Articles About Collateral Search Results
Results for: collateral
- Putting It On Paper.
Rhonda Abrams:
Even if you’re the most wired business marketer — flashy Web site, search marketing, huge number of contacts on LinkedIn — sooner or later, you’re still going to need something on paper. You’ll want marketing collateral — or printed pieces that support your marketing efforts.
Going on a sales call? Better bring a brochure, business [...]
(08/18/08 09:00 PM)
- How to Create Marketing Demos That Sell Products. One of the biggest challenges that marketing departments face is producing marketing tools that actually get used by the sales team.
You want to create marketing tools that help sell products, not collateral that sits on a shelf. So how do you do it? How do you create a marketing tool that not only gets used but also can reinforce your marketing messaging so that everyone is speaking the same language?
(04/22/08 09:01 AM)
- Future of Online Retailing -- Four Predictions. Forrester and Jupiter report that more than 70% of online shoppers seek out user reviews before making a purchase decision. MarketingSherpa reports that 84% of consumers prefer the opinion of other consumers vs. experts. Hundreds of retailers including WalMart, Best Buy, HP, and the Home Depot have followed Amazon’s lead by allowing their consumers to review products in the online channel. Consumers demand social commerce solutions and retailers are driving measurable results. As consumers are presented with increasing choices, channels, and messages, they will continue to turn to peers to discover, research, and make decisions about products and services. Retailers will need to utilize technology and best practices to provide authentic, relevant, and effective social commerce solutions to retain their customers into the future. 1) SOCIAL CONTENT IS GOING MULTI-CHANNEL The future of reviews and social content is going beyond the product page and into other channels such as mobile phones, kiosks, print collateral, online advertising, and social networks. It is clear that consumers rely on social content to make purchasing decision. They will expect to be able to access to this content regardless of channel in order to inform their purchasing process. The retailers that provide this multi-channel access will develop competitive advantages in their markets to attract and retain consumers. Additionally, more retailers will see the value of integrating social commerce with CRM and other “back-end” channels. Retailers will start to leverage social content as a key input into driving decisions in marketing, sales, advertising, customer support, and...
(12/09/07 09:01 PM)
- What the terrorists want.... Great post from Bruce Scheier (via Fouroboros) I'd like everyone to take a deep breath and listen for a minute. The point of terrorism is to cause terror, sometimes to further a political goal and sometimes out of sheer hatred. The people terrorists kill are not the targets; they are collateral damage. And blowing up planes, trains, markets or buses is not the goal; those are just tactics. The real targets of terrorism are the...
(08/26/06 09:03 AM)
