the store

COPY OF Do you have a sample of a [fill in the blanks] proposal?

Here are a few of the hundreds of requests we have received:

Please send sample letters of proposals on property management, investment, and sales of real estate property
Note that those are three completely different types of proposals, with no mention of whether they are government, commercial or residential...

Samples of proposals for offering my services to world airlines flight attendants and pilots pertaining to passenger safety and comfort
Assuming one could find a proposal related to support services for airlines, would it be for flight attendants and pilots (let alone pertain to passenger safety and comfort)

We need bid samples for a data, telecom, ip and maintenance business
Is that an ISP or a telco? Is that onsite repair or something else?

I need a proposal for a cleaning service: Post Construction Residential/Commerial move out Office maintance
What good would this type of proposal do for the owner of a residential cleaning business?

Kindly send me examples so my proposal will always have 100% assurance of winning a contract. I'm into computers of all brand, repair, maintenance and installation.
Are all computer proposals the same? Would a PC installation proposal do any good for a network design firm?

Can I have a sample of a proposal on a factory to be opened?
Would the proposal for any type of factory, in any location, for any client be the same?

Sample proposals are treated like trade secrets. There are hardly any sample proposals available on the web. Not even old, out-of-date ones that the authors no longer care about.

Sample proposals are a mirage. They do more harm than good. If you adapt a proposal for someone else, your proposal will not be designed exclusively around the needs of your business and your customers. This is how you lose. Even if you could find a sample, you might not want to. Besides, if it's any good, it will be highly tailored to a specific type of business and a specific customer's needs. As you can see above, there are an infinite variety of businesses and customers.

We don't believe that copying something "close" is any way to win. Which would you select: a proposal that offers something similar to what you want, or a proposal that offers exactly what you want?

Our approach is to describe for you how to determine what should go in your proposal and provide examples of approaches. We help people understand how to answer their customer questions and how to create a proposal that is designed to win.

By Carl Dickson, Founder of

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