the store

Proposal Quality Validation

One of the reasons we created the MustWin Process in the first place was to fix all the problems that are inherent with the color team review model.  Proposal Quality Validation is ultimately based on what it takes to win.  This week's graphic shows how proposal quality is ultimately a result of what happens before the proposal even starts.

This image is from the library of content and training materials that we offer to help people implement the MustWin Process, which is available to Premium Members of our site.


Creative Commons License

The image on this page, created by, is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.  Distribution and reuse that complies with the license is permitted. Please link to it.

By Carl Dickson, Founder of

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