Articles About Funnels Search Results

1. How a B2B Company Went From Zero Brand Awareness to 190 Leads With Its First-Ever Direct-Mail Effort. With Q4 looming, along iwth company revenue targets for the year ahead, this company faced the perennial dilemma common to B2B marketers: how to fill the sales funnel with quality leads now to get a jump on sales-cycle activity in January. A classic direct-mail package and a brilliantly simple strategy ... (01/19/10 09:00 PM)

2. Moving Marketing Leads to Sales Pipeline best practices data. A key challenge B2B lead generation is driving leads from the marketing funnel to the sales pipeline. MarketingSherpa just published a chart that shows which best practices are marketers NOT using to effectively manage their marketing-to-sales pipeline process. Check it... (06/23/09 09:00 AM)

3. Building a Marketing Funnel and More Lead Management Tips. I was recently interviewed for an article on lead management by Chris Koch who works for ITSMA, the Information Technology Services Marketing Association. In the article titled, "Building a Marketing Funnel and Other Lead Management Tips," I give the following... (02/25/09 09:00 AM)

4. The 2008 Top of the Funnel List. Craig Rosenberg recently created a list of the most influential people in B2B Demand Generation, and I’m honored to have been included. Many know Craig through his blog, Funnelholic, or through his company Tippit. Funnelholic is a very insightful and... (02/25/09 09:00 AM)

5. 5 Lead Nurturing Time Factors to Fine Tune Your Messages. The lack of a strong lead nurturing discipline can cost your organization substantial unrealized revenue. Without lead nurturing in place to capture and cultivate early-stage leads, your marketing funnel misses out on valuable opportunities. The true value of lead nurturing... (02/25/09 09:00 AM)