Marketing Articles About Demand Search Results

1. "To build demand for hybrid vehicles, the government should implement tax incentives and not let fuel prices d. In an interview with Charlie Rose, General Motors Chairman and CEO, Rick Wagoner, discussed how upcoming Volts are to be priced. While final prices have not yet been decided upon, he indicated that they would probably be in the mid to upper 30s. He went on to underscore that he hopes the government will boost demand for hybrid vehicles by providing tax incentives, and also ensuring that fuel prices don't drop too far. (08/25/08 09:00 PM)

2. Right packaging for courier networks.

   In the recent years couriers have become an essential part of logistics. E-commerce has also given a thrust to couriers in a great way and still there will be a great demand due to people using e... (08/24/08 09:00 AM)

3. Bespoke Software Solution - customised to meet your demands . Bespoke software is specially developed software for the exclusive use of particular organisations to perform specific functions. It is different from off-the-shelf software, also called COTS software... (08/23/08 09:01 AM)

4. New-Vehicle Multimedia Systems and Features in High Demand. Some 55 percent of new-vehicle owners say they have satellite radio capability in their audio systems and 25 percent have navigation systems - up from last year's 39 percent and 20 percent,...

   

   (08/22/08 09:01 AM)

5. 5th Annual MarketingSherpa Demand Generation Summit 2008. You're invited to join me at MarketingSherpa's Demand Generation Summit at your choice of Boston (Oct 5-7) or San Francisco (Oct 26-28.) I'll be speaking on "Playbook for Effective Lead Management." This year's the summit will have 19 new case... (08/22/08 09:00 AM)

6. Industry Buzz & Snippets: 8/14/08. Ad Networks and Analytics: NBC Universal is trying to measure consumption of Olympics content across multiple media platforms, including TV, mobile, online and on-demand. Agencies and Marketing...

   

   (08/14/08 09:00 AM)

7. Warner Music UK Shares Ad-Supported Tunes with We7. Warner Music United Kingdom has agreed to offer on-demand, ad-funded music downloads to We7 listeners. We7 lets listeners play complete tracks and albums at no cost. They can also create playlists,...

   

   (08/14/08 09:00 AM)

8. I'm Speculating About The Speculation About Oil.

   Having just finished reading George Soros's latest book The New Paradigm for Financial Markets: The Credit Crash of 2008 and What It Means my brain is now full of his theories around reflexivity.  I have always instinctively agreed with Soros's philosophy even though I find it incredibly difficult and chewy to work my way through (but that's true of all philosophy for me.)

   I'm a great fan of the Heisenberg Uncertainty Principle which, according to my friend Wikipedia, "is the statement that locating a particle in a small region of space makes the velocity of the particle uncertain; and conversely, that measuring the velocity of a particle precisely makes the position uncertain."  Wikipedia suggests that this is often conflated with the Observer Effect (when you observe a phenomenon, you change it), but I think the intersection of the Heisenberg Uncertainty Principle and Soros's Theory of Reflexivity reduce nicely in my brain to the Observer Effect. 

   That leads me to the real point of this post, which is the great short article in the New Yorker by James Surowiecki titled Oily Speculations (thanks Amy.)  In the last month a new class of villain has emerged in the rapidly escalating price of oil - the "speculator."  Surowiecki calls bullshit on this (not on the involvement of the speculator, but why this is both irrelevant and why the speculator is not the villain.)

   The key sentence in the article is "Speculation has been a favorite target of politicians looking to mollify anxious voters since the time of ancient Greece, when the orator Lysias protested that wheat traders had reduced Athens to a state of siege.” 

   The conclusion, which Surowiecki bashes us (appropriately) over the head with is "The difficulty for Congress, of course, is that none of the problems that have driven up the price of oil lend themselves to a quick fix, and most, like the boom in global demand and the inaccessibility of certain oil fields, aren’t under our control at all. That’s what makes speculators a perfect target: by going after them, Congress can demonstrate to voters that it understands their pain, and at the same time avoid doing anything that might require real sacrifice from Americans. Our dependence on foreign oil, together with the fiscal fecklessness that has helped reduce the value of the dollar, means that there is no easy way out of where we are. But in an election year that’s hardly a message that anyone in Washington is going to deliver."

   If you net it all out, it's the Observer Effect writ large.

   

   
   (07/22/08 09:01 AM)

9. The Who, Inflation, Blogging, and Global Warming.

   It's time for another quick list of interesting things I found this morning on the web along with my occasionally witty commentary.

   Harmonix Party: Rock Band owns LA with Who concert.  I love everything about Harmonix and Rock Band.  Er, um, The Who just played at a Harmonix / MTV party at the Orpheum Theater in LA.  The Who.  The Who!  One of my best friends - Warren Katz - who was also an angel investor in Harmonix had the following to say about the party:

   "My jaw is on the floor and I am speechless. Not because I semi-randomly got hooked up with a game that's turning out to be one of the greatest hits of all time. Not because that game is actually fundamentally changing how a great hunk of the world interacts with music. Not because this game hosted a party featuring my favorite rock band of all time, The Who (and I would have hurt myself to get on a plane for this party). I am stunned mute because, in my opinion, one of the three best songs in Rock and Roll history, "Won't Get Fooled Again" (the other two being "Paradise By the DashBoard Lights" and "Bohemian Rhapsody"), was referred to throughout this article as "the theme from CSI". We cannot possibly be that old, and the youth of today cannot possibly be that out of touch. It actually took me a minute to realize what song they were talking about."

   Alex, Eran, and all the rest of the people at Harmonix.  You are the coolest nerds ever.  Ian - you have real competition here in the cool nerd category!

   Latest shocker: June prices go up, up, up: "Consumer prices rose 1.1 percent in June from the month before, far faster than the expected rate of 0.7 percent and almost double the reading from May, the Labor Department said Wednesday."  Hmmm - an annualized rate of 13.2% - that would be "inflation."

   SAP, Oracle Boost Software Prices: "Unlike price increase for food, fuel and many other commodities, the changes in software don't stem from a shortage of supply or a rise in demand. They are attempts by software makers to increase their bottom lines, said Brendan Barnicle, an analyst at Pacific Crest Securities Inc."  Well - yes - but it's also called an "oligopoly."  SAP annual maintenance, which has been at 17% for a while, will now be at 22%.  Oracle simply implemented a 15% - 20% across the board price increase for US customers.

   Blogging's Dead, Long Live Blogging: While this particular meme goes round and round and round, especially among the A-list bloggers talking about blogging (or not blogging), Fred nails why he - and I - blog in this post.  Whenever someone asks me "why do I blog" I now have a new link to send them to.

   Chill out - it's just a normal cool summer: My part time meteorologist Josh Larson emailed me this link.  Apparently it's just been a normal summer in Alaska with endless clouds, cool weather, and for the last 24 hours non-stop rain.  ""We were in a warm phase of the Pacific decadal oscillation in the '80s and '90s. (Some forecasters) believe we may have entered into the cold phase."  Where is that damn global warming when you really want it?

   

   
   (07/17/08 09:01 PM)

10. Beyond YouTube: Getting Started With Video for Marketing and Sales. Do you want to record a video message for on-demand access? Do you want to do live video from a large meeting, conference, or other event? Or do you have completely different objectives? For marketers truly interested in putting video communication to good use, the key to getting the job done is finding the right tools. Here's a great place to start. (07/15/08 09:01 AM)

11. Don’t sell something you can’t make more of. What if your business sold a product that, once demand kicked in, you couldn’t make any more product? Well, you could always raise prices, but that may not slow demand or be possible due to competition. While it may appear that I am speaking about widgets when I refer to products, I’m actually talking about service businesses [...]
    (05/30/08 09:00 AM)

12. ITSMA: Elevating Demand in a Crowded World . Generating demand has become a top priority for most companies in today’s slower environment. The most successful programs are much more targeted than in past years and favor quality over quantity. You're invited to join me at ITSMA's (IT Services... (04/30/08 09:01 PM)

13. Liberate Your Marketing By Setting Boundaries.
    

    This is the article that I wrote this month for adotas.  The idea here is that so often, marketers are consumed with all of the media and hype around them that we neglect to setup proper boundaries and filters for ourselves and for our teams to ensure that we're truly able to focus on our marketing mission, only letting that which will truly benefit our organization onto the marketing plan.
    

    
    â??Donâ??t fence me inâ?? is the mindset of most marketers and creative members of your team. The last thing we typically want is to have boundaries on our time, creativity and choices. Boundaries, however, are what keep you and I focused on the business of marketing and others focused on sales and still others focused on finance and operations. The ability to set, express, and maintain boundaries is an essential part of any healthy marketing department. Boundaries build â??win-winâ?? relationships by making clarifying needs and limits, while opening the field on what options are available for meeting marketing objectives. More specifically, setting marketing boundaries around both new and legacy marketing tactics allow you to focus on those things that matter and only pursue those ideas that pass through your well-established marketing boundaries, ensuring a higher degree of success.

    What do marketing boundaries look like, and how can you know where and how to set them?

    Peter Block, author of Flawless Consulting, says that â??If you canâ??t say â??no,â?? your â??yesesâ?? donâ??t mean a thing.â?? Thatâ??s so absolutely true. In marketing, if we canâ??t say â??NOâ?? to those things that seem to beg at our budgets and demand our time, weâ??re hamstrung in trying to accomplish those things that weâ??ve already said â??yesâ?? to. In order to keep our yes and no categories in check, there are five key boundary setting techniques that I recommend for all marketers.

    Learn to say The Positive â??NOâ??: Yes, you can say â??noâ?? positively. Knowing that your â??noâ?? answer leads to increased energy and focus on the â??yesesâ?? youâ??ve already committed to. To get a feel for this, look at where you should say â??NOâ?? right now. Sit down right now and identify the emerging demands on your marketing team, plan and budget. Identify 5-10 â??NOâ??sâ?? you need to say. Then, for each, ask yourself, â??What would I be willing to say â??Yesâ?? to in this case?â?? Choose wisely - only what you are willing to do, and can do with the same energy and focus that youâ??ve committed to apply to your existing â??yeses.â??

    Establish â??gate criteriaâ?? for new marketing vehicles and ideas: Thereâ??s a tool used in product development called the â??Stage-Gateâ?? method that includes a set of predetermined steps from idea to launch. By implementing a similar set of procedural steps in reviewing new marketing ideas, tools, tactics and technologies you will gain a clear understanding of what you should allow into your marketing mix and whatâ??s destined for the â??NOâ?? pile. Just as you have a systematic process for evaluating candidates that you hire onto your marketing team, you need to establish rigor in what ideas make it onto the marketing plan.

    Equip your team with boundary setting tools: The best boundary setting tools are of little benefit to an organization if all of the information and minute decisions are still run though the head of marketing. When working through the exercise on the â??positive NOâ?? and setting up your gate criteria, walk you team through the process and gather their input. When you get to the next iteration, walk through it with your team again and point out where their input is included. Repeat until complete.

    Transfer ownership of boundaries to your team: Working through step 3, â??equip your team,â?? will set the stage for ownership transfer. Once youâ??ve settled on an initial â??NOâ?? list and have your gate criteria and process established, it should become part of everyoneâ??s job to ensure that everything is vetted through the new process and â??NOâ?? test before it comes up for discussion.  This way youâ??ll have a team thatâ??s always focused on the securing the win for each of your committed â??yesesâ?? but that also knows how to spot a genuine opportunity when it comes along.

    Keep your freedom to choose: When youâ??re not clear on what you should say no to, itâ??s equally challenging on what to say yes to. By setting marketing boundaries, youâ??ll free up your thoughts and energy to focus on what matters most in achieving your objectives, while simultaneously freeing yourself to make smart choices using your new â??power of NOâ?? and ideas evaluation methods.

    Once youâ??ve established boundaries, a system and criteria for new marketing idea review and delegate boundary management to your team, youâ??ll find yourself with more focus, energy and initiative behind those decisions that you have committed to and will have a fool-proof system for staying in step with the newest marketing trends without feeling like youâ??re being carried away on a tidal wave of runaway marketing ideas.

    
    
    (04/04/08 09:00 PM)

14. Future of Online Retailing -- Four Predictions. Forrester and Jupiter report that more than 70% of online shoppers seek out user reviews before making a purchase decision. MarketingSherpa reports that 84% of consumers prefer the opinion of other consumers vs. experts. Hundreds of retailers including WalMart, Best Buy, HP, and the Home Depot have followed Amazon’s lead by allowing their consumers to review products in the online channel. Consumers demand social commerce solutions and retailers are driving measurable results. As consumers are presented with increasing choices, channels, and messages, they will continue to turn to peers to discover, research, and make decisions about products and services. Retailers will need to utilize technology and best practices to provide authentic, relevant, and effective social commerce solutions to retain their customers into the future. 1) SOCIAL CONTENT IS GOING MULTI-CHANNEL The future of reviews and social content is going beyond the product page and into other channels such as mobile phones, kiosks, print collateral, online advertising, and social networks. It is clear that consumers rely on social content to make purchasing decision. They will expect to be able to access to this content regardless of channel in order to inform their purchasing process. The retailers that provide this multi-channel access will develop competitive advantages in their markets to attract and retain consumers. Additionally, more retailers will see the value of integrating social commerce with CRM and other “back-end” channels. Retailers will start to leverage social content as a key input into driving decisions in marketing, sales, advertising, customer support, and... (12/09/07 09:01 PM)

15. Where's the passion in B2B marketing?. I spoke yesterday at MarketingSherpa's Demand Generation Summit and I felt led to go off topic for a bit to address why I do, what I do. Personally, I've been pondering the idea of passion and what role it plays... (10/16/07 09:01 PM)

16. Choosing an on-demand lead generation solution. Link: Choosing an on-demand lead generation solution. Choosing an on-demand lead generation solution this article By Frank Vaculin, Spoke Software October 4th, 2007 An on-demand data prospect database can boost the success rates of lead generation campaigns and help marketers... (10/08/07 09:00 PM)

17. Thought Leadership Marketing is Market Focused.

    Steven Van Yoder posted an excellent summary of how Cisco embeds thought leadership marketing into its culture and plays off this philosophy as its marketing mainstay.

    Most companies give lipservice to TLM the same way that few marketers understand the fundamentals of marketing in that the 'product focus' mentality of the twenties is dead and that we're still very much in the era of 'market focus'.

    Therein lies the inherent power of Thought Leadership Marketing - It's market focused and puts the needs of the market first. More to the point, it puts the credibility, reputation and growth of the company truly in the hands of the customers. Thought Leadership is bestowed upon a company by its customers - it cannot be created in a vacuum without an intuitive revervence for the market or markets served.

    Specific to Cisco, and others that use Thought Leadership Marketing, there are a few keys that make TLM what it is:

    1. Leadership demands that every executive establish and nurture his or her own reputation for thought leadership
    2. Pursue blogging, public speaking, and writing articles
    3. Become an industry purveyor of executive thought leadership
    4. Align your website with with links to research reports, papers, podcasts, interviews and other content from around the industry which supports and furthers your TLM position
    5. Publish newseltters for customer segments and the industry in general
    6. Host thought leadership events that bring together academia, industry, goverment and customers to address very specific topics related to your business and industry

    That is not a be-all end all list to be sure, but it's a heck of a start on your Thought Leadership Marketing strategy.

    
    (10/04/07 09:01 PM)

18. MarketingSherpa Demand Generation Summit 2007. Click here now to buy a ticket to the Demand Gen Summit and get a copy of my new book: "Lead Generation for the Complex Sale"Register by 9/28 For a $100 Discount You're invited to join me at MarketingSherpa’s Demand... (09/04/07 09:01 PM)

19. Amazon's Grocery Business. Amazon (AMZN) has quietly launched a grocery-delivery service called Amazon Fresh in its hometown of Seattle. Michael Arrington wonders if Amazon remembers Webvan, the dotcom flameout that spent too much money on trucks and refrigerated warehouses and went through ungodly gobs of cash in the process. But perhaps it's got its eye on Fresh Direct, which has become a fixture in New York City over the past few years. Online groceries can work if you target dense urban areas and extend service only into those areas where the demand is likely to be the greatest. Like most food businesses, it's more of a hyperlocal play (neighborhood by neighborhood) than a national play. The real question is: How many neighborhoods in America can support such a service?... (08/02/07 09:00 PM)

20. Links for 2007-07-06 [del.icio.us].
    • Compete Blog » Netflix’s Watch Now Tops the Online On Demand Movie Market
      Amazon UnBox, meanwhile, is a complete dud.
    (07/07/07 09:00 AM)

21. Apple Takes Its Bite of iPhone Mobile Service Fees. iPod Originally uploaded by stublog In the competition to carry the iPhone in Europe, it looks like Vodafone (VOD) is balking at Apple's demands; The Guardian reports:Apple is understood to be demanding that its European mobile phone partners hand over a significant proportion of revenues generated by the iPhone and restrict the content that users can access.The portion of network revenues demanded by Apple is believed to have been behind Vodafone's decision not to sign up as the exclusive partner for the iPhone in the UK. ... The iPhone is expected to launch in November in the UK through O2, in France with Orange and in Germany with T-Mobile.So not only does Apple (AAPL) keep all the revenues from the $500 iPhones, but it gets a cut of the monthly service fees as well. I guess even (most) hard-nosed telecom execs have a hard time saying No to Steve Jobs. But if this report is true, good for Vodafone CEO Arun Sarin for sticking to his guns. Update: Another tidbit about the economics of the relationship between Apple and the mobile carriers. Citigroup analyst Richard Gardner models iPhone revenues for Apple to include the entire $500 average selling price plus a $100 bounty from ATT. (This is from a June 28 note of his). Gardner does not model in any cut of the monthly subscription revenues, however. (The $100 bounty would be more like a typical subsidy). So if Apple is also getting part of ATT's monthly fees, not to... (07/06/07 09:00 PM)

22. Microsoft Plays With P2P TV. Video: LiveStation Demo Microsoft Research (MSFT) and a UK-based company called Skinkers are developing peer-to-peer software called LiveStation for streaming live television over PCs. Think of it as a Slingbox Without the Box. (See demo video above). Except that TV stations would have to sign up to stream their broadcasts over the service. Using P2P networks is the most bandwidth efficient (and least costly) way to deliver video over the Internet. Joost, Babelgum, and Veoh also all use P2P distribution techniques in one form or another. But they all deliver videos that are already stored somewhere (their servers or the computers of their members), as opposed to live streams. I'm not sure how difficult it would be for any of these services to offer live streams as well. It doesn't seem like that big a deal. Joost, for instance, is working on (or already has) the ability to synchronize the streaming of a particular show so that you and all of your friends can watch it at the same time while chatting over Joost. Making that a live stream should be easy enough. The bigger question is: On the Internet, does live TV even matter any more? The TV schedule is a product of the historical limitations of broadcast television, where you have to broadcast the same shows to everyone at the same time. But those limitations are falling away. Even in cable and satellite TV, the growth of pay-per-view and on-demand channels proves that if you give consumers more... (07/06/07 09:01 AM)

23. The Difference Between ROI and Marketing Accountability. What's the difference difference between ROI and marketing accountability? My recent blog post, On B2B Demand Generation tools and Lead Generation Dashboards started an email exchange between me Jeffrey Eisenberg and then spawned an article by Bryan Eisenberg over at... (05/13/07 09:00 PM)

24. Podcast: Lead Generation via Podcasts: An Interview With Paul Dunay. Are you interested in podcasting to create demand and generate leads? I interviewed Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog. This year, Paul is going to do over... (04/19/07 09:00 AM)

25. On B2B Demand Generation tools and Lead Generation Dashboards. CEOs continue to demand better ROI measurement and accountability from marketers. As a result there’s been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a greater emphasis... (04/18/07 09:00 PM)

26. Speaking at MarketingSherpa's B-to-B Demand Generation Summit 2006. I'm speaking at MarketingSherpa's Demand Generation Summit being held in Boston and SF this fall. I've worked out a special promotion with MarketingSherpa -- you’ll get a complimentary autographed copy of my book and a $300 discount on the Summit... (02/28/07 09:00 AM)

27. 116 Subtitle Ideas for Guy's New Book. Guy Kawasaki invited his readers to submit book ideas for his next book. There are over 125 of them now. There were some good and bad book titles listed here...but more useful were the subtitles submitted, as they describes the problem statement or solution for the book (see below). Participants (many who are entrepreneurs) provide insight into their chosen topic of interest, albeit through the lens of what they know Guy for (his previous books and blog). In summary, these are the most common themes I saw through the subtitles: Is this business a good idea? The future (will it be a good idea) (i.e. What is Web 5.0?) How to get inspiration to get started (i.e. inspirational tales and advice to start a company) Practical entrepreneurial tips -- raising money, spending money, finding partner, hiring engineering, etc. How to create demand in this new market of supply Globalization The life lessons of Guy What else did you find interesting from this list? A roadmap for bootstrapping entrepreneurs who want to change the world - but don't know where to begin. How a Start Up can take on the Giants How To Meet Your Genius Co-Founder Or: How to find the right representative for your business, if people like (to buy into) your products and ideas, though don't consider you as a person to be very smart when they meet you. ;-) Methods for engaging community to find great ideas How to realize your new venture is in trouble or... (01/02/07 09:00 PM)

28. [Experience Manifesto] MOVIE PLACEMENT CREATES DEMAND FOR NONEXISTENT SHOE. http://blog.brandexperiencelab.org/experience_manifesto/2005/02/movie_placement.html The unpaid inclusion of a nonexistent Adidas shoe in the movie The Life Aquatic has sparked a brisk consumer demand for the product. more...... (12/12/06 08:04 AM)

29. [A VC] Sell Side Advertising. http://avc.blogs.com/a_vc/2005/01/sell_side_adver.html ...There is a huge imbalance between the demand for pay for performance advertising and the ability to meet it right now. And the reason is that there are huge inefficiencies in the market. Advertisers have to make choices... (12/12/06 08:04 AM)

30. Marketing Bullseye 8: Unexpected Touch. Hitting the marketing bullseye balancing measurement rigor with creative relevance. For example, Southwest Airlines maintains efficiency without losing creativity or soul. You can get a $150 flight (efficiency through operational rigor) while the flight attendant recites FAA rules impersonating Robert Deniro (creativity and ‘soul’). Up until now I’ve posted blog entries in the longitude dimension of the marketing bullseye --metrics, optimization, and finance. Now, for a principle in the “latitude” dimension. These will be posts about purposeful creativity, first brain marketing, salience, and principles that drive word of mouth. This post covers a strategy that creates word of mouth and loyalty but may lack empirical justification: The Unexpected Touch. When is the last time you were surprised and delighted by a small unexpected gesture from a company? The reason the unexpected touch works is because neither you nor I can think of an answer! The key to this principle is found in the meaning of the words Unexpected and Touch. I use these on purpose… UnexpectedTo be unexpected, you should choose to do something that goes outside the range of what the most demanding customer may expect from the product or service you provide. It is different than adding a great feature or executing perfectly on service. Here’s an example:I love my iPod, yet it has many features I don’t use. If Apple put a dollar more of software features (conceptually), it wouldn’t make as much impact as a dollar they put into the premium packaging (which I haven’t thrown... (08/30/06 09:02 PM)

31. Trendex: Outsourcing to the Rescue. When demand for his company's bindery products caught him by surprise, Jeff Polacek listened to his customers and built a network of outsourcers to handle Trendex's rapidly increasing business. When P ...
    
    (08/21/06 09:00 AM)

32. Tuesdays Contract Management News and Comment (25th July 2006). Alegent Health Leverages Selectica's Contract Performance Management to Gain Visibility and Control of Contract (SYS-CON Media) Selectica , a leading provider of configuration, sales execution and contract management applications, today announced the addition of Alegent Health to the growing roster of customers using its on-demand Contract Performance Management solution. Alegent ... (07/29/06 02:28 PM)

33. Is CPA helpful to B2B AdSense campaigns?. Perhaps you've heard of Google's mantra, "do no evil". I was concerned that their going-public would shift the focus of their company towards profiteering, if not evil. As it turns out, they seem to have been too clumsy (and blessed by Wall Street) to be digging for profits.
    
    Staying squarely in the 'no evil' category, the big story this week is that they are testing AdSense payment based on "Cost per action", or CPA. A click-thru would not be enough, the visitor would have to 'convert', or achieve a goal on the website. Advertisers using this model would only pay for traffic that matters, and risk of click-fraud (i.e. evil) would go away. For the sites hosting the ad, a potentially higher pay-off should offset their PPC income.
    
    This sounds great, but there are questions that seem hard to resolve, especially for advertisers like me (which is maybe why Google is only 'testing' CPA).
    
    The obvious technicality is that for a lot of smaller & B2B businesses, the most common 'action' coming from their website is a phone call. And these are the people who also are paying much more per-click in their current PPC campaigns. Which means they have a lot more at risk for click-fraud yet cannot rely on CPA to help due to the untraceable phone call.
    
    The other problem is simply numbers. AdSense needs thousands of impressions just to create PPC activity worth mentioning. And of those clicks, only another 1-2% are going to convert. And because that conversion for small or B2B businesses is not a sale, we aren't going to want to pay a high bounty for 'just a lead' (unless quality can be determined).
    
    Russ Perkins, at InfoCommerce Group, points out a deeper issue in this week's newsletter, titled Does CPA Add Up To Trouble? that this would once-again upset the apple cart regarding the job of advertisers and the publishers carrying the AdSense ads:
    

    "If CPA takes off with advertisers, and I think it will, we have to watch it closely. If it remains limited to publishers getting paid (hopefully a lot) for generating hard sales leads, that's one thing, and a number of us could do quite well in this environment. If it morphs (as I predict it will) to advertisers demanding to pay only when they make a sale, we as an industry have to draw the line. The purpose of advertising is to stimulate interest, not guarantee profits."

    While the CPA program may flourish with e-commerce businesses, I don't see it gaining a foothold in the B2B sphere.
    
    In addition, I will go one further: As B2B advertisers look closer at their spending and conversion rates with AdSense (as compared to AdWords), they will start to pull out of AdSense.
    
    The next smart place to try is Google's Site Targeting, which is paid on a CPM basis, but allows you to choose what sites to run your ad. That kind of human selection should provide a greater chance of clicks and conversions. (07/29/06 02:28 PM)

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