Articles About Direct Mail Search Results

1. Email-Marketing Tips for a Down Economy. It's an open secret that email marketing is the highest ROI tool at a marketer's disposal. It's more cost-effective than direct-mail, paid search and a wide array of other tactics. So it's no surprise... (03/10/10 09:00 AM)

2. Landing Pages: What Direct Mail Can Teach Us - Part 2 . Last week we discussed how landing pages are the online version of direct mail response forms, and how we can apply what we've learned from direct mail theory to our online marketing strategies. This ... (03/03/10 09:00 AM)

3. Straight Shooter LF-12 For Full Color Direct Mail. Using the Straight Shooter LF-12 in conjunction with a digital color press for full color direct mail marketing! Full color short-run envelope addressing with ease! Since the start of the mail indust... (03/02/10 09:00 AM)

4. How a B2B Company Went From Zero Brand Awareness to 190 Leads With Its First-Ever Direct-Mail Effort. With Q4 looming, along iwth company revenue targets for the year ahead, this company faced the perennial dilemma common to B2B marketers: how to fill the sales funnel with quality leads now to get a jump on sales-cycle activity in January. A classic direct-mail package and a brilliantly simple strategy ... (01/19/10 09:00 PM)

5. Copywriting: What's the Most Important Part of Your Sales Letter?. What's the most important part of a sales letter? Whether you're a copywriter who's writing direct mail, or a web promotion, you may be convinced that it's the headline. Not so. Copywriting is bo... (10/07/09 09:00 AM)