Marketing Articles About Mistakes Search Results

1. How Not to Build Your Personal Brand: Top 9 Personal-Branding Mistakes. The author sees a lot of personal-branding disasters?efforts that diminish brand value rather than increase it. Here are the nine personal-branding mistakes I saw continually repeated in 2009. Avoid them so you can build a powerful and compelling brand that increases your brand equity. (03/09/10 09:00 PM)

2. Information Marketing: The Mistakes I Made Creating My First Info-Product. My first information product was an ebook called "Got Ideas? Unleash Your Creativity and Make More Money." Bet you didn't know that, did you? That's because it was a complete flop. Y... (03/09/10 09:01 AM)

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5. Five Marketing Mistakes You Can Avoid by Using Cross-Channel Attribution. Cross-channel attribution is about assigning credit for marketing results to where credit is due. Most marketers and agencies either attribute all credit to the last touch point or have no way of attributing the credit in a meaningful manner. Here are the five common mistakes they make?and can avoid, by ... (03/02/10 09:00 AM)

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7. True Stories: A Cautionary Tale of Rebranding Gone Astray. Most of the branding articles that you read are happy, glowing tales of how an agency rebranded a client and turned that client into a superstar brand with double-digit growth. Well, this is not one of those stories. We often learn more from our mistakes than from our successes. (12/22/09 09:00 PM)

8. Don't Make These Value-Proposition Mistakes. You think your value proposition is as strong as it needs to be because you are making sales, right? But you may be selling in spite of, not because of, your value proposition. (12/01/09 09:00 PM)

9. Common Writing Mistakes Realtors? Make. "...genuine fur floors..." "Needs some updates to it's electricity" "Their is fruit trees in the backyard." If you recognize any of these errors, chances are you've been peru... (10/03/09 09:00 AM)

10. Tips on 6 biggest mistakes to avoid in B2B content marketing. Each month ClickDocuments asks industry experts a specific question on content marketing. This months question is, “What’s the biggest mistake to avoid in b2b content marketing." I'm in good company again this month with Patsi Krakoff, Maria Pergolino, Ardath Albee,... (07/20/09 09:00 PM)

11. Outlines - Hooray!.

    One of my jobs today is to prepare an outline for recompete #3. I've written about the importance of outlines in the past, and to my way of thinking, an outline is the very best tool you can have have for preparing a proposal. Beginners often skip the outlining stage, thinking that they can just dig in and start writing. Or that their proposal is too small to merit an outline. Big mistake. Because what happens when you work without an outline is that you end up with a mish-mosh of written material that is disorganized, doesn't flow, and may not be responsive to the requirements of your RFP/RFA.

    An outline is your friend. And the time you take to properly prepare it will pay off down the road. Here are some things to consider when preparing your outline:

    • Your RFP/RFA is your guide. Sometimes it will tell you exactly how your proposal should be organized, at least with respect to major headings. You may also be able to ferret out your first level of sub-headings from Section L (instructions), Section M (evaluation criteria) and/or Section C (statement of work).
    
    
    
    • Don't use too many levels. The more levels you have, the more difficult it will be for you/your team and for reviewers to follow your proposal. Personally, I like three levels:

    I. Major Heading

    A. First Sub-Heading

    (1) Sub-sub Heading

    Of course, some RFPs/RFAs will dictate the specific structure of your proposal. In such cases, you need to follow those instructions. 

    • Don't think of your outline as being carved in stone. Outlining is really an evolving process. I often change my outlines several times over the course of a proposal because I find -- after things have been written -- that they just don't fit where I thought they would.

    I've heard people say that they don't really know how to prepare an outline. That's not surprising because it's often not as easy as it sounds. It can be a frustrating exercise and can take time to get it right. But in the end, you'll be glad you spent the time.

    The Purdue OWL (Online Writing Lab) has a useful section on developing outlines. Check it out  here.

    (04/24/08 09:01 AM)

12. Prioritize Like a P&L. Today I was having lunch with a friend who is VP of Marketing for a local startup. Small budget, lots to do...how to prioritize? In my experience, when you're trying to grow revenue as fast as possible with little time, money and resources, it's important to think about the after-launch resources a program will take. Think about any program or initiative as an ongoing P&L. The best projects will have sustaining value, like a business that has sustaining profits. In fact, you should first think about the projects that have a clear and direct impact on revenue or cost savings. Can you answer the question: "This program/initiative will have an impact on our bottom line because..." The biggest mistake in selecting programs is the costs of sustainment. Usually things get set in motion that take human capital as part of the processes. The ideal projects are those that are set in motion, sustian and/or grow in impact over time and require little resources to sustain. Many projects I've launched that risked failure and often got orphaned are those that required ongoing program management time and processes. If it was part of an existing process it was easier to absorb. Creating new processes, owners, measures, reporting, etc. and sustaining all of this is an investment – COGS and Opex in a P&L. Sometimes it's worth it...but most of the time we underestimate the cost of sustainment. So, look for the projects that can 'blossom' on their own. For example, customer created... (10/19/07 09:00 PM)

13. 10 Mistakes Managers Make During Job Interviews. http://hotjobs.yahoo.com/jobseeker/tools/ept/careerArticlesPost.html?post=138 (06/26/07 09:01 AM)

14. Product loyalty: consumers mistake familiarity with superiority. http://arstechnica.com/news.ars/post/20070605-product-loyalty-consumers-mistake-familiarity-with-superiority.html (06/07/07 09:01 AM)

15. Career Tiip #14: Show and Know Metrics. Once I was in a meeting at Dell, and someone said the company could stop on a dime. A colleague retorted, We’d stop because of a dime!” As funny as that is, this kind of agility is only possible in a metrics-oriented culture. Friends who have left Dell for new companies are amazed at how metrics-deficient their culture is. They are shocked how employees don’t understand the basics of a PL, and so they work to add KPIs into the business that feed the PL. As a result, these new employees are MVPs to executives because they speak their language. A little over a year ago I visited my undergrad college, Cal Poly San Luis Obispo and met with the Dean of Business Marketing. I told him marketing graduates need to be more analytically-capable and trained than they were when I went to school. He agreed, and in fact they were in the midst of planning restructuring of the curriculum to focus on analytics. Demonstrating focus and proficiency in measurement will help your career. By showing a command of measuring your activities, you will appear in much better control of your area…and thus be given more responsibility. Executives will have more confidence in employees who can manage and measure, and are comforted by employees who can speak and present in their language. However, don’t make the mistake of getting stuck on the guard-rail of internal measurement. Balance your perspective with customer feedback, customer measures, and creative thinking. Make some principle-based... (01/23/07 09:01 PM)

16. Career Tip #9: Feed Others. This is a tip if you are a manager...it’s both a career tip and a management lesson. I learned a painful lessons early in my management career. It is foolish to try to control too much. First, I discovered I didn't have all the right answers (amazing!). But more importantly, the company couldn’t get as much done, my employees didn’t learn, and they became unmotivated when I micro-managed or took over from where they left off. Early in my career I had a web developer working for me who sent me a page he designed. Rather than making suggestions and letting him complete the project, I got into the code, made the changes myself and showed him the final product the way I wanted. I could see the frustration on his face, and a couple months later, he resigned. Perhaps every manager needs a jolting mistake like this to change behavior. It only needs to happen once. A leader needs to seed and cultivate great people who will make their vision of producing something they own. I soon realized that there’s an entrepreneur in EVERYONE and a leader’s job is to create a structure so they can exercise that entrepreneurial spirit. By the time I got to Dell I had learned this lesson, and as I built a team I got better and better at feeding others. I might feed them ideas, advice, tips, perspective, introductions, or whatever to help them accomplish. I put a goal out there and see... (01/16/07 09:00 AM)

17. Career Tip #5: Take Initiative Outside Your Triangle. If there’s one piece of advice I’d give anyone in any job who wants to be considered a ‘rockstar’ it is to take initiative. Be entrepreneurial. See opportunities to improve before you’re told to improve them. Look for new opportunities. Think outside your responsibilities. Mistakes are easily forgiven when you have an employee that is going to be ‘making plays’. Think about the expectations of your role and responsibilities as a triangle. Now, if you put a circle inside the triangle, representing what you accomplish, then there are some unfilled spots, and your performance is below expectations: If you fill the triangle you are meeting expectations, and are a “good” employee: But if you take that circle of accomplishments outside the triangle, outside what’s expected, outside your responsibilities, you are exceeding expectations. You become a rockstar, potentially an A player, and someone who will be considered to take on more responsibility: So what should you take on? Think about it this way: “do your boss’s job”. Consider taking initiatives in areas your boss has focus. Make sure these initiatives that will clearly make an impact, are measurable, are visible and helpful to others as well (they should if your boss is focused on the right things). In other words, if you go outside the boundaries of your responsibilities, choose to work on things that matter most to your company: your boss, your customers, and impact to the PL.... (01/13/07 09:00 PM)

18. [Entrepreneur] What Not To Do. http://www.entrepreneur.com/article/print/0,2361,312661,00.html A seasoned entrepreneur reveals the 17 most common mistakes startups make and how to avoid them--plus, the 5 things you must do to ensure success.... (12/12/06 08:04 AM)

19. Do Some Web Hosts Specialize in E-Commerce?. Almost any Web host will tell you that it's able to handle e-commerce. Take these claims with a grain of salt: E-commerce is a special application, and mistakes or problems can upset your customers an ...
    
    (08/27/06 09:02 PM)

20. Avoiding the More Common Mistakes in QuarkXPress. Figuring out how to use QuarkXPress takes time. Learning how to use it right takes even longer! Here are some of the more common mistakes that people make when they start dabbling in desktop publishi ...
    
    (08/25/06 09:02 AM)

21. The top five mistakes entrepreneurs make when they market. A riff I did at WorkHappy.net.... (08/19/06 09:00 PM)

22. Seth said it, were you listening?. It bears repeating:
    
    "If you're busy marketing like you've got my attention, you've already made a huge mistake." --Seth Godin
    
    Need some proactive material on what to do about it? Here: Unconverted Leads: What Do You Do With Them? By Sean D'Souza.
    
    

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    BTW: I feel compelled to share: I clicked on an untargeted banner ad yesterday. Don't know if I ever have before. Maybe I did when the web was young and I was curious. It was an ad for the new DVD set for Brisco County Jr. And that's going on my xmas list, no sale today. Now how many banners have I needed to ignore over the years just to find this one? (08/08/06 09:02 AM)