Articles About Leads Search Results

1. 5 List Marketing Strategies To Consistently Build Your Leads And Profits . I'm sure you've all heard it before, "The money is in the list!" Well this is very true. When you build an opt-in list, you are building a list of clients that you can consistently market to. ... (03/11/10 09:01 AM)

2. Facebook, Google Lead Third-party Logins. During the second half of 2009, internet users signing into web sites using third-party logins preferred Facebook and Google by wide margins, according to user management platform provider... (03/11/10 09:00 AM)

3. Daughter Inspires Homemade Soap Business. 18wlfi.com: When Lafayette mom, Jenny Reynolds’ young daughter developed eczema, she had no idea it would lead to a new business idea. “We did the steroid creams for a while but we wanted to something more natural,” Reynolds said. After trying a bar of natural soap, she and her husband were hooked. They decided to make the soap [...] (03/11/10 09:00 AM)

4. Smart Windows: Good for Seeing Through, Generating Electricity Too.

   

   Photovoltaic solar power may be the bees knees in green power cleverness, but you still have to work out how to mount the panels on your building. That's going to be much easier now a Dutch company has combined them with windows.

   PV panels aren't exactly the most attractive of household additions, in their typical "we just bolted these suckers onto your shingles" installation (though they are much more visually attractive than the solar heating units the come with the ugly cylindrical water tanks on the top.) There are fresh re-inventions that are tackling this problem, like the neat PV solar roof tiles, but they're not universally suitable.

   Whereas every home has windows. And this fact has led Dutch company Peer+ to create Smart Energy Glass panels that generate current from the sun while also acting as like those old-fashioned devices that lets you see right through a wall. But that's not all. Similar to the other up-and-coming LCD glass treatments that let you blank a window at the flick of a switch (removing the need for curtains, blinds or shutters,) these smart windows also have selectable darkness. Darkest is the highest privacy mode, and thanks to a trick of the optics concerned, also leads to the most efficient power generation from solar input. And you can even choose between a range of shades for the glass and also incorporate logos or text into the panels, which will appeal to countless businesses.

   But before you think I'm leaping at this invention over-enthusiastically, let me explain why it's important. The reason is a simple one: Style. Sure, you may lose some of the potential efficiency of this solar PV generation tech compared to specialist dedicated panels that are carefully aligned at the right angle to the average solar incidence direction for your home. But these things look good. And if green tech is to achieve serious adoption by the public (and architects too,) then design really has to play into things at some point. This solution, much like those solar tiles, is a neat way of leveraging this.

   [Via Springwise.com]

   
   

   
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5. Power to Change. Real Power Doesn’t Change Us Against Our Will. It Leads Us to Decide to Change Ourselves. The power that moves us to discover our true selves is the same power that averts our minds from the t... (03/10/10 09:00 AM)

6. What Would You Ask Nature? Submit to the Biomimicry Institute/Designers Accord Challenge!.

   

   Thanks to a smart TED talk by biologist Janine Beynus that made the rounds a few years ago, books like Biomimicry: Innovation Inspired by Nature, and new online resources like AskNature.org, more and more designers are realizing a simple truth when trying to find responsible, ecological solutions: If we're trying to do it, chances are, nature already did it better.

   Biomimicry is quickly becoming a cornerstone of sustainable design (read our story on biomimicry from 2008), but for designers who want to incorporate biomimicry into their work, many don't know where to start. Some famous biomimetic solutions have gotten passed around the mainstream press--including examples like self-cleaning surfaces modeled on lotus flowers, or the sticky repositionable tape inspired by gecko feet--but biomimicry isn't as easy as using nature as a crib sheet. "One of the big realizations that designers have when they play with biomimicry is that it's not a tool, it's a mindset shift," says Dayna Baumeister, who co-founded the Biomimicry Guild with Benyus in 1998. "Because of that--because of the fundamentally different way of thinking--it's hard."

   Biomimicry expert Janine Benyus' 2005 TED talk

   Even for biologists, it requires a shift in thinking, says Baumeister, from learning about nature to learning from nature, including how each of those processes fit within a larger ecosystem. In a way, it's examining nature's solutions for survival, but through a design lens, says Chris Allen, project manager for AskNature.org. "You can look at brilliant engineering and strategies for living over thousands of years."

   A COMPETITIVE ADVANTAGEThe Biomimicry Guild has worked alongside companies to help them achieve that shift in thinking, from a longstanging relationship with flooring and finishes company Interface, to a team currently on-site at an architectural project in India, where they're creating buildings that not only are made from natural materials, they actually behave like natural organisms. Currently there's a great deal of excitement bridging algorithms found in nature and information technology or "generative design," where we're able to extrapolate data from the way that nature goes through its iterative design process in evolution.

   A rainforest strategy in need of a real-life application: The bill of toco toucan acts as a heat exchanger to regulate body temperature by adjusting blood flow

   And, using biomimetic principles, we've also been able to learn more about our own species: The Biomimicry Guild is starting conversations with global companies that manufacturer things like cosmetics--in which case their own in-house scientiststs have been studying hair and skin for decades.

   Because biomimicry experts believe that designers play an integral role in making sustainable, nature-inspired decisions in a project, they believe that's where their influence is best appropriated. A biologist working in biomimetic design is known as a Biologist at the Design Table, or, in a biomimetic-appropriate acronym: a BaDT. There are currently very few BaDTs--only about 75 worldwide--since they have to undergo extensive training. But eventually, the goal is to have a BaDT in every design firm who can help guide the designers towards smarter, more nature-influenced solutions--and that's where we come in.

   A lightweight chair design inspired by spiderwebs, by Linda Dong as part of the Student Design Sketch Challenge

   A REAL-WORLD BIOMIMICRY CHARRETTETo start a larger conversation between biologists, designers and businesses, we thought we could help by seating at least three BaDTs at three design tables of Designers Accord adopters across North America. We've tapped teams from three firms: Smart Design, New York; IDEO, Chicago and Boston; and Taller de Operaciones Ambientales, Mexico City. Each team will be paired with a Biomimicry Guild BaDT who will lead them through a two-day biomimicry design workshop as they work to solve a business problem, documenting their processes and reporting back to us in a little over a month with their bio-inspired solutions and how they got there.

   Now all we need to complete the puzzle is your company's challenge! Do you have a real-life design problem that you just haven't been able to crack? Do you have a system, material, structure, process in your business that's seriously in need of innovation? Explain your problem as clearly as possible in the form below, including what limitations have prevented you from being able to achieve your goals in the past. If we think your challenge is a good match for one of the firms, we'll contact you for more information. Your company could be featured on FastCompany.com as "clients" for one of three biomimetic challenges, and receive a solution for your problem--courtesy of nature, of course.

   If you have any questions, feel free to add them in the comments, and be sure to submit your challenge by 11:59pm PST, March 17, 2010. We'll see you back here in a little over a week with an update.

   SUBMIT YOUR DESIGN CHALLENGE

   If you have a design and sustainability story to share, let us know about it! Check out the brand new Designers Accord Web site. And follow us on Twitter @designersaccord to hear what the Designers Accord community is thinking about.

   Browse more Designers Accord Case Studies

   
   

   
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8. Golden Moor Business- Is it For You?. Welcome! Well you are here at this piece because you have decided to learn more about Golden Moor. Prior to enlisting any new company, it is very vital to look at some key factors that lead to succe... (03/08/10 09:01 AM)

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11. The Secret To Getting More Leads. Petroleum, kerosene, liquid hydrogen, Cryogenic propellant? Do you need to be a rocket scientist to succeed in an internet or home business? Nope, but it is necessary that you have a reliabl... (03/06/10 09:01 AM)

12. Marketing Manager Turned Jeweler. Laura Heiden was working as a marketing manager when she stumbled upon jewelry as a creative outlet, reports Postbulletin.com. Last year, the 33-year-old’s infatuation with jewelry lead her to Revere Academy of Jewelry Arts in San Francisco, where she enrolled in two, intensive two-month programs in goldsmithing and stone setting. While in San Francisco, Heiden realized that [...] (03/04/10 09:00 PM)

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17. Tax, Travel Sites Lead Category Growth. Tax, travel and career resource sites were the top-growing online site categories during January 2010, according to comScore Media Metrix. One of Two Sure Things in Life Taxes, traditionally linked... (02/23/10 09:00 PM)

18. The 10 Most Common Pitfalls of Brand Licensing. Combining your product with top brands is an incredible way to escalate growth. If you are looking to drive revenue, enter new markets, or reposition your product, brand licensing can lead to dramatic results. As with any new endeavor, however, pitfalls abound. (02/23/10 09:00 PM)

19. 7 Steps to Powerful Online Seminars.

    7 Steps to Powerful Online Seminars
    
    This content from: Duct Tape Marketing

    Share7 Steps to Powerful Online SeminarsThis content from: Duct Tape Marketing For many businesses, particularly service oriented businesses, getting up in front of a group of prospects with the opportunity to demonstrate your knowledge and expertise is one of the best lead conversion opportunities going. Holding workshops and seminars live and in person has long been [...] (02/22/10 09:00 AM)

20. Proof it’s not about the benefits, but your product. Go look at Anne Holland’s Which Test Won. Sorry to bypass the quiz screen, but my post’s title already gives away the answer. “Version A, with its main visual of the printer itself, enticed 37.2% more visitors to complete the online call-back form, thus generating more sales leads for the industrial printers.” While an awareness of the [...] (02/17/10 09:01 PM)

21. A 10-Question Lead-Generation Checkup Checklist for Your Website. Is your website a lead-generation machine? Your website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline. Find out your website's lead-generation potential by giving it a lead-generation checkup. (02/16/10 09:01 PM)

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23. Online Lead Generation: How to optimize forms to convert “window shoppers” into leads webinar by Flint McGlaughlin. As I’ve written before, when dealing with the complex sale, most people aren’t coming to your website to buy; they’re coming to your site for information. And people are hesitant about giving up too much info on forms before you've... (02/12/10 09:01 AM)

24. Gizelle Fashion Content vs. Textbroker.com. Every Internet marketer knows they need fresh and unique content to get targeted traffic. This content can be used on article directories, forums, blogs, etc. Today, we will review two of the top lead... (02/09/10 09:01 AM)

25. Lead Generation via Search: Comparing Quantity and Quality . Have you wondered about where you should put your online lead generation budget into search engine optimization or paid search? Check out this new chart by MarketingSherpa, "Comparing the Quantity and Quality of B2B Search-Generated Leads": (click chart to expand)... (02/02/10 09:00 PM)

26. Revamp to Revenue: Five Ways to Turn on the Profits With Your Website. In the current economic climate, more business owners need to evaluate their website and revamp it to turn it into a presales tool, lead-generation machine, or even a revenue-producing cash cow. Can it be done? It just takes a few tweaks to turn on the profits. (02/02/10 09:00 PM)

27. Lead nurturing thoughts to share. Lead nurturing supports the conversation of the buying cycle. Focus on viable leads first, not your whole database. If your sales team is following up on nurtured leads, give them relevant/related talking points to use. The first impression matters. So... (01/31/10 09:00 PM)

28. LinkedIn for lead generation - Are You the Missing Link?. It takes time and commitment, but LinkedIn has become ideal venue to nurture relationships and generate new leads, especially for sales people involved in a complex sale. On that topic, I wrote an guest article for MarketingProfs, titled "10 Tips... (01/29/10 09:00 AM)

29. Targeting your B2B Lead Generation for better results. Effective lead generation really depends on how much you know about your target audience and how well you use that information to tailor a relevant messages and conversations. I thought this post by Carolyn Goodman for Target Marketing Magazine was... (01/28/10 09:00 PM)

30. Lead Generation tips for Tradeshows Conferences. Tradeshows and events are still being used consistently by B2B marketers for lead generation. With that in mind, Roger Lewis has some useful tips on how to improve your lead management strategy with from tradeshows. Lewis emphasizes how vital lead... (01/27/10 09:00 PM)

31. Lead re-engagement is lead nurturing to rejuvenate old leads. The January sales push well on it's way and most B2B marketers I know are looking an additional ways to generate leads more faster. Do you have a process have a process for handing leads from sales back to marketing... (01/21/10 09:00 AM)

32. How a B2B Company Went From Zero Brand Awareness to 190 Leads With Its First-Ever Direct-Mail Effort. With Q4 looming, along iwth company revenue targets for the year ahead, this company faced the perennial dilemma common to B2B marketers: how to fill the sales funnel with quality leads now to get a jump on sales-cycle activity in January. A classic direct-mail package and a brilliantly simple strategy ... (01/19/10 09:00 PM)

33. Best Books of the Decade for Marketing and Selling Services . Rain Today, a great resource for those who market and sell services, selected their Best Book s of the Decade for marketing and selling professional services. I was humbled to see that they picked my book, Lead Generation for the... (01/08/10 09:00 PM)

34. Lead Generation Check list – Part 8: Lead nurturing for lead development. To help you start the New Year, I’d like to wrap up my Lead Generation Checklist Series with the secret to successful lead generation – and, for that matter, marketing in today’s B2B space: lead nurturing. At it's core, B2B... (01/04/10 09:00 PM)

35. Join Me for the White Paper Success Summit.

    Join Me for the White Paper Success Summit
    
    This content from: Duct Tape Marketing

    Join Me for the White Paper Success SummitThis content from: Duct Tape Marketing I am very excited to be a part of the White Paper Success Summit 2010: This live online event is packed with speaker after speaker focused on showing you the best ways to attract quality leads and grow your business with educational white [...] (01/04/10 09:00 PM)

36. 10 Tips for Using LinkedIn to Generate Leads. You need to rethink the way you use LinkedIn. Without some of us even noticing, it has developed into a useful lead-generation tool for marketers and salespeople who are looking to build relationships with prospects. (12/29/09 09:00 PM)

37. Lead Generation Check list – Part 7: Effective lead management. My checklist for optimizing the lead generation process so far has included six steps: the mindset of not pushing; repairing the rift between sales and marketing; creating the ideal customer profile (and the un-ideal customer profile as well); agreeing upon... (12/18/09 09:00 PM)

38. Snail-mail blows away email for lead-gen. Would you email to a mailing list for lead-gen, or snail-mail it? We marketers of limited means (time and staff, as much as money) love the email tools out there. Fire up SurveyMonkey and/or MailChimp, and bam!–leads and responses. But we should reconsider our actions based on split-testing reported at B2BMarketingSmarts: Email lead generation — perception vs. [...] (12/08/09 09:00 AM)

39. How to improve lead generation with prospecting 2.0 . Cold calling. Feel a shiver move up your spine? Too bad. It’s a shame that you, like many others, choose to dismiss cold calling as a lead generation tool (there’s that shiver again). I’m not saying that its reputation hasn’t... (12/04/09 09:00 PM)

40. Thoughts on how to follow-up on website leads when you use marketing automation. A few months ago, at the MarketingSherpa B2B Marketing summit in Boston, I was asked on how best to follow-up on leads generated via the web by Richard Hill. Richard writes over at the Idea Exchange blog on marketing automation... (11/30/09 09:00 PM)

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42. Two new web services from my inbox. Maybe these are useful to some readers: 1. Trade your contacts with others with the Reach Lead Network ala Jigsaw. Cool feature is that they can resolve ’social media’ contacts (i.e. Twitter followers) into real contact info. 2. If you are looking for new product/brand/company names to trademark, searching out conflicts is a pain. Well, until you’ve [...] (11/23/09 09:01 PM)

43. Lead Generation Tactics Based on Prospect ?Temperature?. When you?re in the trenches of post-click marketing, it?s easy to forget the relationship of what you?re doing to the wider context. This is especially true in lead generation because of the significant number of variables that impact success. (11/19/09 09:01 AM)

44. How Many Segments Do I Need?. Sheena Iyengar is a full professor in the Management Division of the Columbia Business School. I learned of her work in Malcolm Gladwell?s Blink. Iyengar is one of the leading experts on choice, and how choice impacts our decision-making. She is also my new hero. (11/19/09 09:01 AM)

45. The Anatomy of a Conversion Path. A well-designed conversion path does more than guide a user toward the ultimate goal of becoming a customer. It leads you and the user into a richer, better informed relationship. (11/18/09 09:00 PM)

46. How to Design Lead Nurturing Programs that Drive Sales webinar with Ardath Albee on 11/19 . You’ve probably seen a lot of discussions regarding lead nurturing lately. People want to know: How can I create enough content with my organization’s limited resources? How can we develop a nurturing program that actually builds our pipeline? What measurements... (11/13/09 09:00 PM)

47. Vote for the 50 Most Influential People in Lead Management. I heard the Sales Lead Management Association is looking for who you think are the 50 most influential people in lead management. Voting ends on November 13th and you can vote for up to 5 people at once if you... (11/12/09 09:00 PM)

48. Lead Generation Check list – Part 6: A Multi-modal lead generation approach. This is the sixth in an eight-part series I’m calling the ‘Lead Generation Checklist.' I wanted to provide a checklist that helps organizations optimize their lead generation process. My first post was on the mindset we should have – one... (11/11/09 09:00 PM)

49. Steps for creating a true lead nurturing program. Sometimes in an attempt to vamp up lead nurturing efforts, misguided and well-meaning organizations simply start sending out more emails. When email is misused in this manner, companies are really just training prospects to ignore or delete their messages. See... (11/06/09 09:00 PM)

50. A multi-modal approach to lead nurturing . To be successful at lead nurturing marketers can't rely on one specific channel but rather they need to leverage a multi-modal portfolio of channels especially when you have a complex sale. Why? The goal of lead nurturing is to maintain... (11/03/09 09:00 PM)

51. 7 prospecting rules that produce leads webinar. The phone is a powerful and effective lead generation tool and is an important "social media" platform. It is inarguably the human touch of a lead nurturing program. That’s why every opportunity - including cold calling - should be treated... (10/29/09 09:00 AM)

52. Webinar review: Effective Lead Management executive summary. We had a great turn out for our recent B2B Lead Generation RoundtableWebinar “Effective Lead Management: Learn How to Convert Marketing Leads into Sales Pipeline.” In case you missed the live presentation, there are still two ways you can review... (10/28/09 09:00 AM)

53. Lead generation metrics should emphasize opportunities not just leads. I was asked to write a response to this question, "In what ways have metrics evolved with the increase in digital B2B marketing? Suggest one ROI metric that you have found to be very effective." Read ClickInsights: What ROI metric... (10/27/09 09:00 AM)

54. Podcast: Why sellers don’t have the right tools to help buyers buy. A recent lead generation poll showed that converting leads to pipeline revenue (accelerating sales) was the biggest challenge for marketers. What are we doing as sellers that keeps us from closing sales? It’s a tough question, and it’s one that... (10/15/09 09:00 AM)

55. Webinar on Effective Lead Management: How to Convert Marketing Leads into Sales Pipeline. Research shows that about 80% of leads marketers generate end up getting lost, ignored or discarded. So, instead of continually struggling to find new leads for Sales, marketers should begin focusing on developing effective lead management processes for converting more... (10/12/09 09:00 AM)

56. Lead Generation Check list – Part 5: Treat your marketing database as a valued asset. This is the fifth installment in an eight-part series, the ‘Lead Generation Checklist.’ The goal of this series is to provide a checklist that will help organizations optimize their lead generation process. In my first post a few weeks back,... (10/08/09 09:00 PM)

57. Improve your Lead Generation: 8 Takeaways from the B2B Marketing Summit . Last week, I was a speaker at MarketingSherpa's B2B Summit in San Francisco. I had a great time learning and connecting with fellow attendees. For me, the most valuable part of attending was hearing what other marketers are doing to... (09/30/09 09:00 PM)

58. Lead Generation Check list – Part 4: Clear and Universal Lead Definition. This is the fourth installment in an eight-part series I’m calling the ‘Lead Generation Checklist.’ With each post, I’m addressing a step that in my experience helps improve lead generation efforts. For the first post, I focused changing your mindset... (09/29/09 09:00 PM)

59. Cold calling and the Complex Sale: observations you can learn from (thanks to my daughter). I was somewhat shocked to find out that my 14-year-old daughter had searched YouTube recently for any mention of her dear old dad. She stumbled across a video that included a recent mention of my book, Lead Generation for the... (09/25/09 09:00 PM)

60. Lead Generation Poll shows converting leads-to-sales pipeline is biggest frustration. I recently hosted a poll to ask fellow marketers which aspect of the B2B lead generation frustrated them the most. Overall, 34% of the 94 participants replied that converting leads to pipeline revenue is the biggest issue for them. According... (09/16/09 09:00 PM)

61. Podcast: Unconventional strategies to reach more clients. So, you've put a lot of effort into your lead generation process, and you have a great lead in your hand. Now, what can you do to improve your probability of making a profitable sale from it? Michael McLaughlin, addresses... (09/15/09 09:00 AM)

62. Lead Generation Check list – Part 3: Develop and intensify your Ideal Customer Profile . I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that in my experience helps improve lead generation efforts. The first installment discussed changing your mindset to focus on conversations not... (09/14/09 09:00 PM)

63. 7 prospecting rules that produce leads. Need to improve your teleprospecting efforts? Check out my guest post for ZoomInfo, a blog that offers advice on all aspects of sales and marketing. The site features industry news, analysis, and surveys. And, from time to time they let... (09/10/09 09:00 PM)

64. Lead Generation Checklist - Part 2: Sales and Marketing – One Team. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. In the first installment, I discussed tackling... (09/01/09 09:00 PM)

65. 101 actionable tips from leading business bloggers. I was recently asked for some of my best tips on lead generation to include in “101 Tips from 50 Small Business Bloggers.” The blog appeared in Open Forum’s Idea Hub, a virtual ‘trading post’ of ideas and insights from... (08/27/09 09:00 AM)

66. What IS and ISN’T Lead Nurturing . While chatting with a client recently, she told me that she had just met with her third new boss this year to explain the company’s new lead nurturing process. The problem was that her boss felt their current integrated marketing... (08/26/09 09:00 AM)

67. Lead Generation Checklist - Part 1: The Mindset: Conversations, not campaigns. Building an effective lead generation program is kind of like baking a cake. There are certain ingredients that are absolutely necessary. You can tweak the recipe a little here and there adding your own special touches as long as you... (08/24/09 09:00 PM)

68. Take the Poll: Which aspect of the B2B lead generation process frustrates you the most?. Which aspect of the B2B lead generation process frustrates you the most? Getting a volume of names Figuring out which names are valuable Passing leads to sales Converting leads to pipeline revenue Closing the loop on every lead Take the... (08/21/09 09:00 AM)

69. When leads lie, what should you measure?. Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to CIO article by David Tabor, "When Leads Lie." Check both resources out they are well worth a read. Here's a few excerpts from Tabor's article: Why do... (08/17/09 09:00 PM)

70. 8 Tips for generating high quality leads that sales people love. Ask most executives and marketers what sales people need to sell in this economy and they will say, "more leads." So their lead generation focuses on getting MORE leads to their sales team but I've found that sales people really... (08/13/09 09:00 AM)

71. Lessons on Using LinkedIn for Lead Generation. I've heard more B2B marketers citing LinkedIn as a key social network they want to add into their lead generation and marketing strategy. I often get asked questions like "how do you generate leads via LinkedIn (without alienating your network)?... (07/29/09 09:00 PM)

72. Social media's impact on web forms and landing pages. More marketers are embracing social media and inbound marketing practices for lead generation. That's a good thing. I’ve written about how you can leverage social media tools like blogs, twitter, LinkedIn, etc. to drive interested visitors to your website or... (07/24/09 09:00 AM)

73. Webinar on Putting the Human Touch into Lead Generation. There are numerous tactics for generating leads these days — everything from the traditional email or phone call to the explosively popular social media craze. However, the real challenge is not necessarily in generating leads, but more in truly connecting... (07/20/09 09:00 AM)

74. Six steps to help create your universal lead definition . I’m amazed that 90% of the companies I’ve talked with over the last six months lack a clear definition of a sales lead really is – that is their sales and marketing departments don’t agree on a universal lead definition.... (07/09/09 09:00 AM)

75. On Lead Qualification: Turning Web Inquiries into Viable Sales Leads. A common lead generation practice using B2B inbound marketing includes offering whitepapers, demos, trial software, or other content assets in exchange for registration information. The problem is that many marketers immediately turn these form registrations (aka web inquiries) over to... (07/06/09 09:00 PM)

76. Leading a sustainable enterprise . IBM recently released its 2009 report on sustainable enterprises, and the findings were similar to last year's: "Develop new sources of operational, supply chain and customer information to gain new levels of insight for meeting strategic sustainability objectives." Astonishingly, 37%... (07/02/09 09:00 PM)

77. On Lead generation: Insist on lead quality over quantity. Under increased pressure to help drive revenue in this challenging market, many of us are tempted throw as many leads as we can to our sales team. We can tell ourselves that more leads is better because it lowers the... (07/01/09 09:00 PM)

78. Moving Marketing Leads to Sales Pipeline best practices data. A key challenge B2B lead generation is driving leads from the marketing funnel to the sales pipeline. MarketingSherpa just published a chart that shows which best practices are marketers NOT using to effectively manage their marketing-to-sales pipeline process. Check it... (06/23/09 09:00 AM)

79. Inbound lead nurturing presentation. I had a great time with being a professor at the inbound marketing university. Here's my presentation deck on inbound lead nurturing (CV201) via #IMU for those who missed it. #8 IMU: Inbound Lead Nurturing (CV201) View more OpenOffice presentations... (06/22/09 09:00 AM)

80. B2B Lead Generation Blog on list of top 100 blogs. Looking for tips from expert sales people and marketers across the world? Take a look at this list of 100 Blogs to Boost your Sales Skills. The list, generated by The Fixer-Upper Blog, is comprised of sites that will offer... (06/22/09 09:00 AM)

81. 5 tips to build more relevant and engaging lead nurturing emails. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main... (06/19/09 09:00 PM)

82. Lead Nurturing is Walking the Buying Path with Your Customers . A recent study of B-to-B buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! That’s why forming a plan for lead nurturing is... (05/28/09 09:00 AM)

83. Free inbound marketing training program to help you get ahead. If you are a marketing professional looking to gain new skills in this competitive workforce or a marketer between jobs check out the Inbound Marketing University’s marketing retraining program. I’ll lead one of ten webinar classes held during this free,... (05/27/09 09:00 PM)

84. B2B Lead Generation Roundtable Group on LinkedIn. A few weeks ago I wrote a post called 5 steps for using LinkedIn as a lead generation tool and step number five was ‘create your own LinkedIn group and share relevant content.’ Well, last Thursday I launched the B2B... (05/13/09 09:00 AM)

85. Using Kaizen to improve your lead generation results in 90 days or less. B2B companies need a systematic approach to lead generation, yet, I’m constantly surprised to find that most do not have one. Michael Webb, President of Sales Performance Consultants, and I met a few years back when I began writing my... (05/08/09 09:00 PM)

86. Losing Leads and Sales With Bad Search Marketing Decisions . There are so many tools that help marketers with their search marketing but marketers have to know how to use the analytics in order to focus on the right things to generate leads and sales. So often I find that... (04/28/09 09:00 AM)

87. On Lead Nurturing - thinking beyond the send. The challenge today is not in generating leads, but truly connecting with them. That's why lead nurturing matters. This is why I found this post by my friend Ardath Albee titled, "Strategy Beyond the Send" helpful. Ardath's post gives some... (04/22/09 09:00 AM)

88. 5 steps for using LinkedIn as lead generation tool . Like many of you, I’m using LinkedIn to connect with work friends and colleagues. But I’ve been intrigued by how LinkedIn has quietly developed into a useful lead generation tool for marketers and sales people to build relationships with potential... (04/21/09 09:00 PM)

89. Twitter posts. Via http://twitter.com/brianjcarroll 16:14 The challenge today is not in generating leads, but more in truly connecting with them. That's why lead nurturing matters. # Automatically shipped by LoudTwitter (04/18/09 09:00 AM)

90. Project Management Online - Sponsored Link. Ad - Nations Leading Online PMP Course. Get Certified! (04/08/09 09:02 AM)

91. Project Management Online - Sponsored Link. Ad - Nations Leading Online PMP Course. Get Certified! (04/06/09 09:01 AM)

92. Project Management Online - Sponsored Link. Ad - Nations Leading Online PMP Course. Get Certified! (04/05/09 09:01 AM)

93. Project Management Online - Sponsored Link. Ad - Nations Leading Online PMP Course. Get Certified! (04/04/09 09:01 AM)

94. Project Management Online - Sponsored Link. Ad - Nations Leading Online PMP Course. Get Certified! (04/03/09 09:01 AM)

95. Project Management Online - Sponsored Link. Ad - Nations Leading Online PMP Course. Get Certified! (04/02/09 09:01 AM)

96. Sales and marketing alignment: tips for getting it right with lead generation. According to the 2008 Miller Heiman Sales Best Practices Study, only 37% of respondents agreed that their sales and marketing organizations are aligned in what their customers want and need. I discussed this disconnect with Bill Golder in the February... (03/04/09 09:00 PM)

97. 5 Lead Nurturing Time Factors to Fine Tune Your Messages. The lack of a strong lead nurturing discipline can cost your organization substantial unrealized revenue. Without lead nurturing in place to capture and cultivate early-stage leads, your marketing funnel misses out on valuable opportunities. The true value of lead nurturing... (02/25/09 09:00 AM)

98. Lead management software becoming a hot topic. What do you do with leads or inquires once you generate them? This basic question is overlooked by so many and yet it’s the leading cause of failure in what would otherwise be effective lead generation programs. The common-sense answer... (02/25/09 09:00 AM)

99. Optimizing webforms to generate more leads through your website. After a talk on lead management, I spoke with several marketers from a company where one said, “We don’t need to qualify our leads because our web forms do the qualifying for us... then we send them to our sales... (02/25/09 09:00 AM)

100. BtoB 2008 Lead Generation Guide. B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. I highly recommend you check it out. It has a lot of studies, expert columns, market statistics... (02/25/09 09:00 AM)