (details are below).
• In addition to the bound document that we send to you in the mail, you also get immediate access to the electronic copy. A membership enables you to log in to access the files.
• We update the process quarterly. We are constantly adding detail, expanding the scope, and making improvements.  A book is a dead end.  A membership means that there is continued value after your purchase.
• We also offer webinars, skills enhancement sessions, online training, and other features that provide a level of support far beyond what you get from just a book.

Don't forget, you also get everything that comes with a Professional Membership, including access to our library of over a dozen titles and hundreds of pages of vital information

How to Survive Your First Business Proposal.  Get the advice we wish we had when we were just starting out.  It provides an introduction to proposal development, advice on proposal writing, and guidance on formatting and production. How to Write an Executive Summary.  Get help for the most important part of your proposal. Find out how to incorporate your win strategies into writing the Executive Summary and how to format it for maximum effectiveness.  Get the 22 questions you should address in your Executive Summaries.  Includes a three-page sample. Proposal Format Guide.  Get advice on how to format your proposal.  Find out: What are the rules for formatting a proposal? How important is style? What fonts should you use? What kind of binding is best? How should you approach graphics How important is a good cover? How can you use formatting techniques to help win the proposal? How should you approach your format if your skills are at a beginner, intermediate, or advanced level? How should the evaluation process impact your formatting? What kind of production procedures should you have? How should you handle packaging, labeling, and delivery? 12 Sample Proposal Introduction Paragraphs.  Introduction paragraphs often contain some of the worst proposal writing.  It's as if it takes people a while to get warmed up, so they start writing and then try to figure out what to say.  If you learn how to write a decent introductory paragraph for a proposal, it can guide the rest of what you have to write. This extra document contains a dozen versions of what is essentially the same introduction paragraph, with comments showing more than 50 things done wrong and how to correct them. 51 Tips for Microsoft Word.  A collection of tips we've learned over the years to help you use Microsoft Word more effectively.

509 Questions to Answer in Your Proposals.  Serious inspiration for proposal authors at all levels. We provide the questions, you supply the answers. It's perfect for figuring out what to address in your proposals. How to Write a Management Plan.  Discover over 180 items divided into 20 topics that you should consider addressing in your Management Plans.  It provides you with a recipe for writing a management plan that will answer your customer's questions regarding how the work will be done, who will do the work, what resources will be required, how you will mitigate risks, and how you will ensure quality. Business Development for Project Managers and Engineers.  Provides approaches to business development that people with technical backgrounds can easily follow. If you have technical managers who have been given responsibility for growth or sales but don't have the experience or background to feel comfortable with it, the problem solving approaches in this document can help. Business Proposal Sample Makeover— Before and After. See a real proposal and get our review comments on it.  Find out what we thought was done well and what should have been done better.  Watch us take the original proposal and give it a makeover.  You get to see the proposal the way we would have prepared it. How to do Proposals, The Wrong Way. A worst practices guide for real world proposals... Full of tips and tricks for how to succeed when all else fails... 6 Sample Proposal Layouts.  Want to see several different ways you can format a proposal?  Each comes with comments on the features and trade-offs involved in each layout. Quick and Dirty Guide to Winning a Last Minute Proposal.  Simple and practical advice for people who are trying to complete a proposal against a tight deadline, with little or no advance preparation.

Members also get these exclusive benefits: Access to our members-only Article Library, where our huge repository of "how-to" information is fully indexed and can be keyword searched. The Members-Only Article Library also has content that is not on our public site and is only accessible to members. Members can tag their favorite articles and resources so that they are displayed on your member's page, as soon as you log in.  This makes referring back to them and using them as tools much easier. Members can generate a PDF of any article, at any time, making it easy to print copies for use on a pursuit. Get Help and Find Tools   Members get access to our Resource Directory, with links to hundreds of useful tools, software packages, books, bid lists, web sites, and more. Start From a Template Premium Members get special access to our Template System.  You can save your input and make copies so that you don't have to start from scratch each time.  You can also customize the templates and even create your own.  You can also output a finished response in Adobe Acrobat PDF format. Talk to Real People, Network, Collaborate, and Share Lessons Learned Members can participate in online forums and discuss articles or ask questions about them.  In addition to learning more, this is a chance to interact with other users. Members can view and post job opportunities or announce their availability. Members can recommend web sites for addition to our Resource Directory.  Including your own site!

And just as a way of saying thanks...

We'll mail you a hard copy of 40 Must Read Articles, a 119 page incredibly useful bound document containing the best articles we have ever published.  It's not for sale.  The only way to get this book is to become a Professional or Premium Member.  We wanted to do something special for our members and thought this would be better than sending some trinket with our logo printed on it.
 

Bonus! As a member, you can order the book, Do-It-Yourself Business Graphics for 30% off the cover price. It provides three fast and easy steps to turn your text and ideas into graphics that sell. We sell this title separately for $49.95, but you can get yours for $34.95. It's a traditional, hardbound book that we'll mail to you so that you can see the graphics the way they were meant to be seen.  After you add your membership to your cart, just click on the link at the bottom to add a copy of the book and take advantage of the discount.

More Reasons to Become a Member of CapturePlanning.com

• Win more new business. Our content will help you learn how to find, pursue, and win new business opportunities.
• Save Time.  Why Reinvent the wheel?  Our tutorials are practical, focused, and task-oriented.  They will help you get the job done faster.  If you are a professional services firm, time literally is money.  A membership to our site will save you countless hours and return many times your investment.
• Save money. Waste less money pursuing opportunities that are losers. Be more efficient in your qualified pursuits.
• Improve your skills. You only absorb a limited amount from a class and it only lasts so long. Access to our site provides on-going benefits in a just-in-time format that is available at the moment of need.
• Improve your win rates.  When you improve your win rate, you directly improve the profitability of your company because the same effort and cost of sales produces more revenue.  A membership to CapturePlanning.com will boost your skills and show you just how to improve you win rate.
• The bottom line... A subscription will save you time and increase your chances of winning. How much is new business worth?

Why is a Premium Membership Better than a Professional Membership?

• You get more.  You get everything you get in a Professional Membership, and more!
• You get our process. We put hundreds of hours into it.  In just a few minutes you can put it to work.
• It's easier.  Our process turns our content and best practices into easy-to-follow steps that are aligned with what you are trying to do. 
• It's team-oriented.  Large proposals have multiple people working on them.  When everyone on a proposal is a Premium Member, it is easier to set expectations and coordinate activity.
• It's all about winning.  A Premium Membership aligns our content and best practices with what you need to do to win.

Experiment in Process: With or Without a Membership? 

The MustWin Process Workbook normally comes as part of our Premium Membership.  Every once in a while someone will ask if they can order to MustWin Process Workbook without getting a membershp.  Now is your chance.  We're giving you options so you can decide which is the best value for you.  This is an experiment and we're only going to run it for a limited time to learn about your preferences before making any major changes to the site.

OPTION 1: Hardcopy Only	OPTION 2: Electronic Only	Option 3: Both
You just get the MustWin Process Workbook binder shipped to you.  You don't get the electronic version, or access to our other documents, members-only article library, monthly skills enhancment webinars, or any of the other membership benefits.	You get the electronic version of everything and full membership benefits, you just don't get any hardcopies sent to you in the mail.	You full membership benefits, including both the electronic versions and the hardcopy membership package sent to you in the mail.
Price: $195 Order Hardcopy Only	Price: $395 Order Electronic Only Use code NLMW100 during checkout to get the electronic only discount	Price: $495 Order Both Electronic and Hardcopy