Articles About Radio Search Results
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- TechnoMarketing on Marketing Matters Live! Today.
If you've got a free hour from 9-10 PST today, January 9th, we'll be discussing TechnoMarketing on the AMA Radio show Marketing Matters Live! on WSRadio.David Kinard is your host and it promises to be a great show! We'll be discussing technology tools in marketing and what's next for marketers. Fun stuff!
The world of marketing as we know it is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel.
When you listen in, you will:
* Increase your knowledge of terminology surrounding the newest technology-centric marketing tools
* Acquire a better understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon
* Begin to identify which technology-centric marketing vehicles will work for your customer base and pair those up with your existing marketing strategyWho should listen in:
* Sales and Marketing Executives of any size organization
* Marketing directors responsible for digital or integrated marketing strategy
* Anyone involved in customer-facing internet initiatives with their company or clients
* Ad agency media directors looking for a competitive edge for clients
If you'd like 2 days worth of TechnoMarketing, check into the AMA training series: TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today
(04/04/08 09:00 PM)
- Marketers and Automobile University.
I remember listening to a Zig Ziglar tape (yes, this was a while ago, college perhaps...~10 years ago) where he brought up the terms "automobile university". I've never forgotten that term and as I'm speaking to more and more diverse groups of marketers who tell me that they 'simply don't have time to read', I'm inclined to recommend that they too enroll in Automobile University.Motivational speaker Zig Ziglar coined the term "Automobile University" to describe how time spent in traffic can be used to educate yourself on a variety of subjects. Using audiobooks in your car is a great way to learn almost anything from finance to philosophy, literature to languages. In a year, the average driver can learn about as much as a college student attending a year's worth of classes.
What's that, you ask? Well, if you're looking for the how-to, you can certainly read this super-helpful piece in e-how. Although, I think that by stating books on CD or podcasts and books on iPod are the likely the best learning devices for time-starved marketers and that listening to any of these in your car on the way to work, to a client or in the airport/on the plane is the best way to keep up on what's new in marketing.
The next question I get is "what should I be listening to?" Well, here's a few ideas:
1. Why don't more marketing authors release their books as audiobooks? Now, I'm not sure about the market dynamics of this (perhaps it's cost prohibitive?) but when you look for books with "Marketing" in the title in the audiobooks section of iTunes, you find only 39 titles. So, that's one place to start. Now, not every great marketing book has "marketing" in the title, but look at that list of books you should read that you've been sitting on for a while and see if you can't find a few of those in iTunes and download them.
2. There are GREAT marketing podcasts out there. There are over 200 podcasts on iTunes that are some how related to marketing, business or PR. You can only choose a few and still keep up a sane listening schedule. Here are a few good ones:
.....Joseph Jaffe's podcast
.....Duct Tape Marketing with John Jantsch
.....any of the other 200 or so podcasts in iTunes that trip your fancy3. The AMA Marketing Matters Live radio show and podcasts. Great guests, a great host and solid interviews. Always timely and always helpful. A must listen!
(04/04/08 09:00 PM)
- Links for 2007-08-21 [del.icio.us].
- YouTube Initiates Monetization Strategy With Transparent Video 'Overlays'
No pre-roll ads here. Smart move. - Dear Palm: It's time for an intervention - Engadget
Some (much-needed) advice for Palm. - Microsoft launches Tafiti - Search and Silverlight experiment - LiveSide
Some signs of life from Microsoft search. - GigaOM Schmidt: Google will ‘Probably’ Bid on Spectrum «
Google signals it's ready to rumble for next-gen radio waves.
- YouTube Initiates Monetization Strategy With Transparent Video 'Overlays'
- Disruptors Video: The Future of the Wireless Web (Vanu). This week's New Disruptors video is up on CNNMoney. In this episode, I speak with Vanu Bose, the founder of Vanu, about how wireless networks could be more like the Internet if they were open to all devices (as the FCC is requiring in the rules for the upcoming auction of broadband spectrum). Vanu's technology, software radio, can help connect multiple wireless standard to the same network, whether it's GSM, CDMA, or iDen. Thus, the open-device rules could really play into its hands. Vanu is also an investor in Frontline Wireless, which was hoping to use Vanu's software radio technology to build a network that could seamlessly switch to support public-safety radios in cases of emergency. Frontline's plan looks like it may be in jeopardy now, but Vanu still hopes to cash in on the need for device-agnostic wireless networks....
(08/10/07 09:00 PM)
- "50 Who Matter" Radio Interviews. I recently did a long radio interview on an Atlanta-based talk show called Technology for Business Sake. The topic was our July cover story: The 50 Who Matter Now. I talk about how the list was put together, and discuss some of the people who made it, including Steve Jobs, the Fake Steve Jobs, Susan Decker, Michael Moritz, Arrianna Huffington, and Mark Zuckerberg—and those who didn't—like Bill Gates and Kevin Rose. (Rose, as it happens, came in No. 9 in our reader poll, after attracting an impressive 295,314 votes. We decided to put Digg CEO Jay Adelson on the list, instead of going with the more predictable choice). I also did a WSJ Radio interview on the same topic. I start about a third of the way in....
(07/05/07 09:00 PM)
- Random Links for a Tuesday. Different takes on being purple:Digg now does video.OttoBib launches a very simple bibliography tool.And Jim Leff, never shy, riffs on the radio about being remarkable, authentic and delicious....and unrelated, Cisco launches an iPhone, demonstrating that Apple isn't always so good...
(12/19/06 09:01 AM)
- [The Social Customer Manifesto] Relationship Hubs in the Long Tail. http://socialcustomer.typepad.com/the_social_customer_manif/2005/02/passion_amplifi.html How can any place, let alone an unfinished cabin in the middle of the Alaskan tundra, be the "heart" of the Long Tail? Well, this particular cabin is ground zero for a little radio station called Whole Wheat...
(12/12/06 08:04 AM)
- What happens to radio?. I did an interview with Mark Ramsey about the future of radio. Here's a little squib about the four ways I think the medium might go: Scenario A: Everyone has Wi-Fi or WiMAX in their car. Once that happens, we're...
(08/23/06 09:01 PM)
