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The following is a list of all the Categories, Products and Feature Articles on our site. We hope it will assist you in finding what you're looking for.

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Tutorials & Samples

Our tutorials provide guidance for your business development and proposal writing efforts. They will save you time and improve your chances of winning. 

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Products

509 Questions to Answer in Your Proposal

Get some serious inspiration for proposal authors at all levels. It's perfect for figuring out what to write, and for making sure you answer all of your customer's questions.  We provide the questions, you supply the answers. While it may not be as sexy as a template that writes the proposal for you, it's actually one of our most useful documents.  Highly recommended.

509 Questions to Answer in Your Proposal (Hardcopy)

Business Development for Project Managers and Engineers

Provides easy to follow approaches to business development for people with technical backgrounds. If you have technical managers with responsibility for growth or sales but don't have the experience or background to feel comfortable with it, the problem solving approaches in this document are just what they need.

Business Development for Project Managers and Engineers (Hardcopy)

Business Proposal Sample Makeover - Before and After

See a real proposal, and discover what we like about it and what is wrong with it. You get much more than just a sample. You'll get our extensive review comments to help you understand how to apply the lessons learned.  We take the original proposal and give it a makeover.  You get to see the original proposal as well as the new and greatly improved version that we created.

Business Proposal Sample Makeover - Before and After (Hardcopy)

Business Start-Up Planning Workbook

A workbook to help you think through 50 topics related to starting a new business. Describes the kind of information you will need to start a new business. After completing the workbook, you will have the information you need to start writing your business plan.

Discount Package

Provides you with electronic access to our tutorials and samples for less than half the cost of purchasing them separately. 

Exercise - Passing the “So What?” test

An exercise to demonstrate your ability to re-write sentences that are descriptive and about you and turn them into something that matters to the customer.

Extra Copies of the MustWin Process Workbook (Hardcopy)

How to Do Proposals The Wrong Way

A worst practices guide for real world proposals... Full of tips and tricks for how to succeed when all else fails...

How to Survive Your First Business Proposal

Writing your first business proposal doesn't have to be intimidating. It's amazing how much stress can come from a blank sheet of paper and a deadline. Our guide tells you what you need to know so you can submit your proposal with confidence.

How to Survive Your First Business Proposal (Hardcopy)

How to Write a Management Plan

This guide is organized like a cookbook, providing over 180 items divided into 20 topics.  It will help you answer your customer's questions regarding how the work will be done, who will do it, what resources will be required, how to mitigate the risks, and what you will do to ensure quality. It will help you proove to your customer that you can successfully manage the project and deserve to win the contract.

How to Write an Executive Summary

Our best selling tutorial provides help for the most important part of a proposal.  The Executive Summary is critical because a lot of people will read no further. Learn how to write a fantastic Executive Summary that can persuade the reader all by itself.

How to Write an Executive Summary (Hardcopy)

Lead Qualification and Capture Workbook
A tool for gathering and collecting information to support business pursuit and capture.  Guides you through 28 topics to assess a potential business opportunity.

MustWin Coaching Sessions

Premium MustWin Membership

Get our solution to late starts, teams that don't work together, and reviews that provide too little guidance too late to do any good. Includes everything above and adds online training and the CapturePlanning.com MustWin Process, our step-by-step approach to capturing business opportunities. It provides huge benefits for companies that rely on winning proposals and is definitely our best value. 

Proposal Case Studies, Samples, and Templates

See how someone else might respond in similar circumstances. This document describes common circumstances and provides samples and formats with discussion about how to use them in your proposal. 

Proposal Format and Samples Guide

The most frequent question we get asked is "what should my proposal look like?"  This is closely followed by "can I see a sample of a proposal?"  Even though we tell people that winning proposals are built from the ground up to meet the concerns of specific customers and not by following samples, people still crave them.  This package bundles includes our Proposal Format Guide, Sample Introductory Paragraphs, and Sample Proposal Layouts all for a single discounted package price.

Proposal Forms Package

We no longer sell this item as a separate document.  It's content has been greatly expanded and merged into the CapturePlanning.com MustWin Process that is available to Premium Members of our site.  Click here for more information.

Quick and Dirty Guide to Writing a Last Minute Proposal

Simple and practical guidance for people who must complete a proposal against a tight deadline, with little or no advance preparation.  Enough said.

Quick and Dirty Guide to Writing a Last Minute Proposal (Hardcopy)

Red Team Workbook for Proposal Reviews
A place to gather notes and collect your comments to provide thorough feedback.  Helps you assess the quality of a proposal, with 28 topics to ensure you do not overlook anything. It describes the items that proposal reviewers should consider while simultaneously giving them a place to note their findings.

You Just Got a Federal RFP... Now What?

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Feature Articles

COPY OF MustWin Pursuits by
The CapturePlanning.com MustWin Process is a set of off-the-shelf documentation that guides your team through the steps necessary to turn a lead into a winning proposal.  It can be ordered today and your team can start using it tomorrow.

MustWin Pursuits by
The CapturePlanning.com MustWin Process is a set of off-the-shelf documentation that guides your team through the steps necessary to turn a lead into a winning proposal.  It can be ordered today and your team can start using it tomorrow.

COPY OF Enterprise Training Program by
Training for your entire organization and not just for individuals. In addition to radically lowering the cost of training, it makes it more convenient to participate and keeps billable staff billable.

Enterprise Training Program by
Training for your entire organization and not just for individuals. In addition to radically lowering the cost of training, it makes it more convenient to participate and keeps billable staff billable.

COPY OF Customized Capture Training by
Part training and part process customization.  Not only do you get to learn our process for ensuring you are ready at RFP release to capture your lead, but we also show you how to customize that process for your particular company's needs.  The result is a fully customized process and people who know how to implement it.

COPY OF Standardizing on the MustWin Process by
The next step beyond having everyone on a team use the MustWin Process to capture a pursuit is to roll it out to your entire business unit or company. 

Customized Capture Training by
Part training and part process customization.  Not only do you get to learn our process for ensuring you are ready at RFP release to capture your lead, but we also show you how to customize that process for your particular company's needs.  The result is a fully customized process and people who know how to implement it.

Standardizing on the MustWin Process by
The next step beyond having everyone on a team use the MustWin Process to capture a pursuit is to roll it out to your entire business unit or company. 

COPY OF Magic Bullet Solutions by
Our MustWin Process addresses many of the recurring problems that companies face.  Here are a dozen individual solutions for companies that don’t need a whole new process.  A Magic Bullet is like a training session, only it’s focused on solving a problem. 

Magic Bullet Solutions by
Our MustWin Process addresses many of the recurring problems that companies face.  Here are a dozen individual solutions for companies that don’t need a whole new process.  A Magic Bullet is like a training session, only it’s focused on solving a problem. 

COPY OF Fixed Price Process Facilitation by
We can help you ensure you get the process right by participating in key meetings and reviewing process deliverables. Instead of taking over your proposal and racking up billable hours, we offer these services at fixed prices.

Fixed Price Process Facilitation by
We can help you ensure you get the process right by participating in key meetings and reviewing process deliverables. Instead of taking over your proposal and racking up billable hours, we offer these services at fixed prices.

COPY OF On-Site Solutions by
We work with a network of independent consultants who can come to your site and provide customization, implementation, training, and support services.

On-Site Solutions by
We work with a network of independent consultants who can come to your site and provide customization, implementation, training, and support services.

COPY OF Can I make copies of the materials I download from your site? by
 

COPY OF Can you help me write my proposal? by
 

COPY OF Do you have a sample of a [fill in the blanks] proposal? by
 

COPY OF How do I download a file I purchased? by
 

COPY OF Innovation Lab by
This is a special program that is only open to a few companies at a time. Innovation Lab participants get special training, extra hand-holding, and discounts in return for being our guinea pigs. This is a program for companies that are prepared to reengineer how they develop business and not just for someone who wants to win a single proposal.

COPY OF Training Course List for 2010 by
Here is the list of courses that we have tentatively selected to offer in 2010.

COPY OF What are the terms of usage for your site? by
 

COPY OF What can I get without paying anything? by
 

COPY OF What if I can't open a file I downloaded? by
 

COPY OF What is your privacy policy? by
 

COPY OF What is your return policy? by
 

COPY OF When will my order be processed? by
 

COPY OF Where are you located? by
 

COPY OF Who are your customers? by
 

COPY OF Who is in charge of this site? by
 

COPY OF Winning Before the RFP Is Released by
Why is it that companies always seem unprepared at RFP release?  They can be chasing their own recompete, and yet once the RFP comes out they seem to start from scratch just like everyone else.

Winning By Asking The Right Questions, With 9 Sets of Examples by

5 Ways to Ensure Your Proposals are Written From the Customer’s Perspective by

7 Ways That Selling In Writing Is Different From Selling In Person by

10 Win Strategies Based on Two Different Kinds of Proposals by

Premium MustWin Membership by

8 Things You Can Do To Transform Mediocre Proposal Writing Into Great Proposal Writing by

Proposal Writing vs. Proposal Management by

Two Simple Steps That Will Greatly Improve Your Proposal Writing by

When Does Proposal Writing Become a Competitive Advantage? by

How To Fix A Broken Bid/No Bid Process by Carl Dickson

How Proposal Planning Leads to Winning by

Proposal Quality Validation by

Components of the MustWin Process by

10 Innovative Ways the MustWin Process Helps You Win by

10 Reasons Why People Should Follow The Process by
If you want them to opt-in, you need to be able to articulate what's in it for them

10 Ways That Fear Causes People To Lose Proposals by

11 Topics That Drive Your Proposal Win Strategies by

11 Ways to Avoid Basing Your Proposals on the Wrong Questions by

11 Ways to Tell Your Story in a Proposal by

12 More Proposal Storytelling Techniques by

12 More Strategies For Confounding Your Competition by

12 Problems You Will Face On The Way To Winning New Business by

12 Tenets That Drive How You Win Proposals by

14 Ways You Can Tell If An RFP Is Wired For Someone Else... by

15 Best Articles on Proposal Management and Winning Through Process Improvement by

15 Best Articles on Winning Proposals Through Strategy, Competitiveness, and Better Writing by

15 Lessons Learned and Tips For Improving Customer Contacts by

15 Proposal Risks And How to Mitigate Them by

22 Ways to Beat Your Competitors Through Differentiation by

3 Goals For Building Customer Relationships And 5 Ways To Do It by

34 Things To Ask Your Customer Before RFP Release by

4 Steps to Winning a Procurement That is Wired For Someone Else. Sweet! by

4 Ways to Disrupt the Competition and Win By Breaking the Rules by

42 Things to Look For In A Bid Search Tool by

5 Things I learned from developing a whole new proposal process by

5 Things You Must Do to Avoid Proposal Failure by

6 Better Ways to Work With Proposal Consultants by

6 Capture Goals Impacted By How RFP Release Changes Your Customer Relationship by

6 Steps to Planning the Perfect Proposal by

6 Ways to Break the Rules by
Investments in things like training, process development, and software or the use of consultants are much more difficult to get approved in an economic downturn, no matter how important they might be to growing your business.  But you don't have to go without if you're willing to break the "rules" and think outside of the box.  Doing things the way they have always been done is not a good survival strategy for an economic downturn. 

7 Ways the Kind of RFPs You Bid Affects Your Approach to Winning by

8 Important Questions for Evaluating Proposal Training by

8 Simple Ways You Can Use Our Process to Improve Your Own Process Instead of Replacing It by

A Dependable Way To Ensure Process Adoption and a Dramatic Increase In Your Win Rates by

A new way to save time on proposals that you won’t find anywhere else by

A Tale of Two Proposals That Were The Same But Different by

Affiliate Center by

Welcome to the CapturePlanning.com Affiliate Center!

An Alternative For The Venerable Kickoff Meeting? by

An Alternative To The Venerable Kickoff Meeting? by

An Open Letter to Proposal Consultants by

Are Black Hat Reviews Worth Doing? by

Are RFPs Worth Responding To? by

Are you ready for the biggest surge in business history? by
The Government is about to throw billions in business opportunities your way.  Will you have to pass because you can't produce proposals fast enough to keep up?  What can you do to prepare for the coming tsunami?

Are you still doing proposals the way you did when you got started? by

Assessing Proposal Specialists - How Do You Find The Right Match? by

Avoid Getting Caught in the Business Development Growth Trap by

Before and After - Creating a Better Proposal Outline by

Boilerplate Alternative - Proposal Cookbooks by

Bringing It All Together by
How to make training an integrated part of working on a proposal

Building The Right Structure and Foundation For Your Proposal by

Can I make copies of the materials I download from your site? by
 

Can you help me write my proposal? by
 

Can Your Company Survive Business Development Turnover? by

CapturePlanning.com Plans for 2010 by

Case Study of a Real Company's Experience by
Proposal Software Enables Company to Respond to Hundreds of Quick Turnaround Task Order Proposals

Case Study; Quickly Responding to Task Orders Using Privia by

Confessions of a Proposal Specialist by

Converting a Proposal Into a Story by

Corporate Membership Profile - Scalability by

Customer Debrief Proves the Importance of Proposal Writing by

Do you have a sample of a [fill in the blanks] proposal? by
 

Do you know as much about proposal writing as you think you do? by

Don't Fall for Bad Business Development and Proposal Advice by

Everything I learned about proposals was wrong by

Faster Than a Proposal Template and More Powerful Than a Proposal Sample by

February 2009 Newsletter by
Will your proposal team be prepared for the coming bid opportunity tsunami?

Fire all your proposal staff and then hire them all again by

Four Ways to Extend Your Contacts Beyond The Procurement Office by

Getting People to Follow Your Proposal Process by
The story of how one company overcame the struggle for acceptance of their proposal process

Going beyond simple win rates to really understand business development performance by

How bid decisions change your company by

How Can You Convince Your Company There is a Better Way to Win More Business? by

How do I download a file I purchased? by
 

How do you discover what it will take to win? by

How long should it take to prepare a proposal? by

How Long Should Your Proposal Be? by

How Many Gates Should Your Bid Process Have? by

How Many People Do You Need For Your Proposals? by

How Much Should a Proposal Consultant Cost? by

How to Avoid Reinventing the Wheel by

How to Avoid the Wrong Proposal Lessons Learned by

How to Determine Whether Templates Will Help or Hurt Your Proposals by

How to Differentiate Yourself From The Competition (Without Actually Doing Anything Differently) by

How To Get Credit For Referrals by

How to make a great leap forward by throwing out your proposal and starting fresh by

How To Make Your Business Proposals Seductive by

How To Make Your Proposal Persuasive by

How to Overcome the 10 Fears That Lose Proposals by

How To Prepare Proposal Content For Reuse by

How to Submit a Great Proposal With Limited Information About the Customer by

How To Tell Whether The Customer Likes You Or Not by

How to Win a Lowest Price Technically Acceptable Bid by

How Your Proposal Group Can Add The Most Value by

Identifying Customer Contacts by

Implementing an Alternative to Boilerplate Using Privia by

In Practice - Overcoming the Incumbent’s Staffing Advantage by

Increasing Your Capacity to Respond to the Surge of Stimulus Procurements by Using Proposal Software by

Innovation Lab by
This is a special program that is only open to a few companies at a time. Innovation Lab participants get special training, extra hand-holding, and discounts in return for being our guinea pigs. This is a program for companies that are prepared to reengineer how they develop business and not just for someone who wants to win a single proposal.

Integrating strategic, marketing, and sales planning with performance support by

Interpreting RFP Evaluation Criteria and Scoring by

Is centralized or decentralized proposal development better? by

Is Proposal Quality A Matter of Opinion? by

Is Your Company's Mission Preventing You From Winning? by

Is Your Proposal Department Empowered or Crippled by the Way It’s Organized? by

It Depends by

Learning How to Win Business Is a Huge Problem by

License, Terms, and Conditions of Use for CapturePlanning.com Content by

Looking At Your Proposal Thru Your Customer's Eyes by

Mastering Proposal Writing Course Materials by

MustWin Process Workbook by

MustWin Process Workbook Contents by

New Resume Software Is Optimized For Doing Proposals by

Newsletter Archive by

Online Training Courses by

Other Sponsorship Opportunities by

Our Approach to Being Ready to Win Before the RFP Even Hits the Street by

Our Secret 5-Step Formula for Business Success by

Problems Solved by
The CapturePlanning.com MustWin Process solves problems that occur again and again in proposal development.

Product Comparison by

Real World Training by

Recorded Online Training Session List by

Recruiting Sponsorship by

Reinventing Business Development by

Should you delay starting a proposal until your plans are complete? by

Should Your Next Proposal Have a Leader or a Manager? by

SME vs. Proposal Writer --- Who Should Write Your Proposal? by

Starting Your Business Pursuits After the RFP is Released by

The Critical Moment When You Start Writing a Proposal by

The Deadly Habit That Loses More Proposals Than Any Other… by

The Education I Got From Writing Proposals by

The Most Important Thing You Need to Write a Persuasive Proposal by

The Myth of the Push Button Proposal by

The Reason You're Not Getting Good Intel Into Your Proposals by

The Relationship Between Proposal Organization and Win Rates by

Tracking Affiliate Sales by

Training Course List for 2010 by
Here is the list of courses that we have tentatively selected to offer in 2010.

Two Words That Unlock Win Strategies and Themes by

Use Innovation to Beat Your Competitors by

Video Introducing the MustWin Process by

What Are The Attributes of Successful Business Development and Proposal Organizations? by

What are the terms of usage for your site? by
 

What Can a Non-Proposal Specialist Do to Win? by

What can I get without paying anything? by
 

What if I can't open a file I downloaded? by
 

What if I don't have a credit card? by
 

What is Configuration Management? by

What is your privacy policy? by
 

What is your return policy? by
 

What SRC Got Out of Its Proposal Software Implementation by

What Type of Proposal Training is Right for You? by

What You Really Need From Proposal Software Is Not What You Think It Is by

What’s Wrong With Your Point of View? by

When is a proposal not a proposal? by

When will my order be processed? by
 

Where are you located? by
 

Who are your customers? by
 

Who does your proposal please? by

Who is in charge of this site? by
 

Who Should You Talk To And What Should You Say? by

Why Boilerplate Proposals Are a Great Way to Lose Sales by

Why Proposal Theme Statements Are Not Enough to Win by

Why You Should Care About Relationship Marketing by

Win Proposals By Being Less Professional by

Win Rates, Metrics, and the Effectiveness of Proposal Writers by

Win Rates, Metrics, and the Effectiveness of Proposal Writers by

Winning Before the RFP Is Released by
Why is it that companies always seem unprepared at RFP release?  They can be chasing their own recompete, and yet once the RFP comes out they seem to start from scratch just like everyone else.

Writing to Win by

You Don't Win Proposals By Focusing On Not Losing by

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