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Results for: press and releases
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- Is That Your Onion in MySpace?. From a press release announcing that The Onion is partnering with MySpace (primarily to bring video to the social network):THE ONION BRINGS JOURNALISTIC INTEGRITY, CORRECT PUNTCUATION TO MYSPACE Respected Pillar of Journalism Partners With Fledgling Unknown “Website” The news business is like the tobacco business: you want to reach new readers at as young and impressionable an age as possible, Onion president Sean Mills said. MySpace was, of course, a natural partner in that regard.It's good to see that they take the same care in writing their press releases as they do their hard news....
(08/08/07 09:00 PM)
- Career Tip #13: Answer First. Answer First means that in any communications setting you should give the answer first (your point of view, recommendation, conclusion, finding, etc.) and then follow with details. This is applicable when you come into your manager’s office to propose an idea, or when you’re presenting a proposal to a group, or if you’re in a 1x1 with a peer talking about a new direction. Many people do it the other way around – build up the background, details of decision criteria, lay out all the options, and eventually they get to the recommendation or decision is. When you load someone up with a bunch of words before you get to the point, you’ve diluted your point. Presenting answer first is also the right way to write press releases and typically how newspaper stories are written. The gist of the story is usually found in the first two paragraphs, and the rest of the article is details. Why answer first? Executives communicate that way, and they want to be communicated to that way (in 1x1s or in a presentation). Why would an executive promote someone who rambles or seems indecisive? Answer first forces you to communicate your point or decision early in a conversation, and that portrays authority and confidence. Giving the punch line in the beginning causes people to pay attention to the details, if they are needed. And if they aren't needed, and the executive or audience approves of your 'answer' or decision, then shut up! Because ‘less is...
(01/21/07 09:00 PM)
- What Basic Information Goes in a Press Release?. In addition to the news itself, your press release should indicate where your company is headquartered and who to contact for more information ; or to set up an interview. Both of those things, along ...
(08/22/06 09:00 PM)
- When Should You Send Out a Press Release?. Any time your company would like some media coverage!Press releases are a must when launching a new product or service. A press release should also go out when you open a branch office, change locatio ...
(08/21/06 09:00 PM)
- Airport parking and Ross Perot. There is no friction at a free PR press release site (PR Leap). It doesn't matter who you know or how many phone calls you can afford to make... all press releases here are listed for free... though the paid...
(08/12/06 09:03 PM)
