Marketing Articles About Mobile Issues

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Global Mobile Sales to Grow 11% in 2008. Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via...

(09/05/08 09:01 AM)

Email's Effectiveness Erodes Against Texting, SocNets, Mobile. Use of online social networking, text messaging and cell phones is diminishing the effectiveness of email marketing, especially among consumers that say promotional messages inspire their purchases,...

(09/05/08 09:01 AM)

Luxury Handsets: Fashion Goes Mobile.

(09/03/08 09:00 PM)

Mobile Phone Sales Down: Units, 13%; Revenue, 2%. Mobile phone handset sales to consumers in the US totaled 28 million units in the second quarter of 2008 - a 13 percent decline from 2Q07 - according to The NPD Group, which also estimates total Q2...

(09/03/08 09:01 AM)

90210 Invades Mobile Units. For the next three days, teen network The CW will run an internet and mobile campaign for TV series 90210, which debuted last night. The campaign reportedly cost $50,000. A "virtual billboard" will...

(09/03/08 09:01 AM)

Mobile Search Betrays Strong Demand for Pizza. Pizza grabbed four of 10 spots in a recent list of mobile-directory restaurant searches in US metropolitan areas, according to V-Enable, as reported by TechCrunch (via MarketingCharts). Pizza Hut,...

(09/03/08 09:01 AM)

US Mobile Web Surfing to Surpass UK Levels. Mobile web use is gaining traction in the United States and may soon surpass use in the United Kingdom, where consumers have accessed the internet from phones for years, according to data released by...

(09/02/08 09:01 AM)

Microsoft Follows Nose to App Market. Seconds after Google announced its iPhone-like app store for Android, Microsoft began preparing a marketplace for applications that run on Windows Mobile 7. It is slated to launch in 2009....

(09/02/08 09:01 AM)

Engineering Your Success. Now, you may not know this, but before I began my business I was a ?^~Radio Frequency Planning and Optimization Engineer?^TM for a large mobile telecommunications provider. A grand title indeed, but w... (08/29/08 09:00 PM)

mCommerce Development will be presented by Faraz Syed, CEO & Co-founder of DeviceAnywhere at the 2008 Financial Services Technology Forum. . August 28, 2008 - Toronto, Canada - DeviceAnywhere?^TMs CEO & Co-founder, Faraz Syed will describe user-friendly mCommerce applications that guide mobile application developers to create effective appl... (08/29/08 09:00 PM)

'Android Market' Bears Similarities to Apple's App Store. Third-party applications for the first Android phone will appear on the so-called Android Market" — a space where publishers can upload and sell programs for the mobile platform. The market has been...

(08/29/08 09:00 AM)

Google-Verizon Deal Would Avail Google to 68M Hands. Google and Verizon Wireless are reportedly planning a deal that will make Google the official search engine of all Verizon-powered mobile units, reports MediaBuyerPlanner. The deal would expose...

(08/27/08 09:00 PM)

Adobe Releases Photo-Sharing App for Smartphones. Point, click, upload, share: Adobe's new mobile app lets smartphone users transfer photos from handhelds to Photoshop.com. Specialized apps for iPhone empower users to upload photos directly to...

(08/27/08 09:00 PM)

Mexicans to Use Phones to Pay for Meals, Taxi Trips. Major banks in Mexico, including Citigroup Inc. and BBVA, are partnering with mobile operators Telefonica SA and Iusacell to launch a mobile charge service, reports Reuters. Mobile users will soon be...

(08/26/08 09:01 AM)

QuickBooks Online Gives You More Mobile Mojo. MOUNTAIN VIEW, Calif. – Aug. 25, 2008 – Intuit Inc. (Nasdaq: INTU) today announced both iPhone and BlackBerry integration with QuickBooks®Online, the leading Web-based small business accounting software. Now the more than 130,000 small businesses that subscribe to QuickBooks Online have even more freedom to manage their business anywhere, anytime - with or without a computer. [...]
(08/25/08 09:00 PM)

Verizon-Google Mobile Search Deal Nearly Done. Google will become the default search provider on Verizon's mobile devices if a deal being discussed–and about to be concluded–between the two comes to fruition, writes the Wall Street Journal....

(08/22/08 09:01 AM)

Polo Launches Mobile eCommerce Site. Polo Ralph Lauren will soon launch what will become one of the mobile web's first ecommerce sites, writes Reuters (via MediaBuyerPlanner). Polo hopes to stay ahead of a trend that is moving slowly...

(08/22/08 09:01 AM)

Tuned In On the Go. This content from: Duct Tape Marketing Tuned In On the Go Small business owners are a mobile lot. Whether it’s going from job site to job site or opening up the Chinese market, the new tools available for mobile business owners are pretty amazing. The following are a few resources you might want to consider if you find [...]
(08/18/08 09:00 PM)

Mobile Phone Apps Finally Take Off, Thanks to Apple. iPhone apps are taking off. And the companies who program them are benefiting off consumers’ thirst for upgrades. Businessweek wrote about Illusion Labs, which invented the iPhone app version of the game Labyrinth: The first game Illusion Labs developed has become one of the most popular pieces of software for the iPhone. The game is called [...] (08/12/08 09:00 AM)

How to Avoid TMI in Email: When Less Is More. It starts simply. You're setting up fields for your email signup form and instead of grabbing just the basics for information, you start to wander: What if I got all the information I want up front? So then it begins: name, address, home number, work number, mobile number, bag phone number, AOL IM, Yahoo IM, favorite band, favorite station, favorite team. Suddenly, users are looking at a form worthy of governmental consideration. (07/29/08 09:01 AM)

Old School and New School Coupons Come Together. Coupons have been around for a long time. Recently, they have moved firmly into the digital world where a new generation of users are downloading them to computers and mobile devices. In this week’s episode of the Duct Tape Marketing podcast I visited with Steven Gray of MoneyMailer and Brent Dusing of CellFire. MoneyMailer is the [...]
(07/15/08 09:01 PM)

It's The Little Things - Or Why Windows Mobile Contact Search Sucks.

There is a great Bill Gates email from January 2003 titled Windows Usability Systematic degradation flame that is making the rounds on the web. I love a good rant and even though this one is dated, Gates says in great detail what a large number of Windows users have summarized over the years as "shit - why won't my damn computer do <blah>."

I'm a heavy computer user and have some variation of this thought on a daily basis. One of my special talents is finding bugs and breaking things - just ask any of the companies that I've invested in who their most "useful" (where useful is a euphemism for "annoying") alpha tester is. Think of me as helping improve software quality on planet earth.

Now - software quality is a complicated thing to measure. Not all bugs are overt ones. Let me give you an example of a particular pernicious Microsoft one that no one seems to ever prioritize to fix (no - I'm not going to pick on Windows Calculator again, although I could.)

I use a Windows Mobile-based Dash. I expect I'll try the iPhone again on July 11th now that it actually syncs with Exchange, but until then I'm tethered to my Dash. I love the form factor and have trained my muscle memory to deal with having to press multiple keys to do things that I should be able to do with one keystroke - mostly due to design flaws in Windows Mobile. I've used some variant of Windows Mobile for the past eighteen months (I think starting with Windows Mobile 5; I'm currently using Windows Mobile 6.1.) If I were Mr. Windows Mobile UI Designer, I'd change a bunch of things, but it works well for what I need it for, which is primarily email, calendar, tasks, contacts, phone calls, IM, and twitter. And sync. My data needs to transparently sync with my Exchange server without me having to do anything. Oh - and my BlueAnt bluetooth headset. And I'm sure there are a few other things.

Here's the problem - the sort algorithm on contact lookup is terrible. I have a large contact list (5048 as of today). Searching for "Stan Feld" should be immediate since that's how it's listed in the address book. Progressively typing S then T then A then N should bring up "Stan Feld" immediately. Typing "Stan Feld" into the To: field on the email program should be immediate.

Nope. The delay is anywhere from 10 to 30 seconds. At some point I decided to try to figure out the underlying algorithm. My guess is that it's doing a full table scan of first_name + last_name for each letter typed. There doesn't appear to be an index - either fixed or dynamic - and as a result the time for most searches is approximately linear based on the number of letters typed.

Now - if this problem was in Windows Mobile 5 but fixed in an update, I'd let it slide. I've done at least three (I think four) major updates of the software since I've had my Dash. There has been virtually no improvement in this feature.

Whenever someone asks me about my Dash / Windows Mobile, I tell them that I generally like it except for this one thing. I then describe the thing. Occasionally I'll show the thing. And then I feel stupid that I'm still using this phone since I spend so much time looking up contacts or completing names in email fields.

Having written my share of sort algorithms, I expect this is less than 50 lines of code regardless of which language it is written in. It is sophomore in college computer science type stuff, not PhD stuff. Optimizing this to improve performance by 10x - 100x is maybe a day or two of a single programmer's time.

This is not a Microsoft-specific problem. I could have picked on anyone. I've got a long list of Apple issues like this, plenty of Google issues including some remarkably silly ones, and - well - don't get me started on the Yahoo ones. All of the companies I invest in have problems like this. It's just an endemic part of software. And one that users shouldn't have to put up with.

It's also not limited to software. When filling up my car recently, the gas pump clicked off at $75. I'd noticed this happening periodically, but now it was happening every time. Gas is now over $4 / gallon. Each of my cars has a 20+ gallon gas tank. $75 doesn't fill up the tank in any of them (and in at least one it doesn't come close.) There was a point in time when I'm sure someone decided that a way to mitigate credit card fraud at the gas pump was to limit the amount of each transaction to $75. Now all that does is inconvenience a large number of customers with a mysterious cut off point.

If you develop products (especially software) for a living, never forget that people remember the little things.

(06/25/08 09:01 PM)

Your Favorite Web Things. The managing editor of a publication asked me to identify my favorite web tools for small business and I thought that sounded like a tremendous thing to ask you too. Give me your top 5 favorite web sites or tools. Here’s mine at the minute! Google Reader - read all my favorite blogs on my mobile browser Friend Feed [...]
(06/14/08 09:00 AM)

Loving the AT&T wireless @ Sbux.

I'm sitting in a Starbucks in Chicago working on the new AT&T wireless setup here...thanks, in part to the Starbucks Ideas, AT&T partnered with Starbucks (or, was that the other way around?) to offer 2 free hours of wifi per day with a registered sbux card (I'm sure that certain restrictions apply...). I've been a T-mobile customer for the past year, only because they had the relationship with Sbux... I'm going to drop T-mobile as soon as my agreement is up next month, as I now have no use for them whatsoever.

I still remain a hardcore Boingo fan. The $21.95/month for Boingo has saved me hundreds in Wifi fees at hotels, coffee shops, airports and nearly everywhere else that you can use Boingo. It's really a shame that Boingo hasn't been able to get in cahoots with AT&T or T-mobile (at least not where I'm sitting... Boingo is not a roaming provider option).

Actually, this whole post was prompted by the guy sitting next to me that was just checking in to see if the Wifi was working OK. He's a contractor responsible for shutting down and taking out the Tmobile equipment and finalizing the setup on the AT&T stuff. What a dude. Came by, made sure eveyrthing was cool, checked signal strength & everything (the AT&T stuff works better over the past few weeks than the Tmobile stuff ever has... They must be doing something right!)

Thanks Starbucks & AT&T!

(06/11/08 09:00 AM)

How to Make Email Marketing More Mobile-Friendly. Mobile technology continues to develop. The number of consumers with mobile devices capable of retrieving and viewing email continues to increase rapidly. The early adopters of the Blackberry have given way, in numbers at least, to those using what are fast becoming fully functional internet-ready devices. With multiple mobile platforms on the market and mobile phone companies vying for the sale of not only the devices but also the data plans that supply the bandwidth, these "mini-messengers" are in the hands of millions of consumers. Could your email be more mobile friendly? (04/08/08 09:01 AM)

Brands taking advantage of 'twitternecking' behavior.

For those of you on Twitter, you're now all too familiar with the "so and so is now following you on Twitter!" emails. I love these emails. Since I'm late to the game on Twitter, it's especially pleasing when I notice someone is following me on twitter.

This is where it gets interesting. This Sunday, I received an email telling me that someone that I didn't know was following me on Twitter. So, my natural reaction was to check them out and return the favor by beginning to follow them. I know, over time, I'm sure that the reciprocal following will die down, especially among internet celebs with a high profile, as they simply won't want to follow everyone... However, Twitter phenomenon seems to be a lot like rubbernecking (you know, in traffic, it doesn't concern you, but you look on anyway). Or, what I'll call, Twitternecking. While rubber necking is "To look about or survey with unsophisticated wonderment or curiosity," Twitternecking is likely "to blindly follow another Twitter user for the simple reason that they began following you.

Brands reaching out and banking on the twitternecking effect are smart, at least at this stage. If you avidly follow, say, 2000 people, and 500 of them twitterneck (I have no idea what the reciprocal follow rate is on Twitter...this is just a guess, but I'm following most everyone following me) you now have an audience of 500 people that are tuned in whenever you say something...for now...

So, who is the company in question?

Twitter: http://twitter.com/Rystique
Website: http://www.rystique.com/

Greater minds have already written lots about Twitter for marketing:
What Web Marketers Should Know About Twitter by Jeremiah Owyang

Starter Kit for Grassroots Campaigning: 5 Tactics to Improve Results With Web 2.0, Email & Mobile on MarketingSherpa

(04/04/08 09:00 PM)

Dude, where's my phone?.

As I sat down for my flight from Detroit to Green Bay last Friday night, I knew that instant that I'd left my cell phone on the seat next to me at the gate. It was very late (1045pm) so I figured that no one would have taken the phone, but to my surprise that phone as NOT on the seat as anticipated... So, I did a little more due diligence and found that the phone had slipped below the seats and nearly blended into the carpet below. Whew! Saved the phone (that would have been the 3rd phone (2 blackberries and one treo) that I'd lost in 2 years...not cool)

However, if I'd had this little tool (and for those of you w/out land lines, this would be cool as well), I'd have been able to dial in perpetuity until I heard the phone ringing.

http://www.wheresmycellphone.com/

Of course, if you're web enabled, you could also Skype out to your mobile # and find it that way as well...

(04/04/08 09:00 PM)

Prioritizing Marketers Top Priorities. This morning I got a research brief from Mediapost summarizing the findings from the Marketing Effectiveness Networking Group (MENG) and Anderson Aanlytics study. This study surveyed marketing executives to identify key trends and strategies of effective marketing. The subject line of the email said: "Marketing Execs Say Basics Are Most Important in 2008". By "basics" I thought they meant strategies such as becoming measurement-oriented, shifting ad portfolio, investing in email infrastructure, build operational data warehouse, and improve web site. However the 'basics' by definition from this study were more customer-centric and more concepts and objectives rather than strategies. And unfortunately for most companies, they're not all that 'basic' in achieving success. 60% of marketing executives said the following 'marketing basics' were important: Customer satisfaction Customer retention Segmentation Brand loyalty ROI I have a copy of the study. To be clear, the study asked marketing executives to choose from over 60 concepts or buzzwords (such as the 5 above) which were then categorized. Other categories, in order of votes, included: SEO (by itself) Personalization: concepts include Data mining, CRM, Lead Generation, Personalization, Ecommerce, Competitive Intelligence Green Marketing: Multicultural / Ethic issues. Breakdown of old media Innovative Branding Viral / WOM: concepts include viral, WOM, blogging New Media: concepts include Web 2.0, Mobile, CGM, Long Tail, Social Networking Macro Economics Tech Strategy Outsourcing Social Issues Other Now, as a marketer, if I participated in this study I may have answered the same way. After all, the 'marketing basics' are overarching objectives. What... (01/02/08 09:00 AM)

Future of Online Retailing -- Four Predictions. Forrester and Jupiter report that more than 70% of online shoppers seek out user reviews before making a purchase decision. MarketingSherpa reports that 84% of consumers prefer the opinion of other consumers vs. experts. Hundreds of retailers including WalMart, Best Buy, HP, and the Home Depot have followed Amazon’s lead by allowing their consumers to review products in the online channel. Consumers demand social commerce solutions and retailers are driving measurable results. As consumers are presented with increasing choices, channels, and messages, they will continue to turn to peers to discover, research, and make decisions about products and services. Retailers will need to utilize technology and best practices to provide authentic, relevant, and effective social commerce solutions to retain their customers into the future. 1) SOCIAL CONTENT IS GOING MULTI-CHANNEL The future of reviews and social content is going beyond the product page and into other channels such as mobile phones, kiosks, print collateral, online advertising, and social networks. It is clear that consumers rely on social content to make purchasing decision. They will expect to be able to access to this content regardless of channel in order to inform their purchasing process. The retailers that provide this multi-channel access will develop competitive advantages in their markets to attract and retain consumers. Additionally, more retailers will see the value of integrating social commerce with CRM and other “back-end” channels. Retailers will start to leverage social content as a key input into driving decisions in marketing, sales, advertising, customer support, and... (12/09/07 09:01 PM)

Glide Mobile Lets You Check Out PowerPoint Slide Shows on Your iPhone. While Google (GOOG) is still supposedly fooling with the finishing touches to its Web-based version of PowerPoint, one startup already has it working on a mobile phone. Transmedia out of New York City is finally bringing PowerPoint presentations to the iPhone and other mobile devices with it's Glide Mobile service. One of the sorely missed features of the Apple iPhone is full compatibility with Microsoft Office. Out of the box, you can read Word documents on it, but you can’t edit them. And don’t even think about running a PowerPoint slide show. But starting later today, Transmedia CEO Donald Leka tells me, Glide members will be able to go over to glidemobile.com on their iPhones (or Blackberries or Treos or Nokias) and show people slide shows that they’ve uploaded to Glide. They can even edit them or create new ones from their iPhone (assuming they have a lot of time on their hands). They can also type away on Word documents to their hearts content—a feature that was implemented a few days after the iPhone hit stores. If a small startup in New York City can make Word docs and PowerPoint slides work on the iPhone, why can’t Apple (AAPL) or Microsoft (MSFT)? (09/17/07 09:00 AM)

Disruptors Video: Inkless Printing (Zink). In this week's Disruptors episode, I visit Zink in Waltham, Mass. Zink is a spin-off from Polaroid that has developed an inkless printing technology. The ink is in the paper in the form of special dye crystals that turn different colors when heated. By getting rid of the ink cartridges and associated printer heads, this will allow for the creation of compact, mobile printers that can be embedded into digital cameras, laptops, and even cell phones. Watch the video. Subscribe to The New Disruptors Check out my weekly video series on CNNMoney and iTunes where I discover startups with the potential to overturn existing industries or open up new markets.... (08/23/07 09:00 AM)

Disruptors Cover Story. For the September cover story of Business 2.0, I put together our second annual list of some of the most disruptive startups on the planet. This really brings things full-circle for me. I started out with a Disruptors cover story last year, which led to a conference series, which spawned a Web video show, which (naturally) gave rise to this second magazine cover story. The companies that made it on this year's list are: 1. Blinkx (video search)2. Raydiance (ultra-short pulse lasers)3. Expensr (Web-based Quicken)4. Zipcar (car-sharing done right)5. MFG.com (an eBay for manufacturers)6. Virgin Charter (Expedia for air taxis)7. PatientsLikeMe (patient-to-patient intelligence)8. Bloom Energy (distributed power)9. Vanu (software-defined 10. Zink (inkless, mobile printing) And for good measure, I threw in five more: —A123Systems (hybrid-car batteries)—Renewable Energy Group (biodiesel)—Desktop Factory (3-D printing for the masses)—Cree (LED powerhouse)—One Laptop Per Child (the greenest, and cheapest, laptop on the planet)... (08/22/07 09:00 AM)

Links for 2007-08-02 [del.icio.us].

Google Pushes Tailored Phones To Win Lucrative Ad Market - WSJ.com
Google Mobile is trying to spread on incumbent wireless networksat teh same time Google is thinking about bidding for tomorrow's 4G spectrum.

(08/03/07 09:01 PM)

Google Should Take the Spectrum and Run. The Big Bang Originally uploaded by CrispyMo Yesterday, the FCC decided to abide by two very important open principles in the upcoming auctions for broadband wireless spectrum in the 700 MHz range. The rules will require that any auction winner build a wireless network that does not discriminate by device or application. In that sense, such a broadband wireless network would be more like the wired Internet than today's closed mobile networks. That's good news for any company or startup who may want to develop hardware or software for any such future network. They won't need the approval of the network operator to do so, just like they can build any Website or Web device today and be fairly sure that it will work for anyone with an Internet connection. Such open rules are good for competition and innovation. There is one caveat: these open-access rules will go into effect only if the FCC receives a minimum bid of $4.6 billion for use of the spectrum. It's a put-up or shut-up condition that the FCC is giving to the tech industry, and Google in particular.Even though Google didn't get all the rules it had asked for (such as requirements that any auction winner resell capacity to other companies on a wholesale basis and allow for open access points into their network), it should bid on the spectrum and put its ideas into action. If it wins the auction, there would be nothing stopping it from wholesaling the spectrum to other... (08/01/07 09:01 PM)

AT&T Launches Mobile Video Sharing Service For its (Non-iPhone) 3G Network. From the folks who brought you the Picturephone, ATT now lets some customers (those with 3G phones in one of 160 select markets) stream live video over their mobile phones. Want to show your friend in LA how funny your dog looks in sunglasses? Turn on the video cam. Startups like Kyte.tv already allow you to shoot and broadcast videos from your phone, but ATT now let's you do it live, while you are still talking on the phone. I admit that is pretty cool. But is it worth an extra $5 to $10 a month? We'll soon find out. ATT needs to give people a reason to upgrade to their 3G network, and they hope this is it. Today, a cell phone without a digital camera seems crippled. Video is the next logical step, especially as wireless networks become faster. The problem is that it doesn't work with the iPhone because that is not a 3G phone (and the iPhone only takes pictures, not videos). So all those folks who just shelled out $500, if you want this feature you will have to buy another ATT phone (or wait for the 3G iPhone to come out and pay another $500 for that). I'm scheduled to discuss this on CNBC tonight around 7:30 PM ET.... (07/23/07 09:01 PM)

Apple Takes Its Bite of iPhone Mobile Service Fees. iPod Originally uploaded by stublog In the competition to carry the iPhone in Europe, it looks like Vodafone (VOD) is balking at Apple's demands; The Guardian reports:Apple is understood to be demanding that its European mobile phone partners hand over a significant proportion of revenues generated by the iPhone and restrict the content that users can access.The portion of network revenues demanded by Apple is believed to have been behind Vodafone's decision not to sign up as the exclusive partner for the iPhone in the UK. ... The iPhone is expected to launch in November in the UK through O2, in France with Orange and in Germany with T-Mobile.So not only does Apple (AAPL) keep all the revenues from the $500 iPhones, but it gets a cut of the monthly service fees as well. I guess even (most) hard-nosed telecom execs have a hard time saying No to Steve Jobs. But if this report is true, good for Vodafone CEO Arun Sarin for sticking to his guns. Update: Another tidbit about the economics of the relationship between Apple and the mobile carriers. Citigroup analyst Richard Gardner models iPhone revenues for Apple to include the entire $500 average selling price plus a $100 bounty from ATT. (This is from a June 28 note of his). Gardner does not model in any cut of the monthly subscription revenues, however. (The $100 bounty would be more like a typical subsidy). So if Apple is also getting part of ATT's monthly fees, not to... (07/06/07 09:00 PM)

Web 2.0 Startups Bypass Restrictions on iPhone. The iPhone is barely a few days old and already some savvy startups are figuring out how to make their applications work on it—without cutting a separate deal with either Apple or ATT. All of the application widgets currently on the iPhone are strictly controlled by Apple (although Steve Jobs recently announced he is going to open up that process). Startups like Transmedia and Jajah, however, have found another way to get their Web-based applications on the coveted iPhone. What's the back door they are taking advantage? The Safari browser that comes with every iPhone. Transmedia's Glide Mobile service—which lets you upload to the Web music, photos, videos, Word docs and Excel spreadsheets and then access them from many smart phones—now works on the iPhone as well. That means using Glide, you can edit documents and spreadsheets you had previously uploaded to it. One of the drawbacks of the iPhone right now is that it only allows you to read such documents, not edit them, because Microsoft has not yet developed a version of Office for the iPhone. With Glide, you can also stream music or videos from your personal Glide jukebox on the Web without taking up memory on the device. Transmedia CEO Donald Leka says that he and his engineers bought a few iPhones when they went on sale over the weekend, trained his service to recognize requests coming from iPhones, and tested it to make sure Glide works on them. (Since the iPhone does not support Flash,... (07/02/07 09:01 PM)

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