Marketing Articles About Ebay Search Results
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- Learn Word of Mouth Marketing.
Always willing to post a shameless pitch for a good cause... here's an upcoming event that you won't want to miss!
Word of Mouth Marketing Crash Course - Chicago, July 30th
Learn Word of Mouth Marketing Our friend and WOM guru Andy Sernovitz is hosting a small-group word of mouth marketing seminar. Usually he only does private training for companies at a very large price, so this is a rare chance for 50 people to get the best introduction to word of mouth that there is.
We've arranged for a $250 discount for our clients. Use code "welovemarketingsavant" when you register.
This is a very practical, hands-on course. In one intense day, you will:
* Master the five steps of word of mouth marketing
* Construct an action plan that your company can start using the very next day
* Get the same training that big corporations (Microsoft, TiVo, eBay) have received -- for a fraction of what they paid
* Know how to translate word of mouth marketing into real ROI
* Participate in an active, intense day of practical brainstorming (not boring theory)
* Learn from Andy Sernovitz, the guy who literally wrote the book on word of mouth marketingAndy promises you will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.
More information: http://events.gaspedal.com
(07/08/08 09:00 PM)
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- Disruptors Cover Story. For the September cover story of Business 2.0, I put together our second annual list of some of the most disruptive startups on the planet. This really brings things full-circle for me. I started out with a Disruptors cover story last year, which led to a conference series, which spawned a Web video show, which (naturally) gave rise to this second magazine cover story. The companies that made it on this year's list are: 1. Blinkx (video search)2. Raydiance (ultra-short pulse lasers)3. Expensr (Web-based Quicken)4. Zipcar (car-sharing done right)5. MFG.com (an eBay for manufacturers)6. Virgin Charter (Expedia for air taxis)7. PatientsLikeMe (patient-to-patient intelligence)8. Bloom Energy (distributed power)9. Vanu (software-defined 10. Zink (inkless, mobile printing) And for good measure, I threw in five more: —A123Systems (hybrid-car batteries)—Renewable Energy Group (biodiesel)—Desktop Factory (3-D printing for the masses)—Cree (LED powerhouse)—One Laptop Per Child (the greenest, and cheapest, laptop on the planet)...
(08/22/07 09:00 AM)
- Disruptors Video: An eBay for Manufacturers (MFG.com). Remember all of those B2B exchanges that were supposed to change the industrial landscape before they evaporated at the tail end of the last dotcom boom? Well, at least one of them survived—a small company based in Atlanta called MFG.com. Today, it is a thriving Web marketplace for manufacturers and their suppliers. I talk with CEO Mitch Free in this week’s episode of the New Disruptors. MFG.com is a Website where engineers and purchasing managers from places like Apple or Northrop Grumman can put up CAD diagrams of parts they want manufactured and get bids from suppliers all over the world. In the past twelve months, over $2 billion worth of parts have been sourced over MFG.com. But instead of trying to take a cut of each transaction like eBay does, MFG.com charges a subscription fee of about $6,000 a year to each supplier. Free says the company is on track to pull in $25 million in revenues this year and is running at break-even. Amazon founder Jeff Bezos is the largest outside investor (he learned about it from one of the engineers at his spacecraft startup, Blue Origin). Germany’s Samwer brothers—their startup Alando became eBay Germany—also own a stake. Free wants to turn MFG.com into an online platform for the manufacturing industry. Last year, he bought Europe’s SourcingParts (a Salesforce.com for purchasing managers), and launched a manufacturing social network last March called MFGx.com. “We’ve borrowed some of the elements from Craigslist, MySpace, and Wikipedia,” he says. But perhaps the...
(07/26/07 09:00 PM)
- Profitability for Bazaarvoice! (our company). I'm proud to announce that our company, Bazaarvoice, has achieved profitability! See our release below. I wanted to share this with my personal blog audience because part of this achievement is practicing many principles and suggestions I’ve shared over the years here. I've even been called a Cheap Ass Marketer to help achieve this goal….but I take this as a compliment because it's really about hitting the marketing bulls-eye! At the highest level, this achievement underscores the fundamental steps to build a startup that are sometimes forgotten in heady times: Find a need or a problem in a large enough market that needs to be solved Provide product or service of value to customer to solve that problem Keep costs low without sacrificing customer experience Continue to supply value to client (customer satisfaction), at a cost less than price, and profitability will occur I like to all this “A Business! Prior to Bazaarvoice and Dell, I've been through 3 startups in the frothy late 90's in the Bay Area / Silicon Valley. While my first startup was profitable early on (largely due to Apple's help), the other two were built on what I like to call Venture Charity. Here’s how those organizations work… Build something cool that may have value to someone Search for someone willing to pay for that value Keep searching. If still not found, try creating something else until money runs out. 9 times out of 10 -- notwithstanding the rare ebay/google -- money runs out We're...
(05/01/07 09:01 PM)
