Marketing Articles About Internet Marketing

Marketing Articles About Internet Marketing Search Results

Results for: internet and marketing

52 items found:

Email Marketing: Potent tool of Internet marketing. Keeping a contact with friends and relatives living overseas has now become so easy because of the online communication tools. Pen friends hardly exist now,as email friends are more prominent. Writing... (09/07/08 09:00 AM)

Search Marketing - is it the Best Type of Internet Marketing Strategy. Search marketing is a type of internet marketing strategy in which you market your website by letting them appear more in the search engine result pages. This idea was first used by Americans in the y... (09/06/08 09:00 AM)

Using Keywords to Improve Search Engine. One of the most important tricks in internet marketing is that keywords are important for search engine ranking. To get high search engine ranking, you need to discover what keywords your visitors u... (09/06/08 09:00 AM)

List Building - On Demand Cash . A common misconception about internet marketing is that most people suppose it will just happen. They believe there is a magic formula that allows them, just because they are on the internet, to someh... (09/06/08 09:00 AM)

The Talent of the Joint Venture!. To many marketers in the "Internet Marketing" niche, setting up a joint venture (a JV) has become identical with recruiting "super affiliates" to promote a product launch. Whil... (09/06/08 09:00 AM)

Lookery is in Boulder Tonight.

The gang from Lookery is in Boulder tonight and having a publisher meetup from 6:30pm to 9:00pm in the TechStars Bunker at 1375 Walnut Street. I've started using Lookery on Feld Thoughts and am starting to collect a different set of analytics about you, oh blog reader.

Lookery is a user-targeting service and advertising network. They provide free analytics to promote to publishers, bringing them attention, organic traffic, sales leads, and partnership opportunities. They are looking for publishers who represent:

as much Facebook app and consumer Internet page volume as possible , preferably attached to big registration databases, and
as many online marketing services execs as possible.

Cool stuff - definitely worth hanging out and having a beer with them if you fit the description or think you might want to partner with them. Sign up on the Facebook page for the event.

(09/04/08 09:00 PM)

Having The Right Online Marketing Companies For You. When a company produces products then it requires market. As we are inhabitating in the internet age so advertisements of these products are done only through online marketing companies. The most imp... (09/03/08 09:00 PM)

Making $1 Million Online is Possible. There are so many Internet marketing strategies that offer you ways to make money online. There?^TMs blog advertising, article submitting, link building, paid surveys, email marketing, banner advertisi... (09/03/08 09:00 PM)

Article Marketing For Serious Profits. Tips on how to significantly make money with Internet Marketing through article marketing strategies and techniques. Article marketing strategies for higher profits and resources. If you are trying t... (09/03/08 09:01 AM)

Discovering The Best Affiliate Business Internet Marketing Program For You. Have you thought about joining an affiliate business internet marketing program? If you answered yes to this question you may be asking yourself another question. How do I choose a high-quality af... (09/02/08 09:01 AM)

So If AdSense Is Dead Then What - Adsense. I've been following this latest fantastic little adventure in internet marketing with a great deal of interest. The Death of AdSense isn't something new. Savvy, big time players (these are NOT mo... (09/02/08 09:01 AM)

Article Marketing -the most successful way of Internet marketing . It is no secret that using articles is one of the best ways to market your business, add credibility to a website and promote products. However, for you to be able to use articles as a marketing tool,... (09/02/08 09:01 AM)

Article marketing secrets. You won't find many article marketing secrets being given away online, because very few people properly understand the power of this internet marketing tool. It is more than simply a way of getting l... (09/02/08 09:01 AM)

Achieve Ultimate Success In The Article Marketing. One of the easiest ways to get traffic to your website is by article marketing. It is not the fastest, but it is easy and cheap. When you are first starting in the internet marketing business, you nee... (09/02/08 09:01 AM)

Direct-to-Consumer PR Reflects Power of Do-It-Yourself. With the rise of search engines, Wi-Fi, and a Do-It-Yourself mindset, today's consumers are more empowered than ever before. They not only believe that they're entitled to information but also have unprecedented access to information on a global scale. An increasing number of consumers turn first to the Internet when they want to make a purchase?even if the product will be bought offline. That's why any PR strategy focused solely on media gatekeepers is missing a large piece of the market. While there's still value in sending your message via traditional media, more and more prospective customers are doing their own research online, bypassing newspaper, magazines, radio, and TV complet (09/02/08 09:01 AM)

Connect with Customers Guerrilla Marketing. Sometimes you have to forgo traditional advertising and sales promotion methods and connect with customers in different ways. Because of the internet, social media and other options, you do not have t... (09/01/08 09:01 PM)

Should You Engage an Article Submission Service to Distribute Your Articles?. Article submission can be a really time consuming process. If you are new to article marketing, you are in for a rude shock. There are many internet marketers singing the praises of article marketing,... (09/01/08 09:01 PM)

Commission Blueprint & Private Banker Girls. Before I go on, let me 1st say, that Commission Blueprint is a good resource. The things they teach, I discovered it very late in my own internet marketing career, 4 years later after tons of trial an... (09/01/08 09:01 PM)

Using article marketing to improve your website. The use of article marketing is still the number one way to get more people to visit your website and one that won't cost a cent! Articles can be used for almost anything on the Internet from social ... (09/01/08 09:01 PM)

A Few Affiliate marketing basics and major points. Ghether you realize it or not, if you've been on the Internet today, you have encount%red aFfiliate marketing. If you have ever ?oeclicked thru” one site to order something from anoTher, the first s... (08/31/08 09:00 AM)

The Best Methods for Writing Internet Copy for Successful Affiliate Marketing. In order to succeed in affiliate marketing, one of the issues that an associate marketer must understand is how to write for an online market. This is due to the reason that, on the net, an online en... (08/31/08 09:00 AM)

How can Article Marketing and Pay-Per-Click Advertising Work Together. Marketing on the Internet allows you some options for promoting your business. Whether you are promoting your own company, or engaged in an affiliate marketing relationship, you have different avenues... (08/31/08 09:00 AM)

Generate traffic to your website by sharing informative articles. . One of the best venues for marketing your product is the internet. If you have a website for your products, it will be easier for customers to find the items they want to purchase. It is convenient be... (08/29/08 09:00 PM)

Mail.ru Penetrates Russia's Online Dating Market. Mail.ru, a major portal in Russia and the country's first billion-dollar internet firm, has purchased a 30 percent stake in online dating site Mamba. Investment group Finam sold Mail.ru the stake for...

(08/29/08 09:00 AM)

India Search Market: 1B Searches on Google Sites. Google Sites commanded the majority of searches conducted in India, a rapidly emerging internet market, but the frequency of searches there lags behind the global average, according to a comScore...

(08/29/08 09:00 AM)

Watch Out For The First Internet Marketing Blunder. Internet Marketing and Affiliate Marketing Marketing Blunders The First Blunder..... ....Not analyzing and assessing your marketing strategies. There is no single 'best' marketing strategy. Numero... (08/28/08 09:00 PM)

Credit Cards Replace Small Biz Loans. BusinessWeek: The 30% interest rate on their small business credit card shocked James and Heather Hills enough to stop using it entirely in April. The couple had turned to credit cards in early 2006 to get their Elgin (Ill.) startup, mhn Internet Marketing and PR, off the ground, after three loan officers told them that they [...]

(08/28/08 09:00 AM)

Payoneer Blazes Trail in Global Payment Market. With increased internet access, improvements to VoIP and technology like Skype, employers are finding it easier to outsource work, or support remote employees, than in previous years. But payment,...

(08/27/08 09:00 PM)

Professional SEO Copywriting Services. Search engine copywriting is one of the fundamental components of internet marketing and placement services. The foremost aim of professional SEO copywriting services is to put the website in the most... (08/22/08 09:01 AM)

The Power of Search Within a Complex Sales Cycle. Now that we know that 85% of B2B customers use the Internet at some point during the buying process, why is it that so many business executives still contend that online marketing "doesn't work" for businesses with enterprise solutions or complex sales cycles? (08/12/08 09:00 AM)

Patents, Commons, and Anti-Commons.

Yippee - the criticism of the software patent stupidity is starting to heat up and some really smart people are making both useful arguments about the issues and interesting proposals about the solution. In addition, there are some general articles starting to appear that explain that while patents (and property rights) have an important role in our society and in encouraging and supporting innovation and entrepreneurship, there are some well understood problems that emerge from patenting small components of complex systems - especially when the vector of innovation is steep (like - for example - with software or the Internet.)

James Surowiecki has a great short article in the New Yorker Magazine titled The Permission Problem. In it, he gives a great example of what Columbia law professor Michael Heller calls the "anti-commons" in his book The Gridlock Economy: How Too Much Ownership Wrecks Markets, Stops Innovation, and Costs Lives.

"In the second decade of the twentieth century, it was almost impossible to build an airplane in the United States. That was the result of a chaotic legal battle among the dozens of companies—including one owned by Orville Wright—that held patents on the various components that made a plane go. No one could manufacture aircraft without fear of being hauled into court. The First World War got the industry started again, because Congress realized that something needed to be done to get planes in the air. It created a “patent pool,” putting all the aircraft patents under the control of a new association and letting manufacturers license them for a fee. Had Congress not stepped in, we might still be flying around in blimps."

The anti-commons is a great reference point for what has happened with software patents. Simply put, if too many people own individual pieces of a valuable asset - especially if those pieces are overlapping and vaguely defined (e.g. software) - you can end up with gridlock instead of innovation. Surowiecki explains:

"When something you own is necessary to the success of a venture, even if its contribution is small, you’ll tend to ask for an amount close to the full value of the venture. And since everyone in your position also thinks he deserves a huge sum, the venture quickly becomes unviable."

So - we have (a) Google Sued For Patent Infringement For Keeping Track Of How Many Ads People Click On. At the same time, we have (b) U.S. Patent Office Rejects All Ninety-Five NeoMedia Patent Claims. For those of you uncertain about my perspective, (a) is bad. (b) is good. Hopefully (b) motivates the folks at Google to fight like hell to invalidate silly patents, rather than take a "let's retrench and patent everything in sight" position.

Finally, I read an article by Timothy Lee on Ars Technica last week titled Patent Office finds voice, calls for software patent sanity. We need smart people to step up, shout from the rooftop about how fubared the software patent system is, and provide real alternatives. I'm optimistic that this is finally starting to happen.

(08/05/08 09:01 PM)

Professional Copywriting for the Internet. Professional copywriting for the internet mainly focuses on internet marketing and searches. Professional copywriting

The WikiGate Scandal: Marketing on Wikipedia Puts You Into the Shredder. Need to find something? Google it. Not good enough? Wikipedia it. Expert facts lie at your fingertips. Sort of. Wikipedia is the engine of choice when it comes to quick information fixes. Google provides lots of information, fast, but Wikipedia takes the burden of site selection off users. It has exploded into an Internet standard [...] (07/28/08 09:01 PM)

Online Research Traps That Can Derail Your Marketing Strategy. It's hard to believe how different it was, just a mere fifteen years ago, to conduct secondary market research. There was no Internet, no Yahoo!, no Google search, no Web-accessible databases to tap. How times have changed. But, not always for the better. (07/22/08 09:01 AM)

Face-to-Face Marketing: When Media Alone Is Not Enough. While most people think of public relations as media relations, there are times when either you can't reach your audience through print, broadcast or the Internet, or you need to supplement your media program. That's when you need to think about face-to-face marketing?placing clients directly in front of targeted audiences through informational events structured around their interests. This strategy works well for consumer markets (think cooking demonstrations in grocery stores, hospital-sponsored health fairs, and hotel-sponsored bridal expos). It also works well for B2B companies like construction companies, law firms, or consultancies?businesses that want to showcase the expertise of t (06/24/08 09:00 AM)

Insight for Ad Agencies - Listen or Go Back to Print.
This is quite possibly the most timely and exciting article I've read as of late (come to think it, this I've been rather busy and this might be the only thing I've read of late...nope, this really is the best).

Joseph Dumont penned a piece for Imedia entitled "Why Agencies are Failing" in it, he lays out several of his own observations that are founded in a report from Forrester (might be worth the $279 price tag if you're seeking some Forrester Research Therapy for your agency) and compiled from his keen insights into the agency world.

This article really hits home as it comes at a time when I'm doing a bit of work with a few agencies that I regard with the utmost respect and I can't help but see some of their challenges echoed in this article. Those are the agencies that are truly students of advertising, marketing, customer behavior and have a genuine purpose in this world. They will succeed because they can learn, they can grow and like energy (you know, never at rest) they are always moving and changing and they're on the right path.

On the other end of the spectrum are agencies who are truly stuck. They're afraid of stepping outside of their comfort zone, afraid to admit that they need help, don't have a mastermind group internally that's challenging their age-old positioning and their clients are suffering as a result by way of crusty old strategies, reheated ideas and basically an ignorance of the end customer that we're all trying to reach. Those agencies will fail a they aren't even on a path - they're standing still.

Here are a few observations that I took from Joseph's article. I really recommend read though it with you highlighter handy - there are some real nuggets in there. If you're an agency, take this to your next staff meeting and discuss it. It's that important. If you like, buy the Forrester report (and tell me if it was worth it!)

1. Damnit, get out there and do the hard work to really understand how your client's consumer has changed their habits, where they hang out and what they want to hear from you. Media kits are for armchair advertisers. You need to get out there, listen, react and move. Oh, and get your client's leadership and front line folks on the same page too. Customers are smart. They see through the disorganization.

2. Watch political marketing. I've said this for years and I'll say it again "the harbingers of the next generation of marketing are working in politics". Watch all 3 candidates and how they leverage the digital space. Also, pay attention to their budgets. They're moving mountains and spending very little (comparatively) online...they reach the masses on TV and the influencers through digital (online) means...it's a great country we live in!

3. Interactive does NOT mean Internet. It means really in-ter-acting... get people involved, acting and interacting and engaging. Most of what's called "interactive" is anything but.

4. User generated content is not the holy grail. User generated genuine interest in a brand that excites consumers and pushes their 'loyalty button' is what we're really seeking. There are many UGC campaigns that are bolt on piles of crap... If UGC is not aligned with your brand and the only respondents are professional contestants, you should rethink things a bit. Just because it's cool doesn't mean it's you (or that an agency should sell it to you)

5. I actually think that we're in pretty good shape - there is BRILLIANT marketing going on out there (just read iMedia, Marketing Sherpa and others to see the kick ass campaigns and strategies that are rocking the marketing world)...but there's always room to do better. Both agencies and internal marketers can't afford to get lazy. The entire profession of marketing is founded on a "faith in the future" perspective! That's why we market - for the future...so hurry up and let's all get there!

(06/09/08 09:00 AM)

Going Viral With Your B2B Marketing: Q&A With David Meerman Scott. Viral marketing has been all the rage in recent years: Companies are intoxicated with the idea of creating the next video that spreads across the Internet and becomes a viral sensation. But for every successful viral effort there are countless attempts that totally miss the mark. Here's where David Meerman Scott comes in. Scott understands why ideas spread in a Web 2.0 world, and he educates his clients on why the "old school" rules of PR and marketing are totally irrelevant in a time of content-sharing on YouTube and Twitter. (05/06/08 09:01 AM)

How to Make Email Marketing More Mobile-Friendly. Mobile technology continues to develop. The number of consumers with mobile devices capable of retrieving and viewing email continues to increase rapidly. The early adopters of the Blackberry have given way, in numbers at least, to those using what are fast becoming fully functional internet-ready devices. With multiple mobile platforms on the market and mobile phone companies vying for the sale of not only the devices but also the data plans that supply the bandwidth, these "mini-messengers" are in the hands of millions of consumers. Could your email be more mobile friendly? (04/08/08 09:01 AM)

TechnoMarketing on Marketing Matters Live! Today.
If you've got a free hour from 9-10 PST today, January 9th, we'll be discussing TechnoMarketing on the AMA Radio show Marketing Matters Live! on WSRadio.

David Kinard is your host and it promises to be a great show! We'll be discussing technology tools in marketing and what's next for marketers. Fun stuff!

The world of marketing as we know it is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel.

When you listen in, you will:

* Increase your knowledge of terminology surrounding the newest technology-centric marketing tools
* Acquire a better understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon
* Begin to identify which technology-centric marketing vehicles will work for your customer base and pair those up with your existing marketing strategy

Who should listen in:

* Sales and Marketing Executives of any size organization
* Marketing directors responsible for digital or integrated marketing strategy
* Anyone involved in customer-facing internet initiatives with their company or clients
* Ad agency media directors looking for a competitive edge for clients

If you'd like 2 days worth of TechnoMarketing, check into the AMA training series: TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today

(04/04/08 09:00 PM)

Purchase the Marketech '08 Marketing Technology Guide!.
$19.99

Marketech 08: Using Emerging Media in Marketing - eBook - $19.99

Today's service industry organizations depend on deeper and more relevant customer connections to drive loyalty, retention, referrals and reactivation within their coveted client base. These companies don't just need technology however, they need a systems perspective on how to integrate the ever changing world of social media, social networking and Web 2.0 into their core business infrastructure to meet their customers in their medium, now and in the future.

Purchase Now to Discover:
2008 Emerging Media Vehicles
How to Use New Media Vehicles to Your Advantage
The Latest Internet & Marketing Technologies that can Impact Your 2008 Marketing Plans
Your copy of the Marketech 08 Guide PDF will show you how to put these technologies to work for you.
This guide includes a service-organization perspective that will help you:
Utilize relevant marketing & customer service technologies that today's leading service organizations employ to connect with their customers. This includes an overview of tools from social networking via Facebook, organic corporate networks and customer community programs to communication vehicles like blogs, online video and podcasting.
Integrate with existing common customer loyalty, retention, referrals and reactivation initiatives.
Identify benefits and risks associated with these techniques and technologies such as lower cost to service and increased referrals vs. loss of central control and the increasing customer control of your brand reputation.
Discover who's doing this already examples and how is it working for them. We'll look at a myriad of case examples with learning's and action items than any organization can apply.
This eBook is available as an Instant Download in Adobe PDF *** Full disclosure: I wrote the e-book as part of a project for the AMA in late 2007 and retained the rights to publish. The response to the guide in my TechnoMarketing sessions and other speaking engagements has been so positive that I've decided to offer the item for sale.
(04/04/08 09:00 PM)

Brands taking advantage of 'twitternecking' behavior.
For those of you on Twitter, you're now all too familiar with the "so and so is now following you on Twitter!" emails. I love these emails. Since I'm late to the game on Twitter, it's especially pleasing when I notice someone is following me on twitter.

This is where it gets interesting. This Sunday, I received an email telling me that someone that I didn't know was following me on Twitter. So, my natural reaction was to check them out and return the favor by beginning to follow them. I know, over time, I'm sure that the reciprocal following will die down, especially among internet celebs with a high profile, as they simply won't want to follow everyone... However, Twitter phenomenon seems to be a lot like rubbernecking (you know, in traffic, it doesn't concern you, but you look on anyway). Or, what I'll call, Twitternecking. While rubber necking is "To look about or survey with unsophisticated wonderment or curiosity," Twitternecking is likely "to blindly follow another Twitter user for the simple reason that they began following you.

Brands reaching out and banking on the twitternecking effect are smart, at least at this stage. If you avidly follow, say, 2000 people, and 500 of them twitterneck (I have no idea what the reciprocal follow rate is on Twitter...this is just a guess, but I'm following most everyone following me) you now have an audience of 500 people that are tuned in whenever you say something...for now...

So, who is the company in question?

Twitter: http://twitter.com/Rystique
Website: http://www.rystique.com/

Greater minds have already written lots about Twitter for marketing:
What Web Marketers Should Know About Twitter by Jeremiah Owyang

Starter Kit for Grassroots Campaigning: 5 Tactics to Improve Results With Web 2.0, Email & Mobile on MarketingSherpa

(04/04/08 09:00 PM)

Marketers and Automobile University.
I remember listening to a Zig Ziglar tape (yes, this was a while ago, college perhaps...~10 years ago) where he brought up the terms "automobile university". I've never forgotten that term and as I'm speaking to more and more diverse groups of marketers who tell me that they 'simply don't have time to read', I'm inclined to recommend that they too enroll in Automobile University.

Motivational speaker Zig Ziglar coined the term "Automobile University" to describe how time spent in traffic can be used to educate yourself on a variety of subjects. Using audiobooks in your car is a great way to learn almost anything from finance to philosophy, literature to languages. In a year, the average driver can learn about as much as a college student attending a year's worth of classes.

What's that, you ask? Well, if you're looking for the how-to, you can certainly read this super-helpful piece in e-how. Although, I think that by stating books on CD or podcasts and books on iPod are the likely the best learning devices for time-starved marketers and that listening to any of these in your car on the way to work, to a client or in the airport/on the plane is the best way to keep up on what's new in marketing.

The next question I get is "what should I be listening to?" Well, here's a few ideas:

1. Why don't more marketing authors release their books as audiobooks? Now, I'm not sure about the market dynamics of this (perhaps it's cost prohibitive?) but when you look for books with "Marketing" in the title in the audiobooks section of iTunes, you find only 39 titles. So, that's one place to start. Now, not every great marketing book has "marketing" in the title, but look at that list of books you should read that you've been sitting on for a while and see if you can't find a few of those in iTunes and download them.

2. There are GREAT marketing podcasts out there. There are over 200 podcasts on iTunes that are some how related to marketing, business or PR. You can only choose a few and still keep up a sane listening schedule. Here are a few good ones:
.....Joseph Jaffe's podcast
.....Duct Tape Marketing with John Jantsch
.....any of the other 200 or so podcasts in iTunes that trip your fancy

3. The AMA Marketing Matters Live radio show and podcasts. Great guests, a great host and solid interviews. Always timely and always helpful. A must listen!

(04/04/08 09:00 PM)

#1 Lesson from 2007: Using a Sense of Urgency in Marketing. If there's one theme that keeps coming back to me from the past year, it's got the be the proper use (and the ease of misuse, if you're not careful) of a sense of urgency about doing business with you and your company. I'm not talking about the cheezy 'limited time offers' that you see over and over on TV (limited my ass...you mean, limited by your budget for spewing out shitty ads...) but genuine urgency created by inflection points in your business which moves the needle on buyer behavior.
Keep in mind here that I'm talking mostly about B2B, which, from my perspective, makes this even more exciting. B2C gets all the urgency in the mass media, and sometimes it's a rare day for most B2B organizations to be able to substantiate a genuine sense of urgency within the base of prospects.

That said, urgency is not for everyone. It's a powerful weapon that's not to be used without forethought and and crisp and clear understanding of not only the immediate implications, but also future consequences of the slippery slope that it can create, as discussed in a concise little bit about urgency in the Marketing Experiments blog.

So, what's this urgency thing all about and how do you create it?

I guess that this will be different for everyone, but frankly, the most successful levers that I've found are timing around pricing and production and availability, quotas and caps. I'm keen to hear more about what you think. Again, I'm talking sustainable things here - not just a 50% off sale or something....

Timing and production to create urgency:

This is the fun one. A great example is an impending price increase. If you've been doing a great deal of lead nurturing with your base of prospects, this is especially useful because the already know and trust you. On the other hand, if you don't have a base of prospects that you're nurturing, then you're just another average dude with a deal. Seriously, there's a lot of you out there...this type of urgency play almost has to come from a position of trust to be truly effective. Sure, you can impose urgency on a facelist list of prospects, but your conversion will suffer.

Proper planning improves urgency results:

Again, you can take this for what it's worth, but like everything I preach about when I talk about thought leadership marketing or 'altruism before capitalism', you can't just wake up one day and say "I need to create a sense of urgency and get more sales." Crap, what's first. Wrong way Charlie. Not going to work. You need to plan this. You need to understand what the next inflection point in your business will be (obsolescence of an old product, price increase across the board, new product design coming out, office move/clearing inventory...something that's almost 'external' to you yet internal at the same time) and work in a sense of urgency into your marketing to coincide with (or, preferably leading up to) the genuine, non "manufactured" inflection point.

Quotas, caps and limited availability:

Take a page from event marketers (if any of you are attending sold out football games as we near playoff time, you understand the acute sense of urgency that surrounds ticket prices and the limited availability in stadium seating) and keep an eye on your quota for items, or your geographical territories that are quickly filling up or the number of 'limited edition' items that you can produce in one quarter. From a services perspective, such as social media speaking or marketing consulting (things which I have some familiarity with) the best creator of urgency is the calendar and the limited number of dates you have available.

This is not the end of the story. There's so much more to this urgency thing (like neuromarketing and buyer behavior) but for now, that's enough.

Action Items:

What ideas do you have for creating urgency? Please share in comments!

(12/31/07 09:00 PM)

Marketech 08: Using Emerging Media in Marketing.
Marketech 08: Using Emerging Media in Marketing - AMA Members-Only Webcast
Today's service industry organizations depend on deeper and more relevant customer connections to drive loyalty, retention, referrals and reactivation within their coveted client base. These companies don't just need technology; however, they need a systems perspective on how to integrate the ever changing world of social media, social networking and Web 2.0 into their core business infrastructure to meet their customers in their medium, now and in the future.

Register now to discover:
2008 Emerging Media Vehicles
How to Use New Media Vehicles to Your Advantage
The Latest Internet & Marketing Technologies that can Impact Your 2008 Marketing Plans

You'll also receive a complimentary copy of the Marketech 08 Guide PDF that shows how to put these technologies to work for you.

This program includes a service-organization perspective that will help you:

Utilize relevant marketing & customer service technologies that today's leading service organizations employ to connect with their customers. This includes an overview of tools from social networking via Facebook, organic corporate networks and customer community programs to communication vehicles like blogs, online video and podcasting.
Integrate with existing common customer loyalty, retention, referrals and reactivation initiatives.
Identify benefits and risks associated with these techniques and technologies such as lower cost to service and increased referrals vs. loss of central control and the increasing customer control of your brand reputation.
Discover who's doing this already (examples) and how is it working for them. We'll look at a myriad of case examples with learning's and action items than any organization can apply.

Date: December 6, 2007

Times: Session 1 - 10am PST/ 11am MST/ 12pm CST/1pm EST or Session 2 - 12pm PST/1pm MST/2pm CST/3pm EST

Host: The American Marketing Association and Dana VanDen Heuvel, a highly recognized expert on blogging, podcasting, RSS and other interactive marketing trends and a frequent guest speaker at many AMA live training programs, including the recent premier Training Series: Technomarketing event.

Register Here for the Marketech 08 Webcast.
(12/05/07 09:01 PM)

Altruism Before Capitalism.
Over past couple of months delivering the AMA TechnoMarkting seminar on social media, web 2.0 and the evolution of marketing and commuincation on the Internet, there's a fun phrase that I've been throwing around and beating up with audiences which I think needs a bit more explanation.

Invariably, when I throw out the "Altruism Before Capitalism" concept, it elicits one of two response types. The first, and most desirable response, is the one where people nod in agreement with the "oh, of course, I see exactly what you're saying" look. The other look is, of course, the look that indicates a complete lack of understanding of the words "altruism" and "capitalism" or a full grasp of the vocabulary but an utter disbelief that the concept can be even close to real.

It is real.

What is Altruism Before Capitalism?

Altruism is defined by Webster as:

1 : unselfish regard for or devotion to the welfare of others 2 : behavior by an animal that is not beneficial to or may be harmful to itself but that benefits others of its species
In short, this is simply an organization putting the needs of its constituents ahead of its own needs. Or, aligning itself with advancing the welfare of others before its own. Capitalism, on the other hand is defined as:
an economic system characterized by private or corporate ownership of capital goods, by investments that are determined by private decision, and by prices, production, and the distribution of goods that are determined mainly by competition in a free market

More coming on this topic...

(10/03/07 09:00 PM)

Upcoming Event | Emerging Marketing Technologies Workshop | May 24-25.
Hi Folks,

There's an upcoming sales & marketing workshop that you or someone you know might be interested it.

What: Emerging Marketing Technologies Workshop
When: May 24-25, 2007
Where: St. Norbert College, Bemis International Conference Center

For more information:
http://www.snc.edu/continuinged/emergingmarketing.html

For companies in Wisconsin, as well as around the nation, marketing and the tools that marketers use to reach their customers have changed dramatically in the past several years. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel.

The Emerging Marketing Technologies workshop is much more than using a few of the newest technology tools to improve your marketing. Attendees will have ample opportunity to apply the specifics of the technologies and trends covered to the realities of their business.

What Will You Learn?

Increase knowledge of terminology surrounding the newest technology-centric marketing tools.

Acquire a full understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon.

Identify which technology-centric marketing vehicles will work for your customer base and pair those up with your existing marketing strategy.

Gain the knowledge to execute a marketing campaign using the tools and techniques outlined in the course.

Who Should Attend?

Sales and marketing executives of any size organization.

Marketing directors responsible for digital or integrated marketing strategy.

Anyone involved in customer-facing internet initiatives with their company or clients.

Ad agency media directors looking for a competitive edge for clients.

Small to medium business owners with marketing accountability.

For more information:
http://www.snc.edu/continuinged/emergingmarketing.html

Please forward this to anyone who you feel might be interested.

(10/03/07 09:00 PM)

Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott . Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm. But fortunately the rules have changed. I just interviewed David Meerman Scott author the new book,... (06/08/07 09:01 AM)

Ten Worst Internet Acquisitions Ever. "As the market for acquiring fledgling Internet companies heats up, it's worth taking a look at all those acquisitions that didn't quite work out. For every Internet acquisition that's successful there seems to be dozens that die on the vine. So what makes for a really bad Internet acquisition? First, it has to be expensive. No one's going to rake a company over the coals over a few blown $50 million acquisitions. That might sound like a lot of money to you and me, but that's a rounding error to Google. Second, for an acquisition to be lousy it has to contribute little or no long term growth to the acquiring company. An acquisition that doesn't fit with a company's long term strategy and that is quickly forgotten -- that's a bad buy. So, here is my highly subjective list of the 10 worst Internet acquisitions of all time..." (12/12/06 08:04 AM)

Want Engagement? Participation? Get Fringy.. Today the Washington Post posted an article on MySpace being so “Last Year”. As said by journalist Yuki Noguchi, Such is the social life of teens on the Internet: Powerful but fickle. Within several months' time, a site can garner tens of millions of users who, just as quickly, might flock to the next place, making it hard for corporate America to make lasting investments in whatever's hot now.There are 122 million profiles on MySpace and 400,000 created each day. I don’t predict its demise overnight, but I’m sure Excite, Alta Vista, Tripod, iVillage, Geocities and other sites of their day had impressive stats in their day. This is the peak of MySpace’s day. Is this article the last click up the roller coaster hill? As goes fashion, music, or anything else that is ‘in’, so does participation and engagement on web sites. Especially for young people…Millenials (or Gen Y) as they’re called. They participate and contribute to what is cool, in, now, absurd, edgy, provocative, and new. After all, online participation is the form of brand exception for high-tech teens. Well, I guess it is for anyone…but to the point, for the young population the context of participation has to be edgy and new. And to create that, you need to get fringy. In order for corporations to participate in a world of participation, user generated content, and citizen marketing, then their corporate imperative is to, shall we say, loosen up the tie! Perhaps let the legal team have... (10/30/06 09:01 AM)

What is the best way to achieve a high conversion rate with my Internet marketing campaign?. The success of an Internet marketing campaign can be measured by a high conversion rate. Depending on your site and your type of business, your conversion rate may be based on convincing readers to be ...
(08/24/06 09:00 PM)

Tips, Tricks, Tools, and Lessons Learned
Get the guidance we wish we had when we were beginners, inspiration for professionals, and time savings for everyone. A membership comes with access to all of our tutorials and workbooks for a single price that is much lower than purchasing them separately. Win more business by becoming a member.