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Proposal Case Studies, Samples, and Templates
Proposal Case Studies, Samples, and Templates

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See how someone else might respond in similar circumstances

Everybody wants a sample of a business proposal or template to follow. Unfortunately, a proposal sample or template for a different set of customer expectations may be useless and could even steer you in the wrong direction. And yet, some people just want to see what a proposal looks like.

We wrote this tutorial to describe common circumstances and provide samples and formats and with discussion about how to use them in your proposal. This document will provide you with inspiration, show you some ways that other people do their proposals, and provide you with some anecdotes from the proposal development efforts we have participated in. We think it is better than a sample or template because it is easier to apply in real world situations.

This document packs 3 templates, 11 samples, several anecdotes, and 5 case studies into 40 pages. You get:


  • A template for letter proposals and two samples
  • A template for a proposal schedule and two samples
  • A discussion of how to write an outline and a sample
  • A sample cross-reference matrix
  • A template for an Executive Summary followed by an example
  • A discussion of the technical approach and management plan
  • Two samples of project summary formats
  • Three sample formats for presenting resumes
  • Plus some formatting tips and tricks that we've learned

Not only that, but you will also get 6 Sample Proposal Layouts.  

Want to see several different ways you can format a proposal?  Each comes with comments on the features and trade-offs involved in each layout.

In addition, you will also get a FREE copy of 12 Sample Proposal Introduction Paragraphs.  

Introduction paragraphs often contain some of the worst proposal writing.  It's as if it takes people a while to get warmed up, and so they start writing and then try to figure out what to say.  If you learn how to write a decent introductory paragraph for a proposal, it can guide the rest of what you have to write. This extra document contains a dozen versions of what is essentially the same introduction paragraph, with comments showing more than 50 things done wrong and how to correct them. 


Our tutorials are packed with valuable tips, tricks, and lessons learned from years of proposal writing experience.


Our tutorials are packed with valuable tips, tricks, and lessons learned from years of proposal writing experience. They will help you accomplish specific tasks necessary to win new business and average 20-30 pages in length. The information is available for download immediately after purchasing.  No shipping required!  Hardcopies can also be ordered.

Will your tutorials meet the needs of my business? They will help you figure out how to write the proposal that is right for you and your audience.

What type of proposals are they for? Our tutorials address business proposals that are based on written RFPs as well as those that are not. They are relevant to both the Government and commercial market places.

Will it make writing my proposal easier? Absolutely. Once you know which questions to ask, you have a better shot at finding the answers. Our tutorials will help you deliver a proposal that meets your customers expectations.

Order today and get a FREE copy of 51 Tips for Microsoft Word, with plenty of tips for quickly producing great looking documents. 


If it saves you a half-hour of your time it will have paid for itself. And if it helps you win, it's worth far more!


Want More Than One? Find Out How to Get Them All for Less!

A membership to our site provides you with a Discount Package that includes all of our premium content for a single, discounted price. Memberships include every one of our tutorials, workbooks, and online training presentations. It even includes content that hasn't been published yet because members get access to all content published for the next year.

Click here to find out how much you can save

Purchasing Details


  • Purchases may be made online using a credit card, with immediate access upon payment.
  • Please purchase 1 copy for each person who will need a copy, just like you would a book.
  • Each tutorial must be downloaded and is in an Adobe Acrobat PDF file (300-400kb).
  • If you decide to upgrade your purchase to a membership within 30 days of purchasing a tutorial, you will receive FULL CREDIT.

How will you benefit from our tutorials?


  • Save money! If they save you a single hour of time they have delivered a positive return on your investment.
  • Make money! If you learn one thing from our tutorials that helps you deliver better proposals, you could win new business worth far more than the cost of the tutorial.
  • Our workbooks and tutorials will even make you better looking! While that's not really true, you will look like you're taking your job seriously if you are trying to study up on it. And you can look like an expert by referring other people to our site to improve their business development skills.
  • Get help now! It only takes a few minutes to order and download your copy.

The bottom line... Our tutorials will save you time and increase your chances of winning. How much is a better proposal worth to your business? Most people writing their first proposal can't afford to spend over $100/hr on a consultant. For a small fraction of that you can get the equivalent of several hours worth of consulting expertise. 


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