Articles About Direct Mail Search Results

1. Should You Buy A Business Mailing List?. Direct mailing remains the best way to contact the decision makers at most businesses. It gives you the opportunity to expose them to the benefits of your products and services. That's why many peop... (09/03/08 09:00 PM)

2. Full Color Prints - The Right Materials for Your Direct Mailing Venture. Advertising are easier to accomplish these days with the advent of full color prints. The materials can be produced using the high tech digital method of printing or the conventional offset type. But ... (09/02/08 09:01 AM)

3. Mature Media Never Looked Better. With the rush to capitalize on the new media hype, don’t forget your older, wiser, more mature options. Targeted direct mail, with a telephone follow-up and a useful, information rich, call to action is more effective now than ever. The competition in the mailbox is pretty slim these days, so creating smart campaigns that take advantage of [...]
   (06/08/08 09:00 AM)

4. Five Inexpensive Direct Mail Tools to Generate Sales Leads Fast. Isn't direct mail pricey? It can be. But don't think that you have to create big, flashy mailers. In fact, when your goal is to generate sales leads, simpler, cheaper formats often work better. Here are five basic direct mail tools that you can use to generate sales leads quickly and inexpensively. (06/03/08 09:00 AM)

5. Direct mail for the complex sale that really works. With the proliferation of e-mail and its resulting abuses, direct mail has become almost a novel approach by comparison. Because it performs so well in other arenas, many marketing practitioners believe that direct mail will do the same for their... (02/28/07 09:00 AM)

6. The Merits of Cheap Ass Marketing. My esteemed colleagues at Bazaarvoice found a fun little site that allows you to make up your own Google search interpretation. It's called GooogIe search, and here's what they came up with as a search phrase for me and their corrected interpretation of that search: Isn't that nice? :-) Actually, internally I am known as the world's cheapest marketer, and I don't reject that title. Read my Marketing Bullseye series on the right -- the whole idea of bullseye markeitng is how to spend the least amount of money for the highest impact combining creativity with measurement rigor. Typically marketing as a practice is thought of with big budgets towards advertising, direct mail, TV, etc. When I think of great marketing I first think of great products, great service, positive culture, good press, and amplifying the resulting word of mouth. If you have all that, then you can think about downstream marketing because it will be 4X more effective! To date, Bazaarvoice has done no advertising, except for tradeshow exhibiting and sponsorships (and we didn't start exhibiting until word of mouth and press required us to have a place people can find us). I'm usually the first to cut my marketing budget (but I've got to stop that at some point!). Alternatively, I'll invest in consultants and contractors to help make our products better. Being a markeitng cheap ass (in the most positive sense) is good if it forces you to make your company and products better because you can't... (01/06/07 09:00 PM)

7. Three Tips For Adding New Marketing Tactics. A business is a system of processes, policies and the people operating them. Therefore, marketing is also made up of processes -- from how strategic and creative decisions are made to how tactics are executed. You have to choose when to optimize your existing processes and when to add NEW processes. In general, I'm a fan of turning up gold under your own rocks...there's a lot of optimization room in the fundamentals. However, when I think of launching new processes (tactics), I keep these principles in mind: 1) Find Synergy It's best to add a marketing process that compliments another process. This might seem like optimization, but the tactic can stand on its own. It's just more powerful when associated with something else. For example, when you add direct mail to an outbound sales campaign. Or create landing pages for search engine optimization, which can also be used for advertising campaigns. 2) Look for Parallels Most marketing, especially from B2B businesses, is me-too marketing. One company looks a lot like another, especially web sites. To make a new marketing process worthwhile, find outside inspiration. Find a business or industry with a similar marketing problem to yours. This is not marketing related, but think of how Henry Ford revolutionized automobile factory with division of labor, inspired by the division of labor in a meat cutting plant. 3) Test the unique and unproven When I did A/B split tests, we made a point to test the outrageous, the outer boundaries, things that... (07/29/06 02:28 PM)

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