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78. Terrorist customers: How should we react?. It happened again. Some nutty passenger attempts blowing up a plane, and suddenly other fliers have to endure stricter screening and flying rules. And as news of the revised policy spread, the jokes about Homeland Security followed. It happened again. Some nutty customer attempts to rip the company off, and suddenly other customers have endure stricter [...] (01/02/10 09:00 PM)

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81. Lead Generation Check list – Part 7: Effective lead management. My checklist for optimizing the lead generation process so far has included six steps: the mindset of not pushing; repairing the rift between sales and marketing; creating the ideal customer profile (and the un-ideal customer profile as well); agreeing upon... (12/18/09 09:00 PM)

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91. Podcast: Unconventional strategies to reach more clients. So, you've put a lot of effort into your lead generation process, and you have a great lead in your hand. Now, what can you do to improve your probability of making a profitable sale from it? Michael McLaughlin, addresses... (09/15/09 09:00 AM)

92. Lead Generation Check list – Part 3: Develop and intensify your Ideal Customer Profile . I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that in my experience helps improve lead generation efforts. The first installment discussed changing your mindset to focus on conversations not... (09/14/09 09:00 PM)

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94. What IS and ISN’T Lead Nurturing . While chatting with a client recently, she told me that she had just met with her third new boss this year to explain the company’s new lead nurturing process. The problem was that her boss felt their current integrated marketing... (08/26/09 09:00 AM)

95. Leading a sustainable enterprise . IBM recently released its 2009 report on sustainable enterprises, and the findings were similar to last year's: "Develop new sources of operational, supply chain and customer information to gain new levels of insight for meeting strategic sustainability objectives." Astonishingly, 37%... (07/02/09 09:00 PM)

96. Lead Nurturing is Walking the Buying Path with Your Customers . A recent study of B-to-B buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! That’s why forming a plan for lead nurturing is... (05/28/09 09:00 AM)

97. June is Entrepreneur's "Do It Yourself" Marketing Month!.

    For those of you who are not yet fans of Chase's Calendar of Events, you'll find that it's a great resource for you or for your clients when seeking those special holidays to tie your promotions to! In fact, there only ONE entry in the entire book with the word "marketing" in the title, and it happens to be in honor of Entrepreneurs "Do It Yourself" Marketing Month in June. Of course, that's reason to celebrate.

    In order to do our part for the celebration, we've created a cool little e-book with some marketing planning tools and 30 ideas for entrepreneurs, along with a 30-day e-course starting on June 1st. What's even better is that there's different content and different ideas in the e-book and the e-course, so it's like you're getting two for one!

    Learn more about Entrepreneurs "Do It Yourself" Marketing Month at: www.diymarketingmonth.com

    Below is the press release signaling the launch of Entrepreneurs "Do It Yourself" Marketing Month coming up in June.
    

    FOR IMMEDIATE RELEASE:

    Contact: DanaVanDen Heuvel
    The MarketingSavant Group
    888-989-7771
    dana@marketingsavant.com

    MarketingSavant Group reaches out to entrepreneurs with "DIY" marketing in honor of June's "Do it Yourself" Marketing Month

    Green Bay, WI -- (May 13, 2009) Even in struggling economic times,
    small businesses' entrepreneurial spirit continues to be a driving
    force in the American economy.

    A Green Bay, Wis.-based marketing consulting and training firm is
    reaching out to the backbone of American business, providing a
    Do-It-Yourself Marketing Plan customized specifically for
    entrepreneurs. MarketingSavant is delivering free marketing tools just
    in time for Entrepreneurs "Do It Yourself" Marketing Month in June.

    "As an entrepreneur myself, I know how challenging it is to keep
    marketing 'top of mind' and to stay front of mind with your customers
    when you're wearing multiple hats," said Dana VanDen Heuvel, president
    of MarketingSavant and creator of the month-long Do It Yourself
    Entrepreneur Marketing Plan geared to small business. "But effective
    marketing is even more pivotal to a small business' well-being than
    their larger peers'."

    Not to mention the sheer number of small businesses ripe for
    marketing assistance. Small business is not equated with small
    financial impact. Consider these statistics:
    

    
    
    • In 2008, there were an estimated 27 million small businesses in the U.S. (Source: Small Business Administration)
    
    
    • In 2008, 12 million people were involved in starting new firms. (Source: Small Business Administration)
    
    
    • For 90 percent of these beginning entrepreneurs, it takes more
      than five years for an outcome to be determined. In that time,
      one-third disengage, one-third continue in start-up mode and another
      third implement a new firm. (Source: U.S. Small Business Administration)
    
    
    • Small businesses provide half the nation's nonfarm, private real
      gross domestic product, and half of all Americans work for a small
      firm. In addition, small businesses have been the primary job generator
      in the U.S. economy, creating 60 to 80 percent of the new net jobs
      annually from 1994 to 2004.(Source: Small Business Administration)
    
    

    
    With numbers like these, there's a substantial audience that can
    benefit from Do It Yourself marketing tools customized to their unique
    needs. The MarketingSavant DIY Entrepreneur Marketing Plan includes
    several resources that entrepreneurs can quickly put to use, as well as
    tools to build their long-term marketing plans, including:
    

    
    
    • "30 Days of DIY Marketing" e-book, an excellent resource that
      provides a marketing calendar and more than 30 do-it-yourself marketing
      ideas to grow your business over the summer;
    
    
    • 30-day e-course, delivered daily by email, highlighting marketing tips;
    
    
    • Eligibility to receive one of 10 free copies of the book, "Guerilla Marketing in 30 Days" by Jay Conrad and Al Lautenslager;
    
    
    • Free access to a BlogTalkRadio program featuring insights from Lautenslager, a well-known and respected guerrilla marketer
    
    
    • Tips for reaching out to the media to obtain media coverage on your event/product/service
    
    
    • Much more!
    
    

    
    "Realistically, entrepreneurs want to take charge of their own
    marketing, just as they take charge of everything related to their
    businesses," said VanDen Heuvel. "The DIY Marketing Plan makes this
    good intention a reality by delivering a comprehensive plan
    specifically for entrepreneurs in an easy-to-implement, do-it-yourself
    format."

    To learn more about the DIY Entrepreneur Marketing Plan and/or to
    participate in the plan for your small business' benefit, visit www.diymarketingmonth.com today!

    
    
    (05/14/09 09:00 PM)

98. Five strategies for building your ethical brand. There's been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business. Most companies would like to benefit from their ethical efforts in the form of increased customer attraction and loyalty, yet few have... (05/08/09 09:00 PM)

99. Let Their Content Free!. Last week I spent hosting our second annual Bazaarvoice Social Commerce Summit. Over 300 people came to the AT&T Center in Austin to evolve their social commerce strategy. See my wrap up post here. Last year my team and I produced a video to send a message to our clients, which was a mockumentary music video, "More Than Words". This year, I did another music video parody to George Michael's "Freedom! '90" to communicate the idea to our clients that their customers will be their best marketers if they "let their content free". The Title of this is "Freedom! '09 (Let Their Content Free)". Here it is: (05/04/09 09:00 AM)

100. Sales and marketing alignment: tips for getting it right with lead generation. According to the 2008 Miller Heiman Sales Best Practices Study, only 37% of respondents agreed that their sales and marketing organizations are aligned in what their customers want and need. I discussed this disconnect with Bill Golder in the February... (03/04/09 09:00 PM)