Marketing Articles About Products Search Results

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72. B2B SAAS puts pricing on website, salespeople gasp. Us industrial marketers have lots of logistical excuses reasons that we don’t post prices on our websites. I’ve made a valiant effort to discuss it here at B2Blog in the past. Software is a borderless, virtual product, so the bar is a bit lower. And if you are in a very new marketplace, there’s no [...] (03/04/10 09:00 AM)

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78. Proof it’s not about the benefits, but your product. Go look at Anne Holland’s Which Test Won. Sorry to bypass the quiz screen, but my post’s title already gives away the answer. “Version A, with its main visual of the printer itself, enticed 37.2% more visitors to complete the online call-back form, thus generating more sales leads for the industrial printers.” While an awareness of the [...] (02/17/10 09:01 PM)

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86. Two new web services from my inbox. Maybe these are useful to some readers: 1. Trade your contacts with others with the Reach Lead Network ala Jigsaw. Cool feature is that they can resolve ’social media’ contacts (i.e. Twitter followers) into real contact info. 2. If you are looking for new product/brand/company names to trademark, searching out conflicts is a pain. Well, until you’ve [...] (11/23/09 09:01 PM)

87. Role of Retail in Sustainability. Just posted Role of Retail in Sustainability on my business blog. I'm surprised at how few retailers are stepping up to the plate and helping consumers make educated choices on sustainable products. Best Buy is a laggard, Home Depot is... (07/30/09 09:00 PM)

88. June is Entrepreneur's "Do It Yourself" Marketing Month!.

    For those of you who are not yet fans of Chase's Calendar of Events, you'll find that it's a great resource for you or for your clients when seeking those special holidays to tie your promotions to! In fact, there only ONE entry in the entire book with the word "marketing" in the title, and it happens to be in honor of Entrepreneurs "Do It Yourself" Marketing Month in June. Of course, that's reason to celebrate.

    In order to do our part for the celebration, we've created a cool little e-book with some marketing planning tools and 30 ideas for entrepreneurs, along with a 30-day e-course starting on June 1st. What's even better is that there's different content and different ideas in the e-book and the e-course, so it's like you're getting two for one!

    Learn more about Entrepreneurs "Do It Yourself" Marketing Month at: www.diymarketingmonth.com

    Below is the press release signaling the launch of Entrepreneurs "Do It Yourself" Marketing Month coming up in June.
    

    FOR IMMEDIATE RELEASE:

    Contact: DanaVanDen Heuvel
    The MarketingSavant Group
    888-989-7771
    dana@marketingsavant.com

    MarketingSavant Group reaches out to entrepreneurs with "DIY" marketing in honor of June's "Do it Yourself" Marketing Month

    Green Bay, WI -- (May 13, 2009) Even in struggling economic times,
    small businesses' entrepreneurial spirit continues to be a driving
    force in the American economy.

    A Green Bay, Wis.-based marketing consulting and training firm is
    reaching out to the backbone of American business, providing a
    Do-It-Yourself Marketing Plan customized specifically for
    entrepreneurs. MarketingSavant is delivering free marketing tools just
    in time for Entrepreneurs "Do It Yourself" Marketing Month in June.

    "As an entrepreneur myself, I know how challenging it is to keep
    marketing 'top of mind' and to stay front of mind with your customers
    when you're wearing multiple hats," said Dana VanDen Heuvel, president
    of MarketingSavant and creator of the month-long Do It Yourself
    Entrepreneur Marketing Plan geared to small business. "But effective
    marketing is even more pivotal to a small business' well-being than
    their larger peers'."

    Not to mention the sheer number of small businesses ripe for
    marketing assistance. Small business is not equated with small
    financial impact. Consider these statistics:
    

    
    
    • In 2008, there were an estimated 27 million small businesses in the U.S. (Source: Small Business Administration)
    
    
    • In 2008, 12 million people were involved in starting new firms. (Source: Small Business Administration)
    
    
    • For 90 percent of these beginning entrepreneurs, it takes more
      than five years for an outcome to be determined. In that time,
      one-third disengage, one-third continue in start-up mode and another
      third implement a new firm. (Source: U.S. Small Business Administration)
    
    
    • Small businesses provide half the nation's nonfarm, private real
      gross domestic product, and half of all Americans work for a small
      firm. In addition, small businesses have been the primary job generator
      in the U.S. economy, creating 60 to 80 percent of the new net jobs
      annually from 1994 to 2004.(Source: Small Business Administration)
    
    

    
    With numbers like these, there's a substantial audience that can
    benefit from Do It Yourself marketing tools customized to their unique
    needs. The MarketingSavant DIY Entrepreneur Marketing Plan includes
    several resources that entrepreneurs can quickly put to use, as well as
    tools to build their long-term marketing plans, including:
    

    
    
    • "30 Days of DIY Marketing" e-book, an excellent resource that
      provides a marketing calendar and more than 30 do-it-yourself marketing
      ideas to grow your business over the summer;
    
    
    • 30-day e-course, delivered daily by email, highlighting marketing tips;
    
    
    • Eligibility to receive one of 10 free copies of the book, "Guerilla Marketing in 30 Days" by Jay Conrad and Al Lautenslager;
    
    
    • Free access to a BlogTalkRadio program featuring insights from Lautenslager, a well-known and respected guerrilla marketer
    
    
    • Tips for reaching out to the media to obtain media coverage on your event/product/service
    
    
    • Much more!
    
    

    
    "Realistically, entrepreneurs want to take charge of their own
    marketing, just as they take charge of everything related to their
    businesses," said VanDen Heuvel. "The DIY Marketing Plan makes this
    good intention a reality by delivering a comprehensive plan
    specifically for entrepreneurs in an easy-to-implement, do-it-yourself
    format."

    To learn more about the DIY Entrepreneur Marketing Plan and/or to
    participate in the plan for your small business' benefit, visit www.diymarketingmonth.com today!

    
    
    (05/14/09 09:00 PM)

89. No More Stretch Marks - Sponsored Link. Ad - I Cleared Stretch Marks in 14 Days using 2 Free Products. (04/07/09 09:01 PM)

90. How Toyota Followed Baby Boomers. Last week I presented on a panel with Professor Arturo Perez-Reyes (UC Berekeley) at an event in San Francisco we put on with Jupiter Research. One story the Professor shared about Toyota was something I hadn't heard before... He said that Toyota followed the baby boomer generation as a market. They looked at the demographics and spending power of that generation. I think it went something like this... They started with the Corolla, then Celica for when they got into college, then Corona/Camry, then launched Lexus when they had discretionary income. They followed the 'bulge' of spending the baby boomers had. It's an interesting way to think about the markets you're going after. Is it big? how will it evolve? How will it effect your product strategy? (04/03/09 09:00 PM)

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92. My Wrinkles Are Gone! - Sponsored Link. Ad - Learn How a Mom Combined 2 Products to Easily Get Rid of Her Wrinkles. (03/30/09 09:01 PM)

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94. No More Stretch Marks - Sponsored Link. Ad - I Cleared Stretch Marks in 14 Days using 2 Free Products. (03/27/09 09:01 PM)

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99. My Wrinkles Are Gone - Sponsored Link. Ad - Learn How a Mom Combined 2 Products To Get Rid of Her Wrinkles Forever (03/08/09 09:01 PM)

100. My Wrinkles Are Gone - Sponsored Link. Ad - Learn How a Mom Combined 2 Products To Get Rid of Her Wrinkles Forever (03/07/09 09:01 PM)