Marketing Articles About Press Releases Search Results
- The success of the iPhone has rendered the iPod irrelevant. .
With the success of its new iPhone, Apple is seeing something of a backlash in terms of sales of its iPod ? although these once accounted for nearly 50% of its yearly revenue, early this year sales plummeted sharply.
Apple upcoming press conference on September 9th has give rise to a frenzy of speculation among the media and Apple aficionados alike ? most believe that Jobs will attempt to reignite interest in the iPod by releasing a new version of the nano and a modified iPod touch.
(09/05/08 09:00 PM) - The killer feature of Google?s new Chrome web browser ? combined search and address bar ? will conquer IE..
Chrome, Google's new open source browser was launched yesterday. A press release issued by Google differentiated the browser from others: "A combined search and address bar quickly takes users where they want to go, often in just a few keystrokes. (09/03/08 09:01 AM)
- Text messaging has become a likely alternative to traditional media releases..
Presdential hopeful, Barack Obama, has cut out the middleman -- the press -- and gone straight to the public with his campaign's latest announcement that his decision for VP will be delivered to people who have signed up for his text messaging program first.
(08/11/08 09:00 PM) - The Importance of a Good Online PR Campaign.
The purpose in writing a traditional press release is to get the word out regarding a new product or service your company is providing. It is also a great way to spread industry news and promote yo... (08/07/08 09:00 PM)
- Four Steps to Writing Search-Engine-Optimized Press Releases. More than 90% of journalists go online to find story ideas, with 73% specifically researching press releases. With Really Simple Syndication (RSS) and free automatic email alerts from Google News so readily available, it makes sense that the Web is a prime source of consistently updated information for busy journalists.
So how can your organization capitalize on these trends?
(07/01/08 09:00 AM)
- The Press Release Triple Threat. PR is great, it’s not free, it’s earned, but when it is, it packs some very nice ROI.
One strategy that small business owners should employ is to take their PR message online and directly to the prospect by consistent use of the age old tool, the press release.
Creating and distributing press releases was primarily a [...]
(06/13/08 09:00 PM)
- Got Local Video Ads?.
I think this is pretty big news for local and small business. With the advent of Superpages local business video ad offering, which, accoding to their press release and a follow up conversation posted by Greg Sterling, is going to offer production in the sub-$1000 range, while also seeking video syndication on other sites (not sure what your rights are to the video yet, can you put your own, Superpages produced video on YouTube, etc?) this breaks down most every barrier that any small business formerly had with doing video ads and video on the web.
Image Cred: SuperpagesWho else is doing this:
TurnHere
YellowbookNewspapers beating TV stations at the online video ad game (Seeking Alpha)
[via: ClickZ]
(10/18/07 09:01 PM)
- Massart Chiropractic Website.
My wife, Dr. Timothea Massart, just put up her first website. Very, very cool. No, sorry, it's not a blog.
If you're in the market for a super chiropractor in the Green Bay area, or just looking for some helpful information, have a look at the Massart Chiropractic website.
[UPDATE] A press release on the Green Bay Chiropractor site launched today
(10/03/07 09:00 PM)
- Is That Your Onion in MySpace?. From a press release announcing that The Onion is partnering with MySpace (primarily to bring video to the social network):THE ONION BRINGS JOURNALISTIC INTEGRITY, CORRECT PUNTCUATION TO MYSPACE Respected Pillar of Journalism Partners With Fledgling Unknown “Website” The news business is like the tobacco business: you want to reach new readers at as young and impressionable an age as possible, Onion president Sean Mills said. MySpace was, of course, a natural partner in that regard.It's good to see that they take the same care in writing their press releases as they do their hard news....
(08/08/07 09:00 PM)
- Career Tip #13: Answer First. Answer First means that in any communications setting you should give the answer first (your point of view, recommendation, conclusion, finding, etc.) and then follow with details. This is applicable when you come into your manager’s office to propose an idea, or when you’re presenting a proposal to a group, or if you’re in a 1x1 with a peer talking about a new direction. Many people do it the other way around – build up the background, details of decision criteria, lay out all the options, and eventually they get to the recommendation or decision is. When you load someone up with a bunch of words before you get to the point, you’ve diluted your point. Presenting answer first is also the right way to write press releases and typically how newspaper stories are written. The gist of the story is usually found in the first two paragraphs, and the rest of the article is details. Why answer first? Executives communicate that way, and they want to be communicated to that way (in 1x1s or in a presentation). Why would an executive promote someone who rambles or seems indecisive? Answer first forces you to communicate your point or decision early in a conversation, and that portrays authority and confidence. Giving the punch line in the beginning causes people to pay attention to the details, if they are needed. And if they aren't needed, and the executive or audience approves of your 'answer' or decision, then shut up! Because ‘less is...
(01/21/07 09:00 PM)
- What Basic Information Goes in a Press Release?. In addition to the news itself, your press release should indicate where your company is headquartered and who to contact for more information ; or to set up an interview. Both of those things, along ...
(08/22/06 09:00 PM)
- When Should You Send Out a Press Release?. Any time your company would like some media coverage!Press releases are a must when launching a new product or service. A press release should also go out when you open a branch office, change locatio ...
(08/21/06 09:00 PM)
- Airport parking and Ross Perot. There is no friction at a free PR press release site (PR Leap). It doesn't matter who you know or how many phone calls you can afford to make... all press releases here are listed for free... though the paid...
(08/12/06 09:03 PM)
