Marketing Articles About Content Search Results
- Who’s the publisher now?. I can’t say I can see the trends, but I can find the other people finding the trends… This great post (from Jan. 29) at Content Marketing Today, talks about the slow death of advertising/publishing trade-pub model, and the growth of grass-roots content-marketing by B2B manufacturers themselves.
“As Content Marketing Goes from Optional to Obligatory for [...]
(03/11/10 09:00 PM)
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- Word of Mouth Versus Key Influencers.
Word of Mouth Versus Key Influencers
ShareWord of Mouth Versus Key InfluencersThis content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 This summary of an article [...] (03/11/10 09:00 AM)
This content from: Duct Tape Marketing - How To Use Surprise To Generate Word Of Mouth.
How To Use Surprise To Generate Word Of Mouth
ShareHow To Use Surprise To Generate Word Of MouthThis content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 Your customers [...] (03/11/10 09:00 AM)
This content from: Duct Tape Marketing - The Soft White Underbelly of Referral Marketing.
The Soft White Underbelly of Referral Marketing
ShareThe Soft White Underbelly of Referral MarketingThis content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 Not that I want [...] (03/11/10 09:00 AM)
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- A Cheat Sheet to Help You Conquer Social Media.
Marketers who are still a little unsure about charting their path through the choppy waters of Facebook, Twitter and LinkedIn could do worse than check out this handy little guide to making social media work for them. The CMO's guide to the social landscape, created for CMO.com by client 97th Floor, takes all the major social media sites in the U.S. and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs. (For the full-sized version, click here.)
Overall, it's YouTube and Digg that post the best results, although the former falls down on the traffic question, while the latter fails on customer communication. One thing that the cheat sheet neglects to mention, however, is how deeply you need to go into each Web site when launching a new campaign. It's pretty obvious that a softly-softly approach can get your message across on the social media. But if you over-market your product, it's un-friending all the way.
[CMO.com Via The Common Hoster]
(03/11/10 09:00 AM)
- Failblog: France's Tough Piracy Law Makes Piracy Rates Go Up.
Here's one of those fabulous stats that basically explodes an argument people thought was done and dusted: New data shows that online content piracy has risen in France despite the nation's super-tough three-strikes Net ban law.
France, among several controversial legal moves concerning Net technology, has been busy enacting some draconian Web piracy laws that almost rival the Big Brother-ish moves going on in the U.K. (which even the boss of the country's biggest telecoms network disagrees with.) France's new "Hadopi" law is the real monster we're talking about--it actively connects the country's music biz through ISPs to music pirates, and penalizes repeat offending users by severing their Net connection after three warnings.
Sounds fierce, right? May deter you from downloading that episode of How I Met Your Mother (rather, "La Manière Dont Je Me Suis Rencontreé Avec Ta Mère") or Mika's latest album? You may think so. Mais...Non. Those French types are actually defying their government, as a frank telephone study of 2,000 Bretons by the University of Rennes shows. Comparing user habits before and after the enactment of Hadopi revealed that piracy rates of all types have risen 3%.
The manner pirates are using to acquire the illicit data has shifted though--away from peer-to-peer sharing systems like bit torrenting, to "file locker" systems like Megaupload or Rapidshare, or illegal file-streaming systems which aren't explicitly covered in the Hadopi law. This sort of piracy actually soared by some 27% after Hadopi (and probably actually more than this, assuming survey responders were wary of admitting to it), which demonstrates that the French public are much cannier than the legislators. We can assume, though, that before long there'll be a legal move to fix these loopholes.
But we're human. So you can also expect that piracy will just bubble up elsewhere in France once this fix occurs. And that's where the real stupidity of tough laws like Hadopi is exposed: If so many people want to pirate content, in France and elsewhere around the World, then the system itself (where the content providers are overly aggressive about their IP, which they simultaneously want sold to as many suckers as possible) is broken.
[Via TorrentFreak; image: akahodag]
To hear more news like this, totally legally, follow me on Twitter.
(03/10/10 09:00 PM)
- New York Times Unbundles for Digital Editions. As newspaper publishers attempt to understand how their products fit into the new digital world, they are experimenting with different ways of offering content via handheld devices like mobile phones...
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- Crib Sheet: Padmasree Warrior, CTO of Cisco Systems.
Cisco's big announcement recently about how its new product was going to change the Internet for the better got the tech community very excited--not to mention the financial world, as the company's share price rose to a 52-week high. And then, yesterday, they launched the thing--a datacenter-level router that should give mobile Internet a bit more "poke." But for some time, Fast Company has known that, for Cisco's shares to go through the proverbial roof, would be somehow to clone its CTO, the absolutely brilliant Padmasree Warrior, and make her available in every home.Ms. Warrior (who recently said on Twitter that if she'd had a choice in her own name, it would have been "The") truly is the future of the tech industry. Basically, she's the human face of all those big, swinging tech players who we all revere but somehow wonder just how normal they are. A working mother, she was born in India and moved to the U.S. after gaining a BS at the Indian Institute of Technology in Delhi. Just 16 at the time, she describes it as the major transition of her life, "more than being CTO of Cisco or coming to the U.S., because I was very young."
"I visualize work and family as incongruent and in conflict with each other. It's tough, but I try to maintain this seamless integration (of family, community, self and work.)" She's on the board of Chicago's Joffrey Ballet and the Museum of Science and Industry, and holds a bunch of directorships. She spends her free time (just how much has she got these days?) with her family and friends, and, given that's she's gone on record as saying she likes going to concerts, we thought we'd spice up her Crib Sheet with a bunch of lyrics. Extra points to commenters who can identify the artists.
This is Major Tom to ground control, I'm stepping through the door, And I'm floating in in the most peculiar way: "I am still commuting back and forth, my family lives in Chicago. Hopefully I will get more proficient in going back and forth between the two cities." One thing that Cisco's teleconferencing tech can't solve, it seems.
Flew in from Miami Beach BOAC, Didn't get to bed last night: Last month, Warrior was part of a U.S. delegation to Russia, alongside Ashton Kutcher and Jack Dorsey of Twitter, Rumors of Cisco Systems' acquisition of ChatRoulette have yet to be substantiated--although we could start the ball rolling right here.
War, Hurghhh! What is it good for? Absolutely nothin' (say it again): "Biological warfare debases my concept of humanism."
Three (Is the magic number): The most influential people in her life are her parents and her husband. "My Mom taught me the power of love. I learned to focus on the long-term big picture from my father. His sense of humor and light-hearted approach always make me smile. My husband is a pivotal anchor in my life. His influence encourages me to be independent and take risks."
Years go by, I'm lookin' through a girly magazine, and there's my homeroom angel on the pages in between: "If I had to pick three of my favorite magazines they would be Fast Company, Silicon India, and Smithsonian.
Got no butler, Got no maid, Still I think I've been overpaid: "I would have dinner with P.G. Wodehouse. I have read all of his books at least ten times over. I am a great fan of his character Jeeves, the English Gentleman's perfect valet. His intellectual brilliance and audacious sense of humor fascinate me. Dinner with P.G.W. sounds simply scrumptious."
Buy it, use it, break it, fix it, Trash it, change it, mail - upgrade it: "Tech is all about building human connections."
Let me sleep all night in your soul kitchen, warm my mind near your gentle stove: "It seems in my home all important decisions are made in the kitchen:) Is the kitchen the center of gravity in your home?"
On your video phone, make a cameo, tape me on your video phone, I can handle you: "I'm most excited by the evolution of entertainment and content over the next five years. In the past five years we saw it go from passive consumption to on demand, and going forward it's always on demand and that's where the mobile comes in. The screen is going to be with you, no matter where you are."
Face to face my lovely foe, mouth to mouth, raining heaven's blows: "If we had our way, [a virtual World Economic Forum] would be a year or so [away.] But in some cases, you really do need to meet and talk."
[Via ZDNet.com, Beet.tv, WITI, livemint.com. Photo via Twitpic]
(03/10/10 09:00 PM)
- Why the End Times Might Reek of Methane.
What does a climate change "tipping point" look like? We may be about to find out first hand.
Carbon dioxide isn't the only greenhouse gas out there. Other substances, such as water vapor and nitrous oxide, also trap heat to varying degrees. Discussions about global warming focus on CO2 for a couple of key reasons: the first is that human activities have demonstrably increased carbon dioxide; the second is that the other gases tend to cycle out of the atmosphere pretty quickly. For the most part, unless there's a sudden, massive increase in the amount of the other greenhouse gases, we can safely focus on CO2.Well, guess what?
Scientists from Alaska's International Arctic Research Center, the Russian Academy of Sciences, and Stockholm University have published an article in Science magazine indicating the discovery of a startlingly large amount of methane coming from the East Siberian Arctic Shelf--methane that was thought to be frozen, in the form of methane clathrates. How much methane? An amount equivalent to the total of methane coming from the rest of the world's oceans. The key paragraph, from the National Science Foundation press release:
They found that more than 80 percent of the deep water and more than 50 percent of surface water had methane levels more than eight times that of normal seawater. In some areas, the saturation levels reached more than 250 times that of background levels in the summer and 1,400 times higher in the winter. They found corresponding results in the air directly above the ocean surface. Methane levels were elevated overall and the seascape was dotted with more than 100 hotspots. This, combined with winter expedition results that found methane gas trapped under and in the sea ice, showed the team that the methane was not only being dissolved in the water, it was bubbling out into the atmosphere.Okay, it's a lot of methane... so what?
Methane--CH4--actually traps a significantly greater amount of heat than does CO2. The NSF article cites it as 30 times greater greenhouse impact than carbon dioxide, and I've seen references between 20x and 72x, depending upon how it's measured. Regardless, this is a big difference, and the amount of methane frozen under the Siberian permafrost can be measured in the millions of tons (up to 70 billion tons across the entire permafrost region). If the East Siberian methane melts, it would be akin to tripling the amount of CO2 in the atmosphere, raising temperatures around the world by 8-10° C, and arctic temperatures by 20° C by the end of this century. That would be very, very bad, like you-really-don't-want-to-go-there bad.
It turns out, in fact, that one of the biggest mass extinctions in Earth's history has been tied to a rapid methane clathrate melt.
You see, the East Siberian methane is fairly close to the surface; as temperatures rise, methane clathrates deeper down will start to melt, making temperatures go up faster, melting even deeper stores of methane ice, and so on. It's a runaway feedback loop--what some folks call the "clathrate gun." This whole process would take just a few decades. Melting methane clathrates are pretty much the scariest of the so-called "tipping point" effects of anthropogenic global warming. We don't need to burn every fossil fuel on the planet to make something awful happen, we just have to burn enough to start to thaw out methane ice, and natural processes take it from there.
There are two immediate questions we need to answer:
1) Does this study show us that there's a runaway methane event underway? The short answer is no. This is the first detailed study of methane concentrations in the region, so we don't know for sure whether the methane concentrations are increasing slowly, increasingly quickly, or not increasing at all. That the amount of methane is so disproportionate (and is higher than amounts found in ice core samples from thousands of years ago) suggests that something is happening, but in my expert opinion, it's not yet time to panic.
2) What can we do about it? It depends on how fast the methane clathrates are melting. If they're melting slowly, our best bet would be to do everything humanly possible to cut anthropogenic carbon emissions to zero. We have to avoid pushing the climate into a runaway methane tipping point; the faster we cut our carbon emissions, the better chance we have of avoiding this catastrophe.
If the methane clathrates are melting quickly, however, the story gets more complicated. Although we'd want to get to zero as quickly as we could, because of the carbon we've already put into the atmosphere--which keeps warming us--and because of ocean thermal inertia--the pace at which the ocean warms up and cools down--we'd still see another few decades of warming. Simply going to zero wouldn't be enough to avoid a methane runaway, if the clathrates are already melting quickly.
This is where the desperation moves come in. It's quite likely that, for many people, a clathrate melt would mean geoengineering goes from being a "Plan B" to "Plan Ohmygodyouhavetostartdoingthisnow." At the very least, we would need to step up the study of how temperature-management geoengineering would affect the overall environment, because there's a very good chance we'll want to use it.
We also would want to look at ways to remove the methane from the oceans and the atmosphere. I have a long post over at my main blog detailing what this would entail, but it's enough to say here that while it wouldn't be easy, it looks like it might be possible. This would have its own side-effects, too, of course... but probably not as bad as a mass extinction event.
The big lesson here is that the Earth's environment is a fantastically complex system, and changing one parameter--in this case, the temperature--can have effects far beyond what a simple straight line extrapolation would suggest. If we're lucky, follow-up studies will show that the methane emissions are either stable or only growing slowly, giving us enough time to upgrade how we live without having to do anything risky. But even if this is the case, good luck can't hold on forever.
(For more details on the effects of rapid methane melts, see this piece at Climate Progress, and this piece at Worldchanging.)
(03/10/10 09:00 PM)
- Is Milfhunter.com Appropriate Laptop Fare on Flights? Survey Says....
Asked by TripAdvisor in its second annual air travel survey what they'd do if their next-door neighbor were accessing inappropriate content on the in-flight Wi-Fi (not, one assumes, the movie Airplane!), 22% of respondents said they would ask the person to close the offending material; 6% would complain to the airline; but 27% would alert a flight attendant.
The follow-up questions--namely, just what would they ask the trolley dolly to do, especially if he or she were a hottie--were not, it seems, deemed important enough for TripAdvisor.
While the survey dealt a lot with airline fees, the online travel site threw up a few other interesting titbits on a whole host of topics, from A(irports) to (si)Z(e). In a nutshell:
A quarter of respondents named legroom as the biggest pet peeve.56% expected airline fees to increase this year, citing the non-carry on baggage costs as most annoying.74% thought that fatties should be made to buy two seats, with over one-fifth expecting (hoping?) airlines to start charging extra for the overweight.In-Flight Wi-Fi is a big draw for passengers, with 30% more likely to book a flight on a Wi-Fi supporting flight. 61% wouldn't pay extra for the service, while 27% would pay $5 or less for it.Over half of those polled prefer to travel with just cabin baggage, citing the extra fees as a reason.79% are not bothered by airport scanners that strip you of your dignity.Smalltalk: 73% want a little, 12% want none.The gender of the person in the seat next to you is unimportant for 65%, but of the 35% who did care, 87% would prefer their seatmate to be a woman.Over half the respondents would rather have an aisle seat.The usual gripes about airports came up as well. Snaking security lines, food prices and lack of seating, and 95% of the 3,200 Americans polled thought that there should be a price limit on water, since airport rules forbid passengers to take bottles through security.
[Via TripAdvisor. Image Via Gizmodo]
(03/10/10 09:00 PM)
- IBM's Hottest New Cell Phone Market: Senior Citizens (and the Illiterate).
Among cell phone users in developed countries, IBM is betting the market with the biggest growth potential is...people over the age of 65?
It makes more sense than you'd think. According to recent findings, most of them already own cell phones, so it's not as if they're adverse to the technology. But unlike younger generations, who are seemingly targeted with a new cell phone gimmick every week, they're largely ignored on the marketing front--excepting a few efforts from Nokia and Samsung, which makes the senior-friendly Jitterbug
IBM's two-year research program, which also involves the National Institute of Design of India and Tokyo University, will explicitly focus on making cell phones easier to use, for both the elderly and the illiterate. Moreover, the software it develops will be open-source, so all governments and businesses can take advantage.
"As the population in Europe and North America ages, the need for specialized mobile devices will become acute," Ben Wood, research director at British consultancy CCS Insight, told Reuters. "Phone makers will have to adapt if they want to appeal to a generation that has grown up with mobile devices, but can't use them in the ways they used to."
In other words, the conventional "wisdom"--make the buttons bigger! make the ringtones louder!--is old news.
[Story via Reuters; image via AARP]
(03/10/10 09:00 PM)
- 5 Ways to Make Your Business Easier to Recommend.
5 Ways to Make Your Business Easier to Recommend
Share5 Ways to Make Your Business Easier to RecommendThis content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 If I [...] (03/10/10 09:00 AM)
This content from: Duct Tape Marketing - Build Your Brand So People Will Refer You.
Build Your Brand So People Will Refer You
ShareBuild Your Brand So People Will Refer YouThis content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 As part of [...] (03/10/10 09:00 AM)
This content from: Duct Tape Marketing - Author of Book Yourself Solid Visits Referral Week.
Author of Book Yourself Solid Visits Referral Week
ShareAuthor of Book Yourself Solid Visits Referral WeekThis content from: Duct Tape Marketing This post is a special Make a Referral Week guest podcast featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 Marketing podcast with [...] (03/10/10 09:00 AM)
This content from: Duct Tape Marketing - Being a Light to Others. On a scale of one to ten, rate the progress you made today. If you think it is from 7 to 10, think again. On a personal level, many of us would feel content with the amount of work done even without...
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- Why Word of Mouth Doesn’t Happen.
Why Word of Mouth Doesn’t Happen
Why Word of Mouth Doesn’t HappenThis content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 Sometimes, what you do is [...] (03/09/10 09:00 PM)
This content from: Duct Tape Marketing - 17 Terrific Tactics to Inspire Customer Love (and Get New Business).
17 Terrific Tactics to Inspire Customer Love (and Get New Business)
17 Terrific Tactics to Inspire Customer Love (and Get New Business)This content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week [...] (03/09/10 09:00 PM)
This content from: Duct Tape Marketing - Bake a Referral Engine Into Your Business Model.
Bake a Referral Engine Into Your Business Model
Bake a Referral Engine Into Your Business ModelThis content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 Have you ever [...] (03/09/10 09:00 PM)
This content from: Duct Tape Marketing - Is Google Local Search For Sale?.
Is Google Local Search For Sale?
ShareIs Google Local Search For Sale?This content from: Duct Tape Marketing I’ve always assumed that Google Maps (and other local search directories) would build up the free local directory, drive other for pay players out, get us hooked on their service, and then start charging to be listed in the prime spot. In this case the [...] (03/09/10 09:00 PM)
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- A Simple Way to Increase Referrals 300%.
A Simple Way to Increase Referrals 300%
A Simple Way to Increase Referrals 300%This content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 I’m always amazed at [...] (03/09/10 09:01 AM)
This content from: Duct Tape Marketing - Four Guaranteed Ways to Trash Your Reputation . Remember when ISPs used to determine which email was spam based on message content, like using "free" in the subject line? These days, they pay more attention to who you are than to what y...
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- Deep Linking Auto cash content LM Bonus. http://canyoutraceaphonenumber.blog.friendster.com/2010/01/how-to-trace-a-mobil...
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- Author of Word of Mouth Marketing Visits Referral Week.
Author of Word of Mouth Marketing Visits Referral Week
Author of Word of Mouth Marketing Visits Referral WeekThis content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 Marketing podcast [...] (03/08/10 09:00 PM)
This content from: Duct Tape Marketing- . ( )
- The Referral Multiplier Effect.
The Referral Multiplier Effect
The Referral Multiplier EffectThis content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 After I read an early copy of [...] (03/08/10 09:00 AM)
This content from: Duct Tape Marketing- It Is Make a Referral Week!.
It Is Make a Referral Week!
It Is Make a Referral Week!This content from: Duct Tape Marketing I’ve declared this week, March 8-12, Make a Referral Week with the intent of drawing attention to the act of making referrals rather than simply receiving them. In fact, I have set a goal to challenge 1000 businesses, large and small, to make 1000 referrals [...] (03/08/10 09:00 AM)
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- Weekend Favs March Six.
Weekend Favs March Six
Weekend Favs March SixThis content from: Duct Tape Marketing I have a weekend routine where I share a handful of favorite things I tripped upon online this week. I usually about three and don’t go into much detail but suggest you check them out. The image featured in the post is a favorite creative commons image [...] (03/06/10 09:00 AM)
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- Mining Twitter with Google Turns Up Some Interesting Stuff.
Mining Twitter with Google Turns Up Some Interesting Stuff
Mining Twitter with Google Turns Up Some Interesting StuffThis content from: Duct Tape Marketing As a marketing tool the Twitterverse gets so much more useful when you can filter out all the noise and drill down to people and communities that might very much want to know what you’ve got to offer. A bit of bloom has [...] (03/04/10 09:01 AM)
This content from: Duct Tape Marketing- Building Your Referral Engine – Free Webinar with the Referral A-Team.
Building Your Referral Engine – Free Webinar with the Referral A-Team
Building Your Referral Engine – Free Webinar with the Referral A-TeamThis content from: Duct Tape Marketing As part of the Make a Referral Week 2010 Education Series I am highlighting the power of referrals and word of mouth marketing with a live event featuring the some of the brightest authors, speakers and thought leaders on the [...] (03/04/10 09:01 AM)
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- Making Your Google Alerts Smarter.
Making Your Google Alerts Smarter
ShareMaking Your Google Alerts SmarterThis content from: Duct Tape Marketing If you follow my writing you know that I’m a big fan of setting up routines that let you listen in on what’s being said about your brands, products, people, industry and competitors using free tools like Google Alerts. Google Alerts let you set-up custom searches [...] (03/03/10 09:00 AM)
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- What’s on the Back of Your Napkin?.
What’s on the Back of Your Napkin?
ShareWhat’s on the Back of Your Napkin?This content from: Duct Tape Marketing Marketing podcast with Dan Roam (Click to play or right click and “Save As” to download – Subscribe now via iTunes Dan Roam, author of The Back of the Napkin, thinks that any problem can be solved with a picture. And that anybody can draw [...] (03/02/10 09:00 AM)
This content from: Duct Tape Marketing- Would You Like to Know How To Teach Your Business to Market Itself?.
Would You Like to Know How To Teach Your Business to Market Itself?
ShareWould You Like to Know How To Teach Your Business to Market Itself?This content from: Duct Tape Marketing Hope you can join me for a free webinar Wednesday March 3rd at 1pm CST as I reveal through the use of The Marketing Hourglasssm the logical progression that takes your customer from know to refer. Nail all [...] (03/02/10 09:00 AM)
This content from: Duct Tape Marketing- Video Microsites?The Brand-Story Campaign Solution. Everyone has a website stuffed with content ranging from the important to the useless. But marketing initiatives aimed at a highly targeted audience require their own space and identity if they are to succeed. When you use the Web as your vehicle for your campaign, the obvious solution is a ...
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- Local Review Success Hits Speed Bump.
Local Review Success Hits Speed Bump
ShareLocal Review Success Hits Speed BumpThis content from: Duct Tape Marketing You know I’m a supporter of the local review sites like Yelp! and City Search, but some small business owners have issues with the format. Here’s the dilemma, consumers do seem to like them because they offer an easy way to get some input on [...] (03/01/10 09:00 PM)
This content from: Duct Tape Marketing- AP Forms New Digital Unit; Subscription iPad First Product. The Associate Press is pushing deeper into digital publishing by forming a new business unit to create content and products for the myriad platforms that are emerging. The first order of business for...
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- Rockabilly Salon Stands Out.
Rockabilly Salon Stands Out
ShareRockabilly Salon Stands OutThis content from: Duct Tape Marketing The idea of differentiation and standing out in whatever industry you are in is such an important concept that I take the opportunity to write about it frequently. The key is to find something that makes it very easy for people to see you’re doing something different [...] (03/01/10 09:00 AM)
This content from: Duct Tape Marketing- Weekend Favs February Twenty Seven.
Weekend Favs February Twenty Seven
ShareWeekend Favs February Twenty SevenThis content from: Duct Tape Marketing I have a weekend routine where I share a handful of favorite things I tripped upon online this week. I usually about three and don’t go into much detail but suggest you check them out. The image featured in the post is a favorite creative commons [...] (03/01/10 09:00 AM)
This content from: Duct Tape Marketing- A Website Content Writing Service Can Transform Your Content From Flop to Phenomenal. Does your website lack interest and sparkle? A website content writing expert can transform the written words on your pages into content that sparks interest and magnetizes visitors to remain on ... (02/25/10 09:00 AM)
- Making Referrals As a Job Creation Engine.
Making Referrals As a Job Creation Engine
ShareMaking Referrals As a Job Creation EngineThis content from: Duct Tape Marketing Following on the success of last year’s Make A Referral Week I am calling out to small businesses once again to stimulate the economy and create jobs through the act of referrals. During the week of March 8-12, I am challenging my readers to [...] (02/25/10 09:00 AM)
This content from: Duct Tape Marketing- Made to Switch with Chip Heath.
Made to Switch with Chip Heath
ShareMade to Switch with Chip HeathThis content from: Duct Tape Marketing Marketing podcast with Chip Heath (Click to play or right click and “Save As” to download) – Subscribe now via iTunes Hopefully you recognize the title of this post as a play on Chip and Dan Heath’s wildly popular book Made to Stick and the recently [...] (02/24/10 09:00 PM)
This content from: Duct Tape Marketing- . ( )
- The Hitchhiker’s Guide to Social Media Marketing.
The Hitchhiker’s Guide to Social Media Marketing
ShareThe Hitchhiker’s Guide to Social Media MarketingThis content from: Duct Tape Marketing Back in high school I had a great English teacher (I may not have left him with that impression at the time) that was very into science fiction. He made us read Robert A. Heinlein and all 1200 pages of Atlas Shrugged, but I [...] (02/23/10 09:01 AM)
This content from: Duct Tape Marketing- 7 Steps to Powerful Online Seminars.
7 Steps to Powerful Online Seminars
Share7 Steps to Powerful Online SeminarsThis content from: Duct Tape Marketing For many businesses, particularly service oriented businesses, getting up in front of a group of prospects with the opportunity to demonstrate your knowledge and expertise is one of the best lead conversion opportunities going. Holding workshops and seminars live and in person has long been [...] (02/22/10 09:00 AM)
This content from: Duct Tape Marketing- Weekend Favs February Twenty.
Weekend Favs February Twenty
ShareWeekend Favs February TwentyThis content from: Duct Tape Marketing I have a weekend routine where I share a handful of favorite things I tripped upon online this week. I usually about three and don’t go into much detail but suggest you check them out. The image featured in the post is a favorite creative commons image [...] (02/20/10 09:00 AM)
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- Microsoft Outlook 2010 Will Make Social Media Mainstream.
Microsoft Outlook 2010 Will Make Social Media Mainstream
ShareMicrosoft Outlook 2010 Will Make Social Media MainstreamThis content from: Duct Tape Marketing For many readers of this blog social media is mainstream, but I travel the highways and byways of this country and experience first hand in my workshops and presentations the amount of folks that “just don’t get” social media. I think they’ve heard [...] (02/19/10 09:00 AM)
This content from: Duct Tape Marketing- 5 Steps to Successful Facebook Advertising.
5 Steps to Successful Facebook Advertising
Share5 Steps to Successful Facebook AdvertisingThis content from: Duct Tape Marketing Currently Facebook boasts somewhere in excess of 400 million users and growing. You’ve probably heard this line by now, but If it were a country it would be the third largest in the world behind China and India only. There’s a pretty good bet that [...] (02/18/10 09:01 AM)
This content from: Duct Tape Marketing- Join the Mobile Webinar Win an HP iPAQ Glisten.
Join the Mobile Webinar Win an HP iPAQ Glisten
Join the Mobile Webinar Win an HP iPAQ GlistenThis content from: Duct Tape Marketing Join me for a free web panel discussion – Mobile Marketing for Small Business – February 18th at Noon CST – Register here for Feb 18 Mobile Marketing Event As mobile devices evolve to powerful hand held computers, smart marketers are embracing [...] (02/17/10 09:01 PM)
This content from: Duct Tape Marketing- Your Business Is Worthless if It Depends on You.
Your Business Is Worthless if It Depends on You
ShareYour Business Is Worthless if It Depends on YouThis content from: Duct Tape Marketing Marketing podcast with John Warrillow (Click to listen, right click and Save As to download – subscribe now via iTunes The title of this post might sound like fighting words for some, I mean, you work and sweat and pour your life into [...] (02/16/10 09:01 PM)
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- 3 Ways to Use the Google Wonder Wheel for Visiual SEO.
3 Ways to Use the Google Wonder Wheel for Visiual SEO
Share3 Ways to Use the Google Wonder Wheel for Visiual SEOThis content from: Duct Tape Marketing Google has a tool buried deep into the core search functionality that doesn’t get talked about much. The tool is called the Wonder wheel. Essentially, it’s just another way to view your search results but it focuses on creating a [...] (02/11/10 09:01 AM)
This content from: Duct Tape Marketing- Free Live Training Mobile Marketing for Small Business.
Free Live Training Mobile Marketing for Small Business
ShareFree Live Training Mobile Marketing for Small BusinessThis content from: Duct Tape Marketing You know mobile is the hottest marketing tactic going right now. Maybe you don’t feel it yet, maybe you’re not sure if it’s really time to get on board or not. Join me for a free web panel discussion – Mobile Marketing [...] (02/11/10 09:01 AM)
This content from: Duct Tape Marketing- Gizelle Fashion Content vs. Textbroker.com. Every Internet marketer knows they need fresh and unique content to get targeted traffic. This content can be used on article directories, forums, blogs, etc. Today, we will review two of the top lead... (02/09/10 09:01 AM)
- PR is Only Dying If It Isn’t Evolving.
PR is Only Dying If It Isn’t Evolving
SharePR is Only Dying If It Isn’t EvolvingThis content from: Duct Tape Marketing Marketing podcast with Brian Solis (Click to listen, right click and Save As to download – subscribe now via iTunes For this episode of the Duct Tape Marketing Podcast I asked Brian Solis, Principal of FutureWorks and co-author of Putting the Public Back in [...] (02/09/10 09:01 AM)
This content from: Duct Tape Marketing- 5 Questions You Should Ask Every Customer.
5 Questions You Should Ask Every Customer
Share5 Questions You Should Ask Every CustomerThis content from: Duct Tape Marketing Constantly seeking feedback from your customers is a great way to learn how to market your business more effectively. If you’ve never done this before, do it immediately as it is one of the best ways to discover what you do that actually differentiates [...] (02/08/10 09:01 AM)
This content from: Duct Tape Marketing- Weekend Favs February Six.
Weekend Favs February Six
ShareWeekend Favs February SixThis content from: Duct Tape Marketing I’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking it won’t involve much analysis and may range widely in topic. (Flickr image included here [...] (02/06/10 09:01 PM)
This content from: Duct Tape Marketing- Extending Your Presentations Through the Backchannel.
Extending Your Presentations Through the Backchannel
ShareExtending Your Presentations Through the BackchannelThis content from: Duct Tape Marketing The term “backchannel” was coined in the field of Linguistics in the 1970’s to describe listeners’ behaviors during verbal communication. It is commonly used these days to describe the behavior or conversation going on in social media while a speaker is making a presentation. In [...] (02/05/10 09:01 AM)
This content from: Duct Tape Marketing- Analytics from a Really Smart Guy.
Analytics from a Really Smart Guy
Analytics from a Really Smart GuyThis content from: Duct Tape Marketing Marketing podcast with Avinash Kaushik (Click to listen, right click and Save As to download – subscribe now via iTunes Avinash Kaushik, author of Web Analytics 2.0 is one of those rare people who can take a somewhat dry and mathlike subject of web analytics [...] (02/04/10 09:00 PM)
This content from: Duct Tape Marketing- Right and Wrong of PR Pitches.
Right and Wrong of PR Pitches
ShareRight and Wrong of PR PitchesThis content from: Duct Tape Marketing For years I was on the pitching end of PR and, while I still do some for my own promotion, I am more often on the receiving end of pitches these days. It’s probably foolish to suggest there is one right way and one wrong way [...] (02/04/10 09:00 PM)
This content from: Duct Tape Marketing- Social Media Infecting Every Aspect of Business.
Social Media Infecting Every Aspect of Business
ShareSocial Media Infecting Every Aspect of BusinessThis content from: Duct Tape Marketing For this week’s post at AMEX OPENForum I outlined 5 Ways That Sales People Can Benefit From Using Social Media Social media tools are incredible for engagement, amplification, nurturing and deepening relationships – all the stuff that sales is supposed to do. In fact, [...] (02/03/10 09:00 PM)
This content from: Duct Tape Marketing- Problem Solved: How Do I Keep My Website Interesting, and Keep Visitors Coming Back?. We've created a cool website. The bell and whistles are working well?not too little, not too much. We're getting lots of visits from lots of cool folks. But now that we're up and running so well, we're panicked about keeping content fresh! How do I keep it interesting, and keep ...
(02/02/10 09:00 PM)
- The Single Greatest Way To Discover Innovation.
The Single Greatest Way To Discover Innovation
ShareThe Single Greatest Way To Discover InnovationThis content from: Duct Tape Marketing Warning: I have no scientific research to back up the theory I’m about to ponder, but I would love to hear your thoughts after/if you complete reading this post. I don’t really recall the first time I discovered this, but it’s happened enough that I [...] (02/02/10 09:00 AM)
This content from: Duct Tape Marketing- 5 Ways to Rock Customer Review Sites.
5 Ways to Rock Customer Review Sites
Share5 Ways to Rock Customer Review SitesThis content from: Duct Tape Marketing There’s been a fair amount of coverage recently about the ins and outs, good and evil, usefulness and rudeness of customer rating and reviews sites. No matter how you feel about these social recommendation sites, if you own a small business of any kind, [...] (02/01/10 09:00 PM)
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