Marketing Articles About Press Releases Search Results

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9. June is Entrepreneur's "Do It Yourself" Marketing Month!.

   For those of you who are not yet fans of Chase's Calendar of Events, you'll find that it's a great resource for you or for your clients when seeking those special holidays to tie your promotions to! In fact, there only ONE entry in the entire book with the word "marketing" in the title, and it happens to be in honor of Entrepreneurs "Do It Yourself" Marketing Month in June. Of course, that's reason to celebrate.

   In order to do our part for the celebration, we've created a cool little e-book with some marketing planning tools and 30 ideas for entrepreneurs, along with a 30-day e-course starting on June 1st. What's even better is that there's different content and different ideas in the e-book and the e-course, so it's like you're getting two for one!

   Learn more about Entrepreneurs "Do It Yourself" Marketing Month at: www.diymarketingmonth.com

   Below is the press release signaling the launch of Entrepreneurs "Do It Yourself" Marketing Month coming up in June.
   

   FOR IMMEDIATE RELEASE:

   Contact: DanaVanDen Heuvel
   The MarketingSavant Group
   888-989-7771
   dana@marketingsavant.com

   MarketingSavant Group reaches out to entrepreneurs with "DIY" marketing in honor of June's "Do it Yourself" Marketing Month

   Green Bay, WI -- (May 13, 2009) Even in struggling economic times,
   small businesses' entrepreneurial spirit continues to be a driving
   force in the American economy.

   A Green Bay, Wis.-based marketing consulting and training firm is
   reaching out to the backbone of American business, providing a
   Do-It-Yourself Marketing Plan customized specifically for
   entrepreneurs. MarketingSavant is delivering free marketing tools just
   in time for Entrepreneurs "Do It Yourself" Marketing Month in June.

   "As an entrepreneur myself, I know how challenging it is to keep
   marketing 'top of mind' and to stay front of mind with your customers
   when you're wearing multiple hats," said Dana VanDen Heuvel, president
   of MarketingSavant and creator of the month-long Do It Yourself
   Entrepreneur Marketing Plan geared to small business. "But effective
   marketing is even more pivotal to a small business' well-being than
   their larger peers'."

   Not to mention the sheer number of small businesses ripe for
   marketing assistance. Small business is not equated with small
   financial impact. Consider these statistics:
   

   
   
   • In 2008, there were an estimated 27 million small businesses in the U.S. (Source: Small Business Administration)
   
   
   • In 2008, 12 million people were involved in starting new firms. (Source: Small Business Administration)
   
   
   • For 90 percent of these beginning entrepreneurs, it takes more
     than five years for an outcome to be determined. In that time,
     one-third disengage, one-third continue in start-up mode and another
     third implement a new firm. (Source: U.S. Small Business Administration)
   
   
   • Small businesses provide half the nation's nonfarm, private real
     gross domestic product, and half of all Americans work for a small
     firm. In addition, small businesses have been the primary job generator
     in the U.S. economy, creating 60 to 80 percent of the new net jobs
     annually from 1994 to 2004.(Source: Small Business Administration)
   
   

   
   With numbers like these, there's a substantial audience that can
   benefit from Do It Yourself marketing tools customized to their unique
   needs. The MarketingSavant DIY Entrepreneur Marketing Plan includes
   several resources that entrepreneurs can quickly put to use, as well as
   tools to build their long-term marketing plans, including:
   

   
   
   • "30 Days of DIY Marketing" e-book, an excellent resource that
     provides a marketing calendar and more than 30 do-it-yourself marketing
     ideas to grow your business over the summer;
   
   
   • 30-day e-course, delivered daily by email, highlighting marketing tips;
   
   
   • Eligibility to receive one of 10 free copies of the book, "Guerilla Marketing in 30 Days" by Jay Conrad and Al Lautenslager;
   
   
   • Free access to a BlogTalkRadio program featuring insights from Lautenslager, a well-known and respected guerrilla marketer
   
   
   • Tips for reaching out to the media to obtain media coverage on your event/product/service
   
   
   • Much more!
   
   

   
   "Realistically, entrepreneurs want to take charge of their own
   marketing, just as they take charge of everything related to their
   businesses," said VanDen Heuvel. "The DIY Marketing Plan makes this
   good intention a reality by delivering a comprehensive plan
   specifically for entrepreneurs in an easy-to-implement, do-it-yourself
   format."

   To learn more about the DIY Entrepreneur Marketing Plan and/or to
   participate in the plan for your small business' benefit, visit www.diymarketingmonth.com today!

   
   
   (05/14/09 09:00 PM)

10. Is That Your Onion in MySpace?. From a press release announcing that The Onion is partnering with MySpace (primarily to bring video to the social network):THE ONION BRINGS JOURNALISTIC INTEGRITY, CORRECT PUNTCUATION TO MYSPACE Respected Pillar of Journalism Partners With Fledgling Unknown “Website” The news business is like the tobacco business: you want to reach new readers at as young and impressionable an age as possible, Onion president Sean Mills said. MySpace was, of course, a natural partner in that regard.It's good to see that they take the same care in writing their press releases as they do their hard news.... (08/08/07 09:00 PM)

11. Career Tip #13: Answer First. Answer First means that in any communications setting you should give the answer first (your point of view, recommendation, conclusion, finding, etc.) and then follow with details. This is applicable when you come into your manager’s office to propose an idea, or when you’re presenting a proposal to a group, or if you’re in a 1x1 with a peer talking about a new direction. Many people do it the other way around – build up the background, details of decision criteria, lay out all the options, and eventually they get to the recommendation or decision is. When you load someone up with a bunch of words before you get to the point, you’ve diluted your point. Presenting answer first is also the right way to write press releases and typically how newspaper stories are written. The gist of the story is usually found in the first two paragraphs, and the rest of the article is details. Why answer first? Executives communicate that way, and they want to be communicated to that way (in 1x1s or in a presentation). Why would an executive promote someone who rambles or seems indecisive? Answer first forces you to communicate your point or decision early in a conversation, and that portrays authority and confidence. Giving the punch line in the beginning causes people to pay attention to the details, if they are needed. And if they aren't needed, and the executive or audience approves of your 'answer' or decision, then shut up! Because ‘less is... (01/21/07 09:00 PM)

12. What Basic Information Goes in a Press Release?. In addition to the news itself, your press release should indicate where your company is headquartered and who to contact for more information ; or to set up an interview. Both of those things, along ...
    
    (08/22/06 09:00 PM)

13. When Should You Send Out a Press Release?. Any time your company would like some media coverage!Press releases are a must when launching a new product or service. A press release should also go out when you open a branch office, change locatio ...
    
    (08/21/06 09:00 PM)

14. Airport parking and Ross Perot. There is no friction at a free PR press release site (PR Leap). It doesn't matter who you know or how many phone calls you can afford to make... all press releases here are listed for free... though the paid... (08/12/06 09:03 PM)