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Capital Factory Invests in Five Startups for 2009 Fund. As a co-founder and one of 20 mentors for Capital Factory, I'm proud and excited to get started our first year with 5 startups! Here's the release that we just put across the wire today! The program starts with these entrepreneurs May 22 going through August. And you can follow all 5 startups on Twitter! @CubitPlanning @FamiGoGames @Homstie @Hourville @PetzMD Capital Factory Invests in Five Startups for 2009 Fund Also Recognizes 5 Additional Finalists Austin, TX (PRWEB) April 22, 2009 -- Capital Factory, an early stage technology incubator in Austin, Texas, announced investments in five emerging technology startups selected to participate in its inaugural 2009 summer program. Each company will receive a cash investment of up to $20,000, more than $20,000 in free services, and mentorship from some of the top entrepreneurs in central Texas. The free services include office space, legal counsel from Wilson Sonsini Goodrich & Rosatti, public relations support from Porter Novelli, and accounting support from The Accounting Group and vCFO, among many other benefits. Investments: * Cubit Planning - Environmental reports at the click of a button * FamiGo - Mobile games that bring the family together * Homstie - Person-to-person marketplace for storage space * Hourville - A marketplace for services by the hour * petzMD - Website for Pet Health, from A to Z Capital Factory also recognizes five additional finalist startups that were top runners among the program applicants as well, including: * Infochimps - An open marketplace for data * Notesmart -... (04/22/09 09:00 AM)

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Free Credit Report - Warning - Sponsored Link. Ad - Don't fall for "free" credit reports, follow a trusted source. (03/13/09 09:01 PM)

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A five-step playbook that will optimize lead generation programs. Companies that adopt closed-loop lead management processes report higher return on marketing investment (ROMI) than those that do not, making this a key investment for B2B marketers. The challenge that many organizations face is that their lead management process is... (02/25/09 09:00 AM)

Looking for a little marketing wisdom?. Well, I’ve got, oh about a hundred suggestions for you all courtesy of MarketingSherpa’s latest Wisdom Report.Sherpa’s free report is filled with mini-stories from our colleagues in the marketing world who have learned through trial and error. The topics of... (02/25/09 09:00 AM)

Share your marketing 'wisdom' with Sherpa readers worldwide. I wanted to be sure to let you know that MarketingSherpa is gathering content for its seventh annual “wisdom report.” It’s a great opportunity for you to share your top 2008 story – and get back lessons learned from colleagues... (02/25/09 09:00 AM)

Social Marketing Operations Software Ideas -- The SMO "Wish List". Let's consider how businesses are run. Businesses are made up of process, policies, people and technologies. Results of anything are analyzed on how it impacts the P&L, in an effort to increase the predictability of results. Efficiency is measured and improved, with practices such as Six Sigma. Prioritization is ruthless as everyone has more to do in a growing (or struggling) company. People have objectives, goals and processes to follow. They have daily activities that they report on to management, and dashboards with metrics they are responsible for. There are actions, owners, and deadlines. And accountability is a must. People are rewarded on progress and impact. That is the DNA of most corporations.From my observation, this 'DNA' of measurement and operational management is not manifested in most social marketing circles of discussion. I'm on a hunt for them and am posting to this blog and Twitter account on this topic.There are great thoughts from friends like Peter Kim, Jeremiah Owyang, and Charlene Li / Josh Bernoff ("Groundswell"). Yet I still think we're skimming the surface for what companies need on the inside to better manage their social activities on the outside. If anything is going to be sustained inside a business -- including social marketing -- it has to be grown, maximized and optimized. You need process, policies, people and tools/technologies to do that. If you're managing social marketing for yourself or your business, the biggest challenge is where to spend your time, how to maximize your time, and how... (02/24/09 09:00 AM)

Third-party credibility ain't what it used to be.

It used to be that we'd get the Good Housekeeping seal of approval and we'd dine out on that for months, even years to come. There was a time when the JD Power reports on "initial quality" (whatever the hell that really is) would be something that we could build an entire ad campaign around. Many of us can remember that industry certification, award or something similar, like ISO certification, that somehow gave us credibility beyond our wildest dreams.

Those days are quickly showing up more in our corporate rear-view mirrors than in our forward-looking headlights. In fact, I predict that the day where we look on those awards with disdain, or at least indifference, is much closer than most companies would like to think. In fact, the shift from industrial and commercial third-party credibility, established back in the 40's & 50's, as the gold standard for credibility and validation to a much more personal, peer-based standard of validation is happing right under the noses of a majority of companies in all manner of industries.

It's also happening in the financial sector where you have a number of rating agencies that give AAA, AA and other ratings to financial institutions and commercial enterprises that are increasingly "bought and paid for" and "shopped around" rather than earned through objective review and stringent standards.

The currency of credibility in the marketplace has always been customer satisfaction, and customers have always voted with their dollars and their feet. However, the day is nearly here where those customers will completely usurp the power of the ratings firms, award givers and other long-held institutions of credibility.

In a world where customer trust in fleeting and costs real, tangible dollars (according to this excellent post by Ted Mininni), we all need to be on our toes when it comes to building, maintaining and growing the level of trust and credibility that we have with our customers. After all, it's their peer-to-peer third party rating of our company that will be the ultimate in credibility currency for the future.

(02/24/09 09:00 AM)

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Third-party credibility ain't what it used to be.

(11/20/08 09:00 PM)

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Insight for Ad Agencies - Listen or Go Back to Print.

This is quite possibly the most timely and exciting article I've read as of late (come to think it, this I've been rather busy and this might be the only thing I've read of late...nope, this really is the best).

Joseph Dumont penned a piece for Imedia entitled "Why Agencies are Failing" in it, he lays out several of his own observations that are founded in a report from Forrester (might be worth the $279 price tag if you're seeking some Forrester Research Therapy for your agency) and compiled from his keen insights into the agency world.

This article really hits home as it comes at a time when I'm doing a bit of work with a few agencies that I regard with the utmost respect and I can't help but see some of their challenges echoed in this article. Those are the agencies that are truly students of advertising, marketing, customer behavior and have a genuine purpose in this world. They will succeed because they can learn, they can grow and like energy (you know, never at rest) they are always moving and changing and they're on the right path.

On the other end of the spectrum are agencies who are truly stuck. They're afraid of stepping outside of their comfort zone, afraid to admit that they need help, don't have a mastermind group internally that's challenging their age-old positioning and their clients are suffering as a result by way of crusty old strategies, reheated ideas and basically an ignorance of the end customer that we're all trying to reach. Those agencies will fail a they aren't even on a path - they're standing still.

Here are a few observations that I took from Joseph's article. I really recommend read though it with you highlighter handy - there are some real nuggets in there. If you're an agency, take this to your next staff meeting and discuss it. It's that important. If you like, buy the Forrester report (and tell me if it was worth it!)

1. Damnit, get out there and do the hard work to really understand how your client's consumer has changed their habits, where they hang out and what they want to hear from you. Media kits are for armchair advertisers. You need to get out there, listen, react and move. Oh, and get your client's leadership and front line folks on the same page too. Customers are smart. They see through the disorganization.

2. Watch political marketing. I've said this for years and I'll say it again "the harbingers of the next generation of marketing are working in politics". Watch all 3 candidates and how they leverage the digital space. Also, pay attention to their budgets. They're moving mountains and spending very little (comparatively) online...they reach the masses on TV and the influencers through digital (online) means...it's a great country we live in!

3. Interactive does NOT mean Internet. It means really in-ter-acting... get people involved, acting and interacting and engaging. Most of what's called "interactive" is anything but.

4. User generated content is not the holy grail. User generated genuine interest in a brand that excites consumers and pushes their 'loyalty button' is what we're really seeking. There are many UGC campaigns that are bolt on piles of crap... If UGC is not aligned with your brand and the only respondents are professional contestants, you should rethink things a bit. Just because it's cool doesn't mean it's you (or that an agency should sell it to you)

5. I actually think that we're in pretty good shape - there is BRILLIANT marketing going on out there (just read iMedia, Marketing Sherpa and others to see the kick ass campaigns and strategies that are rocking the marketing world)...but there's always room to do better. Both agencies and internal marketers can't afford to get lazy. The entire profession of marketing is founded on a "faith in the future" perspective! That's why we market - for the future...so hurry up and let's all get there!

(06/09/08 09:00 AM)

Insight for Ad Agencies - Listen or Go Back to Print.

3. Interactive does NOT mean Internet. It means really in-ter-acting... get people involved, acting and interacting and engaging. Most of what's called "interactive" is anything but.

(05/29/08 09:00 PM)

FedBizOpps Notification Service.

If you do business with the federal government or if you want to get into government contracting, you probably know about FedBizOpps or the Federal Business Opportunities website. FedBizOpps is where most, but not all, government agencies post procurement notices for goods and services valued at over $25,000.

At the website, you can look up procurement notices by specific agencies or you can search for them by key words or other criteria. If you find a procurement notice that interests you, you can sign up to receive e-mail notification when, for instance, a full solicitation is released or when an amendment is issued for that particular product or service. When I'm working on a proposal for a client, I always look it up on FedBizOpps and sign up for it so that I'm notified when an amendment comes out.

You can also sign up to be notified of all solicitations or synopses issued by a particular agency. For example, since I am interested in USAID contracts, I get an e-mail nearly every day that lists all new USAID synopses and solicitations that have been posted by that agency.

To sign up for the FedBizOppos notification service, go to the website and click on Vendor Notification Services on the right-hand side, under "Related Links." You'll then be taken to a page where you can select from the following options:

One of the problems with this notification service is that there is no option to receive notifications by key words. So, if I am interested only in USAID contracts that relate to HIV/AIDS, I can't tell FedBizOpps to just send me notices that have something to do with that topic. Instead, I receive all notices about USAID contracts, whether or not they pertain to HIV/AIDS.

One way to get around this problem is to sign up with a private bid notification service. That will be the topic of my next post.

(03/27/08 09:00 AM)

Announcing Jack Tyler Decker. FOR IMMEDIATE RELEASE MANAGEMENT SHAKEUP AT DECKER HOUSEHOLD Jack Tyler Decker Appointed New CEO AUSTIN, TX (MARCH 6, 2008) -- The Decker Household announced today the arrival of its new CEO, Jack Tyler Decker. A 9-month veteran of fast-growth environments, Jack took control of the family startup on Friday, March 6 at 5:42PM CT. In a management shakeup, the 21 inch, 8 lb. 11 oz tycoon appointed Shannon Decker to report directly to him as President of The Household. Shannon's promotion came after hard labor disputes for a few hours just prior to his appointment. Sam Decker, who had worked many years to gain peer status to the new President, has been demoted to special assistant to Shannon and her supporting staff, Kyle and Haley Decker. Jack had started his 9 month rise to control since June 7…or maybe June 8 or 9, 2007-- analysts cannot confirm the date. Jack had an inside track to the position ever since. The new CEO is expected to work around the clock. His duties will consist of sleeping, eating 8 meals a day, and making many daily deposits into plastic envelopes. Shannon and Sam, in their new roles, will act quickly on directions from their new boss to achieve his desired career growth. On the day of his arrival, the CEO wasted no time crying out instructions to her new staff, and was already making small deposits. Jack Decker, with a simple coo and finger suck, immediately got his team to swing into... (03/07/08 09:00 AM)

Referrals From Great Sites.

Every once in a while I take a look at the Google Analytics reports for my website. These reports provide detailed statistics about the number and type of visitors to a site, where they came from, what pages they visited, etc. The reports contain a lot of data and take a while to review, which is why I only look at them occasionally.

But one of the reports I do like to look at is the Referring Sites Report, which indicates which sites referred people to my site via a link. And if you are interested in grants (both government and non-government grants), grantwriting, or grant research, you'll want to take a look at some of the websites that send the most visitors to Proposalwriter.com . Among my top 10 referring sites are:

The Grants Information Collection at the University of Wisconsin. This fabulous site has a wealth of information on grants, funding, and other related topics. I'm delighted to say that they link to my site on four different pages. They have consistently been my #1 referral site.
My #2 referral site is The Foundation Center, which sends visitors to my site via links on 3 of their many pages. If you want grant-related information from the nation's leading authority on non-profits, The Foundation Center's site is one of the first places you should investigate.
The third site that sends the most visitors to my site is the US House of Representatives. Somewhere among the its many pages there has been a link to my site for several years. Except I don't know where it is, and oddly enough the link is to my Guestbook. I've never taken the time to try to figure out how people get to my site from this site.
#9 on the list is the University of Michigan's Proposal Writing Help Page, which of course contains info and links on proposal writing.

In addition to Google Analytics, I use Google Webmaster Tools to find out how many other sites have links to mine. At present, Webmaster Tools shows that there are over 4,100 external links from other sites to the various pages on my site. But this number seems to include quite a few dupicates, so it's hard to tell what the real number is.

Nevertheless, I'm pretty satisfied.

(03/06/08 09:01 AM)

Future of Online Retailing -- Four Predictions. Forrester and Jupiter report that more than 70% of online shoppers seek out user reviews before making a purchase decision. MarketingSherpa reports that 84% of consumers prefer the opinion of other consumers vs. experts. Hundreds of retailers including WalMart, Best Buy, HP, and the Home Depot have followed Amazon’s lead by allowing their consumers to review products in the online channel. Consumers demand social commerce solutions and retailers are driving measurable results. As consumers are presented with increasing choices, channels, and messages, they will continue to turn to peers to discover, research, and make decisions about products and services. Retailers will need to utilize technology and best practices to provide authentic, relevant, and effective social commerce solutions to retain their customers into the future. 1) SOCIAL CONTENT IS GOING MULTI-CHANNEL The future of reviews and social content is going beyond the product page and into other channels such as mobile phones, kiosks, print collateral, online advertising, and social networks. It is clear that consumers rely on social content to make purchasing decision. They will expect to be able to access to this content regardless of channel in order to inform their purchasing process. The retailers that provide this multi-channel access will develop competitive advantages in their markets to attract and retain consumers. Additionally, more retailers will see the value of integrating social commerce with CRM and other “back-end” channels. Retailers will start to leverage social content as a key input into driving decisions in marketing, sales, advertising, customer support, and... (12/09/07 09:01 PM)

Prioritize Like a P&L. Today I was having lunch with a friend who is VP of Marketing for a local startup. Small budget, lots to do...how to prioritize? In my experience, when you're trying to grow revenue as fast as possible with little time, money and resources, it's important to think about the after-launch resources a program will take. Think about any program or initiative as an ongoing P&L. The best projects will have sustaining value, like a business that has sustaining profits. In fact, you should first think about the projects that have a clear and direct impact on revenue or cost savings. Can you answer the question: "This program/initiative will have an impact on our bottom line because..." The biggest mistake in selecting programs is the costs of sustainment. Usually things get set in motion that take human capital as part of the processes. The ideal projects are those that are set in motion, sustian and/or grow in impact over time and require little resources to sustain. Many projects I've launched that risked failure and often got orphaned are those that required ongoing program management time and processes. If it was part of an existing process it was easier to absorb. Creating new processes, owners, measures, reporting, etc. and sustaining all of this is an investment – COGS and Opex in a P&L. Sometimes it's worth it...but most of the time we underestimate the cost of sustainment. So, look for the projects that can 'blossom' on their own. For example, customer created... (10/19/07 09:00 PM)

Yahoo Prez Susan Decker Bets $1 Million On Its Stock. Yahoo President Susan Decker is buying up shares the company's beaten down stock (YHOO), to the tune of $1 million. CNNMoney reports:The buy was Decker's first ever open-market stock purchase, according to filing tracker InsiderScore.com, and came one-day after the stock fell to $22.44 - its lowest level since March 2004. Decker's buy was just the fourth by any Yahoo insider in more than four years; and, the largest by any Yahoo insider in more than four years, InsiderScore analysts wrote in a research note FridayThat's quite a vote of confidence. Is she just trying to shore up the stock, or does she know something we don't?... (08/10/07 09:01 AM)

New York Times' Web Growth Doesn't Make Up For Print Decline. In what's becoming an all-too common theme among old-media companies, the New York Times reported a 5.7 percent drop in overall ad revenues and a 59 percent drop in operating profits. The one bright spot: it's Web properties, including NYTimes.com, Boston.com, and About.com, saw a 23.4 percent rise in revenues. But it's $81 million in revenues only makes up 10 percent of the company's overall sales, and is still not enough to counter the decline in print. Still, operating profits at About.com alone ($8.5 million) represent 38 percent of the company's total operating profits. Web revenues don't have to rise tenfold before Web profits can offset the decline in print profits. But with online ad growth expected to slow at the Times, it could still be a while.... (07/25/07 09:01 AM)

Facebook Widget Makers See Traffic Rise on Home Sites. Does it pay to make a custom app for Facebook? Some of the top widgets on Facebook from companies like Slide, RockYou, and HotorNot appear to be driving significant traffic back to the home sites, reports VentureBeat. It makes sense. Widgets tend to have limited feature sets and act as teasers to go to a bigger site. The question is whether traffic measurement sites like Quantcast incorporate widget traffic in their overall stats or just look at teh main sites. (Anyone know the answer to that, please tell us in comments). Compete shows a similar trend, but Alexa doesn't show quite as dramatic a jump (and actually shows HotorNot declining slightly). Still, if 10 million people added Slide's Top Friends widget onto their Facebook page, chances are a fraction of them will go and check out what else Slide has to offer. At the very minimum, widgets can be a powerful form of marketing. Once companies figure out how to make money inside the widgets themselves, then we might finally see the beginning of a true Facebook economy.... (07/24/07 09:01 AM)

Facebook Group Wants to Save Business 2.0. Speaking of Facebook, ever since the New York Times reported earlier this week about the potential demise of Business 2.0 (my employer), a group has spontaneously formed on Facebook to try to save it. In the span of a few days, it's grown to more than 880 members, including folks like Walt Mossberg, Michael Arrington, Om Malik, Reid Hoffman, and Craig Newmark. Thanks to everyone who has joined. As my boss, Josh Quittner, says: It choked me up -- an old cynic like me. I know the internet has saved some TV shows. I've never heard of it saving a magazine. If you are a fan of the magazine, please join the Facebook group to voice your support. Traditional business advertising may be in a slump, but it is gestures like these that get noticed by advertisers (and the higher-ups here at Time Inc. as they decide the fate of Business 2.0).... (07/20/07 09:01 PM)

Ning Raises $44 Million. Gina Bianchini Originally uploaded by jdlasica Gina Bianchini, No. 48 on B2.0's 50 Who Matter list, is smiling now. As Ning's main backer Marc Andreessen reports, the startup has just raised $44 million from Legg Mason and others. Andreessen threw some more of his cash into the venture as well. Ning lets people build their own social networks, and 73,650 have done so to date. (Many of those social networks have only the person who built it and his dog as members, but that's another story). Here's a CNN video about Ning where I explain how Bianchini made it on the list.... (07/10/07 09:01 AM)

Apple Takes Its Bite of iPhone Mobile Service Fees. iPod Originally uploaded by stublog In the competition to carry the iPhone in Europe, it looks like Vodafone (VOD) is balking at Apple's demands; The Guardian reports:Apple is understood to be demanding that its European mobile phone partners hand over a significant proportion of revenues generated by the iPhone and restrict the content that users can access.The portion of network revenues demanded by Apple is believed to have been behind Vodafone's decision not to sign up as the exclusive partner for the iPhone in the UK. ... The iPhone is expected to launch in November in the UK through O2, in France with Orange and in Germany with T-Mobile.So not only does Apple (AAPL) keep all the revenues from the $500 iPhones, but it gets a cut of the monthly service fees as well. I guess even (most) hard-nosed telecom execs have a hard time saying No to Steve Jobs. But if this report is true, good for Vodafone CEO Arun Sarin for sticking to his guns. Update: Another tidbit about the economics of the relationship between Apple and the mobile carriers. Citigroup analyst Richard Gardner models iPhone revenues for Apple to include the entire $500 average selling price plus a $100 bounty from ATT. (This is from a June 28 note of his). Gardner does not model in any cut of the monthly subscription revenues, however. (The $100 bounty would be more like a typical subsidy). So if Apple is also getting part of ATT's monthly fees, not to... (07/06/07 09:00 PM)

[Tom Peters] Last Impressions Come First!. http://www.tompeters.com/blogs/main/007299.phpNobel Laureate Daniel Kahneman (a psychologist who won the Economics Nobel) tells us, as reported in the February 2005 issue of Psychology Today, that our memories are very selective. In particular, no matter how extended an event (party, commercial transaction),... (12/12/06 08:04 AM)

Mondays Contract Management News and Comment (28th August 2006). Abu Dhabi Ports Company announces the awarding of program management contract for Khalifa Port and Industrial Zone (Mena Report) The Abu Dhabi Ports Company (ADPC) announced today the appointment of International Bechtel Company Limited (IBCLTD) to act as Program Managers for the development of Khalifa Port & Industrial Zone (KPIZ). The ... (08/28/06 09:03 PM)

Running a Report in ACT! 2005. The following steps apply to all ACT! reports. The dialog box is the same for all reports. Depending on the report that you're running, however, some of the options may be unavailable and thus appear ...

(08/24/06 09:00 PM)

Looking at How Feature Articles Can Boost Public Relations. Placing feature articles with appropriate trade, consumer, or business publications is a powerful and effective PR technique. Unlike a news article, which gives a straightforward report of recent ev ...

(08/24/06 09:00 PM)

SLIMTIMER. From the SLIMTIMER [timesheet software] you can create tasks and even share them with your coworkers and those you report to. Open the SLIMTIMER and click on a task to start the clock and click again when you're finished. If you've completed the task click the checkbox to mark it off. Close the browser when you're done. Run reports of not only your time but also that of your coworkers and reportees. You can export any report to CSV(Excel), subscribe to its RSS feed, or email it to a colleague. (08/22/06 09:00 AM)

Mondays Contract Management News and Comment (21st August 2006). South Yorkshire NHS signs 50 million printing & document management contract (PublicTechnology.net) The South Yorkshire Strategic Health Authority (SYSHA) has signed a contract worth approximately Â£50 million with Xerox Global Services for a five-year printing and document management service project. Tap Solutions reports Australian contract (Finextra) TAP Solutions (TAP) continues its expansion in ... (08/21/06 09:00 AM)

Saturdays Contract Management News and Comment (5th August 2006). Selectica Announces Availability of Contract Management in the Mid-market Report by AberdeenGroup (SYS-CON Media) $1 billion) gain valuable insight into effective and efficient contract management methodology for both the buy and sell-side agreements. Selectica Announces Availability of Contract Management in the Mid-market Report by AberdeenGroup (FinanzNachrichten) SAN JOSE, Calif., Aug. 4 /PRNewswire-FirstCall/ -- ... (08/05/06 09:02 AM)

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