Articles About Differentiation Search Results

1. The killer feature of Google?s new Chrome web browser ? combined search and address bar ? will conquer IE..

   Chrome, Google's new open source browser was launched yesterday. A press release issued by Google differentiated the browser from others: "A combined search and address bar quickly takes users where they want to go, often in just a few keystrokes. (09/03/08 09:01 AM)

2. So You Think You’re Different?. This content from: Duct Tape Marketing So You Think You’re Different? Being different, or more accurately, having a point of differentiation that matters to a market, is one of the most critical marketing strategies for the small business. Intentionally finding and centrally communicating that point of difference is what sets the truly successful business apart from the businesses [...]
   (08/25/08 09:01 AM)

3. The Myth of Differentiation. The "need" for differentiation is so well accepted, it's considered simplistic to even make the case for differentiation. Why make a case for something everyone already knows? I disagree. Put some further thought in it. Most everything I've read and heard about differentiation is wrong. I suspect the same is true for you. (06/17/08 09:00 AM)

4. Career Tip #12: Take Bigger Risks. If change is not happening in your organization, it’s 99% probable that the company is on the decline. And if you’re the only one who knows this, start preparing your resignation letter now. Executives who land a high level position, play it safe, and clutch onto high salaries, need to be flushed out of corporate America. They have the triple impact of holding back innovation, sucking profits from bonuses, and demotivating great people who eventually leave. And, by definition, these executives reach a plateau. Whether you’re an executive or not, I suggest you take bigger risks to move your career forward (and for fun). Make big plays. Take initiative for change at a strategic level. Bigger risks help your career because you stand out, differentiate, and accomplish great things. Whether you’re an individual contributor or manager, anyone who takes initiatives and risks can become a leader. They are the ones who are break through the next level. Their reputation is lasting and their contributions are recognized and rewarded over the long haul. Plus, the accomplishments create great soundbytes! At Dell I led a small ‘big change’ team. We were responsible for Dell’s consumer CRM strategy, customer centricity, retail competitive strategy, Hispanic marketing, customer segmentation, and other large projects. All of these initiatives were not part of day to day operations. They had to be invented, sold, implemented and finessed into company operations over time. The challenge for each of team member, from a career perspective, was to get the perspective... (01/17/07 09:00 PM)

5. Career Tip #2: Create Soundbytes for Your Personal Brand. When word of mouth takes off on a product there is usually a small sentence, maybe a couple, that are shared about that product. “It was voted motor trend car of the year three times.” Or, “These are the shoes Jordan wears.”. Word of mouth is delivered in soundbytes. Word of mouth is THE way you are known and marketed inside and outside of a company. As such, your reputation is carried by a sentence or two. Typically, it’s what comes to top of mind for the person talking about you. For me, my soundbytes may be around authoring two books, running Dell.com, or my blog. For some my friends who graduated from Harvard, people may drop what we call the “H-bomb” in their soundbytes – “Harvard MBA”. Perhaps you launched a big project, your Dad is someone famous, you have some special skill, or you did something amazing with your hobby time. The best soundbytes are the characteristics they can say about you. Hard worker, rock star, salt of the earth, team player, sharp, super smart, get it done guy, etc. What characterstics stand out for you? How are you differentiated? How are you remembered? What unique or remarkable accomplishment will people always talk about? Don’t have any? Then take on something challenging, take some risks, do something different – lest you blend in. And even if you have something amazing, remember it won't mask over your character, integrity and overall performance. I guess the old adage is true...hard... (01/09/07 09:01 PM)

6. Future Marketing Thoughts From Forrester's Consumer Form. A couple weeks ago I spoke on a Word of Mouth panel at Forrester's annual Consumer Forum in Chicago. Attendees were senior marketers, online/ecommerce executives, and CMOs. The theme was Humanizing the Digital Experience. The tracks were: Experience-based Differentiation Devices Everwhere Next Generation Branding Social Computing I don't really like Social Computing...but you can pretty much pick the term you like: Long Tail Folksonomy Word of Mouth Crowdsourcing Prosumerism P2P Marketing C2C Marketing Listenomics Social Media Social Computing Social Networking Citizen Marketing Open Source Marketing User Generated Content Customer Created Content Consumer Generated Media To me all these underscore the same theme: Consumers are in more control than ever (their voices are amplified) and they are taking a bigger role in creating the consumer experience and content. As part of Forrester's follow up they posted all of the presentations here, host a blog here (here's the summary of my panel), and are hosting an open Wiki here. Here are some of the themes from the conference, a la their wiki: YouTube things are going to happen. How do you set standards that define your brand as you want? The product must speak for itself. Listen to what’s out there and understanding the negative and positive. Research cost benefits, insight methods. Blogs as a tool for brand analysis. Chance to engage pissed off customers. Chevy Tahoe Apprentice—create your own ad. Environmentalists were creating bad ones. The world didn’t end.It blew over. Most of the discussion about the brand is actually positive... (11/06/06 09:00 AM)

7. Secret product differentiation in a public world. Michael points us to: BBC NEWS | Business | 'Product sabotage' helps consumers. I don't buy the sabatoge part, not at all, but it's interesting to see how the BBC outed Starbucks on one of their secret menu items. (thanks,... (08/25/06 09:03 PM)

Copyright © 2007. Please review the Terms of Usage prior to copying or distributing.