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- How Toyota Followed Baby Boomers. Last week I presented on a panel with Professor Arturo Perez-Reyes (UC Berekeley) at an event in San Francisco we put on with Jupiter Research. One story the Professor shared about Toyota was something I hadn't heard before... He said that Toyota followed the baby boomer generation as a market. They looked at the demographics and spending power of that generation. I think it went something like this... They started with the Corolla, then Celica for when they got into college, then Corona/Camry, then launched Lexus when they had discretionary income. They followed the 'bulge' of spending the baby boomers had. It's an interesting way to think about the markets you're going after. Is it big? how will it evolve? How will it effect your product strategy?
(04/03/09 09:00 PM)
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- Links for 2007-08-16 [del.icio.us].
- Hitwise Intelligence - US: New York Times Select Rumor - Data Perspective
Data showing traffic to NYTimes Select declining and drawing a less desirable demographic than the free NYTimes.com. - Tech Trader Daily - Barron’s Online : Dell Confesses It Was Cooking The Books
Makes you wonder of this is why former CEO Kevin Rollins stepped down.
- Hitwise Intelligence - US: New York Times Select Rumor - Data Perspective
- Yahoo's SmartAds Offer Better Targeting. Yahoo is slowly but surely trying to make its display ads just as relevant and targeted as Google's search ads. It is beginning to test what it calls SmartAds, graphical Web ads that can be customized in an automated fashion to the demographics of the audience most likely to see them. Cnet gives this example:For instance, instead of just seeing a generic ad for a Toyota Prius, a woman in San Francisco who conducts research on hybrid cars on Yahoo Autos could be served an ad for a local San Francisco dealer, along with information on the types of Priuses in stock and their purchase price. The ad, which is configured on the fly, could also feature a background color targeted for women in her age range, as well as a Golden Gate Bridge logo.In order for this to work, however, the advertiser must provide all the different variations and permutations of the ad it might want to show That could get complicated. Will Toyota have to prepare iconic logos for every city—the Gateway Arch for St. Louis, the Sears Tower for Chicago—as well as different colors and copy for each demographic slice it is targeting? A typical Google AdWords campaign can involve hundreds of thousands of different keywords. There is a practical limit to what an ad agency can gin up for one campaign. Still, even if advertisers come up with just 5 or 10 different combinations of the same online ad, in theory it should be more effective...
(07/02/07 09:01 PM)
- How to Battle the Coming Brain Drain. How to Battle the Coming Brain Drain
"How to Battle the Coming Brain Drain
Older workers are retiring in droves. How do you prevent their crucial knowledge from leaving with them?
By Anne Fisher
If you scan the reams of "best advice" in the preceding pages, you'll notice a pattern: Many of the key advice givers are older and wiser bosses. No surprise there. It's the managers in their 50s and 60s who have had time to develop the most valuable knowledge and experience. But few large companies seem to prize that wisdom anymore. Intent on cutting costs, many employers are trying to get rid of people over 50, despite rising age-discrimination litigation. That's an exceedingly shortsighted policy. By forcing out the employees with the most experience, companies may be inadvertently pushing critical knowledge out the door before it is shared with the next generation. They'll probably regret it before long, since demographics suggest that business is facing a dangerous brain drain from voluntary retirements alone. And those folks' lost smarts can cost an awful lot to replicate. "
- I have personally seen this 'brain-drain' occurring. When money becomes your only factor for deciding whether or not to employ someone this is what happens. -ed. (07/29/06 02:29 PM)
