Marketing Articles About Products Search Results
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- No More Stretch Marks - Sponsored Link. Ad - I Cleared Stretch Marks in 14 Days using 2 Free Products.
(04/07/09 09:01 PM)
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- How Toyota Followed Baby Boomers. Last week I presented on a panel with Professor Arturo Perez-Reyes (UC Berekeley) at an event in San Francisco we put on with Jupiter Research. One story the Professor shared about Toyota was something I hadn't heard before... He said that Toyota followed the baby boomer generation as a market. They looked at the demographics and spending power of that generation. I think it went something like this... They started with the Corolla, then Celica for when they got into college, then Corona/Camry, then launched Lexus when they had discretionary income. They followed the 'bulge' of spending the baby boomers had. It's an interesting way to think about the markets you're going after. Is it big? how will it evolve? How will it effect your product strategy?
(04/03/09 09:00 PM)
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- My Wrinkles Are Gone! - Sponsored Link. Ad - Learn How a Mom Combined 2 Products to Easily Get Rid of Her Wrinkles.
(03/31/09 09:01 PM)
- My Wrinkles Are Gone! - Sponsored Link. Ad - Learn How a Mom Combined 2 Products to Easily Get Rid of Her Wrinkles.
(03/30/09 09:01 PM)
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- My Wrinkles Are Gone! - Sponsored Link. Ad - Learn How a Mom Combined 2 Products to Easily Get Rid of Her Wrinkles.
(03/28/09 09:01 PM)
- No More Stretch Marks - Sponsored Link. Ad - I Cleared Stretch Marks in 14 Days using 2 Free Products.
(03/27/09 09:01 PM)
- My Wrinkles Are Gone! - Sponsored Link. Ad - Learn How a Mom Combined 2 Products to Easily Get Rid of Her Wrinkles.
(03/26/09 09:01 PM)
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- My Wrinkles Are Gone! - Sponsored Link. Ad - Learn How a Mom Combined 2 Products to Easily Get Rid of Her Wrinkles.
(03/25/09 09:01 PM)
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(03/24/09 09:01 PM)
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- Copywriter Success Requires Homework. It's crucial for you as a copywriter that you understand the product or service you are selling.
As the legendary copywriter Joe Sugarman said "you must discover the true unique nature of the product...
(03/20/09 09:01 AM)
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- My Wrinkles Are Gone - Sponsored Link. Ad - Learn How a Mom Combined 2 Products To Get Rid of Her Wrinkles Forever
(03/09/09 09:01 PM)
- My Wrinkles Are Gone - Sponsored Link. Ad - Learn How a Mom Combined 2 Products To Get Rid of Her Wrinkles Forever
(03/08/09 09:01 PM)
- My Wrinkles Are Gone - Sponsored Link. Ad - Learn How a Mom Combined 2 Products To Get Rid of Her Wrinkles Forever
(03/07/09 09:01 PM)
- My Wrinkles Are Gone - Sponsored Link. Ad - Learn How a Mom Combined 2 Products To Get Rid of Her Wrinkles Forever
(03/06/09 09:01 PM)
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- My Wrinkles Are Gone - Sponsored Link. Ad - Learn How a Mom Combined 2 Products To Get Rid of Her Wrinkles Forever
(03/05/09 09:01 PM)
- My Wrinkles Are Gone - Sponsored Link. Ad - Learn How a Mom Combined 2 Products To Get Rid of Her Wrinkles Forever
(03/04/09 09:01 PM)
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- My Wrinkles Are Gone - Sponsored Link. Ad - Learn How a Mom Combined 2 Products To Get Rid of Her Wrinkles Forever
(03/03/09 09:01 PM)
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- My Wrinkles Are Gone - Sponsored Link. Ad - Learn How a Mom Combined 2 Products To Get Rid of Her Wrinkles Forever
(03/02/09 09:01 PM)
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(03/01/09 09:01 PM)
- My Wrinkles Are Gone - Sponsored Link. Ad - Learn How a Mom Combined 2 Products To Get Rid of Her Wrinkles Forever
(02/28/09 09:01 PM)
- My Wrinkles Are Gone - Sponsored Link. Ad - Learn How a Mom Combined 2 Products To Get Rid of Her Wrinkles Forever
(02/27/09 09:01 PM)
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- My Wrinkles Are Gone - Sponsored Link. Ad - Learn How a Mom Combined 2 Products To Get Rid of Her Wrinkles Forever
(02/26/09 09:01 PM)
- My Wrinkles Are Gone - Sponsored Link. Ad - Learn How a Mom Combined 2 Products To Get Rid of Her Wrinkles Forever
(02/25/09 09:01 PM)
- My Wrinkles Are Gone - Sponsored Link. Ad - Learn How a Mom Combined 2 Products To Get Rid of Her Wrinkles Forever
(02/24/09 09:01 PM)
- Random Business Books - Support Room to Read. Our friends at 800 CEO Read are doing their 2008 Mystery Box of books promotion again to help out my favorite cause, Room to Read. Room to Read, for those of you that haven't heard of them, develops "holistic, multi-pronged approach to help children in the developing world gain the lifelong gift of education."
Since 2000, Room to Read has impacted the lives of over 1.9 million children by:- Constructing 442 schools
- Establishing over 5,630 libraries
- Publishing 226 new local language children's titles representing over 2 million books
- Donating over 2.2 million English language children's books
- Funding 6,922 long-term girls' scholarships
- Establishing 155 computer and language labs
From 800 CEO Read:For $30.00 we are putting together a Mystery Box of three business books. In this box you are guaranteed one title that either won, or made the shortlist for the best book of 2008 in its category, along with 2 other titles from last year that were submitted for the awards. As an extra we'll throw in a copy of our annual In the Books year in review. 100% of the purchase will go directly to Room to Read, and we'll cover the shipping on all orders. Get on board and help us make a difference!
(02/24/09 09:00 AM)
- How an 8-Year Old Became Co-CMO. I have to share this story…it’s about how my son got offered the job of Co-CMO for Bazaarvoice.Last week we had kids-at-work day. I brought in my 8-year-old son Kyle and 11-year-old daughter Haley in for half a day to experience my work. They were very excited, however, I had a number of meetings and conference calls. During these meetings my daughter colored, read, and ate ice cream. My son, on the other hand, walked the halls and started offering advice to our employees. Soon, our Partnerships Director suggested he interview for a job. So, Kyle typed up an introductory letter and started interviewing with our recruiter and several Bazaarvoice managers. I still have no idea this is going on. Soon Kyle gets into Brett’s office (our CEO). Brett interviews him and soon realizes that his skills of giving “tips, advice and opinions” on things like pricing and how to sell products align well with marketing. So he offers him the Co-CMO position -- actually senior to me -- paying $50/mo and 100 shares! In the video below I compiled some clips that I and others collected that day, showing his interview with Brett and examples of the advice that he was giving me and our VP of Business Development, Brant Barton. None of this is staged for video, we just captured what was happening. He came up with all of this himself. It doesn’t stop there. He collected 15 business cards and since Wednesday he’s been emailing my employees...
(02/24/09 09:00 AM)
- FASOF.
FASOF, WTF is FASOF you might say.
FASOF is simple Funny Ass Shit on Friday...
So, I have something to add to your FASOF file for today... Check out the foreward to Guy Kawasaki's new book that I just started reading called Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. It's a great book so far. Even if I've only read the foreward.
Anyway, it goes a bit like this (actual foreward text stolen from: http://blog.futurelab.net/2008/10/reality_check_checklist_the_be.html)
The Best Foreword In the History of Man
The last thing that Dan Lyons (Newsweek columnist and author of Options: The Secret Life of Steve Jobs) wrote as Fake Steve Jobs is Reality Check's foreword. It is, in my opinion, the best foreword in the history of man.
You know what I think about whenever I hear the name Guy Kawasaki? Motorcycles. It's true. It's the first thing I think about when I hear his name, even though I've been told again and again that Guy actually has nothing to do with motorcycles. So then I try not to think about motorcycles, but come on, the dude's name is Kawasaki. What else are you going to think about? And don't say Vietnam because that is not cool, people. Not cool at all. Guy was just a friggin kid when all that shit was going down. Anyway, since Guy is not a motorcycle designer, and also no longer a member of the Viet Cong, I try to think about something else, and usually what I think about is the fact that he worked for me at Apple back in the Eighties. To be honest he didn't make much of an impression on me back in those days, and I didn't really remember anything about him, but I asked HR to pull his records and apparently the only notes we have on him are that he had a habit of cutting the line in the cafeteria and that a lot of people did not like him.
Anyway, Guy worked here for about fifteen minutes but he's been dining out on that for the past twenty years, and whatever, more power to him. His big claim to fame was that he created this notion of technology evangelism and he created this huge community of weirdo Apple fanboys who would camp out overnight to get our products and who would attack anyone who dared to criticize Apple. To this day these freako Apple kooks still worship me like a god and never let me have a moment of peace or privacy. They steal license plates from my car. Some even show up outside my house hoping to catch a glimpse of me as I drive through the gate. Basically, they've made my life a living hell.
So, um, thanks, Guy Kawasaki. Thanks a friggin million for that. Great job. I mean it. You dick.
So what is Guy's new book about? To be honest, I have no idea. I didn't read it. I didn't even pretend to read it. I told Guy, Dude, look, I don't read books, okay? Books are a technology of the last century. If you want to make your book into a movie, or a podcast, and if you want to download that video or audio content onto a totally sweet iPod or iPhone, then maybe you will have created some modern content that I will consume, although, to be honest, probably not even then because I don't need to hear your frigtarded ideas about startups or marketing or raising money or whatever because I am already the greatest businessperson in the entire history of the planet and I've forgotten more about marketing than you'll ever know. Besides that I'm super, super busy and important, and I've got so much money that I could wipe my ass with hundred dollar bills every day for the rest of my life and I'd still have more money than almost everyone on the planet, including you, since the last time I checked you haven't exactly been setting the world on fire as a venture capitalist.
But I digress.
Anyway, Guy is craven enough that he doesn't really care whether I read his book or not. As he put it to me, all he wants is a famous name to put on the cover, and pretty much everyone else turned him down and so he had to resort to calling me, and so fine, I let him beg a little bit and then I made him do some humiliating things like stand on one leg for half an hour and jump up and down and make strange noises, and then I said, Okay, okay, enough already, you total freak, I'll write you something.
So this is it--my official endorsement. Reality Bites is by far the best book ever written about the Valley. It's an important and necessary work, one that should be required reading in every business school in the country. I wish this book had been around when I was starting Apple in my garage back in 1976. I'm sure I wouldn't have read it, but still it would have been nice if it had been around back then to help out all those other people who wanted to start companies but couldn't figure out some of the more subtle aspects of business, like the fact that you need to charge more money for your products than it costs you to make them. That's a really super important lesson, yet one that so many people overlook, especially here in the Valley. Anyway, if these incredibly super-obvious things aren't already super-obvious to you, then you probably need to read a book like this and have someone like Guy Kawasaki teach you how to start a business, in terms that a child could understand.
And now I'm thinking about motorcycles again. Dammit! Namaste, poorly informed wannabe business people. I honor the place where your imbecilic gaze and my incredibly wise words become one. Much love. Peace out.
Fake Steve Jobs
July, 2008
(02/24/09 09:00 AM)
- Third-party credibility ain't what it used to be.
It used to be that we'd get the Good Housekeeping seal of approval and we'd dine out on that for months, even years to come. There was a time when the JD Power reports on "initial quality" (whatever the hell that really is) would be something that we could build an entire ad campaign around. Many of us can remember that industry certification, award or something similar, like ISO certification, that somehow gave us credibility beyond our wildest dreams. Those days are quickly showing up more in our corporate rear-view mirrors than in our forward-looking headlights. In fact, I predict that the day where we look on those awards with disdain, or at least indifference, is much closer than most companies would like to think. In fact, the shift from industrial and commercial third-party credibility, established back in the 40's & 50's, as the gold standard for credibility and validation to a much more personal, peer-based standard of validation is happing right under the noses of a majority of companies in all manner of industries.
It's also happening in the financial sector where you have a number of rating agencies that give AAA, AA and other ratings to financial institutions and commercial enterprises that are increasingly "bought and paid for" and "shopped around" rather than earned through objective review and stringent standards.
The currency of credibility in the marketplace has always been customer satisfaction, and customers have always voted with their dollars and their feet. However, the day is nearly here where those customers will completely usurp the power of the ratings firms, award givers and other long-held institutions of credibility.
In a world where customer trust in fleeting and costs real, tangible dollars (according to this excellent post by Ted Mininni), we all need to be on our toes when it comes to building, maintaining and growing the level of trust and credibility that we have with our customers. After all, it's their peer-to-peer third party rating of our company that will be the ultimate in credibility currency for the future.
(02/24/09 09:00 AM)
- Three Reasons Why Contribution > Community . I hear the word "community" from many marketing managers these days. I hear it so often it would seem every business should strive to have a community. As if community is becoming a common business objective or goal.While the concept of community -- and assumed relationship to WOM and customer loyalty -- is attractive, the realized business impact of community is a far reach for most companies. I launched a community of baby boomers back in '97. Chat and forums made Thirdage.com a community, but even within these environments, unpredictable sub-communities around topics of passion formed. That's when I realized that a community has to be founded on common interests, passions and goals. A company can create a thread of passion and community where one seemingly does not exist. Fiskars created a community around scrap bookers. Makers Mark created an effective "Ambassador" community for their bourbon whiskey that other liquor companies covet. However, as worthwhile as these communities are, I assert the vast majority of their customers neither heard of, nor participated in, nor heard from members from these communities.As such, you have to ask yourself questions before venturing into a community. How strong can your brand or products yield community? And then, how will the mechanics of that community yield significant business results? Will participation be high, or is it ok with you to host a nice online place for 500 of your most loyal customers to become members, in which only 20 participate regularly? How close is the...
(02/24/09 09:00 AM)
- My Wrinkles Are Gone - Sponsored Link. Ad - Learn How a Mom Combined 2 Products To Get Rid of Her Wrinkles Forever
(02/23/09 09:01 PM)
- My Wrinkles Are Gone - Sponsored Link. Ad - Learn How a Mom Combined 2 Products To Get Rid of Her Wrinkles Forever
(02/22/09 09:01 PM)
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