Marketing Articles About Buzz Search Results
Results for: buzz
- The Ryder Cup of Word of Mouth. Sean Moffitt at Agent Wildfire, author of blog Buzz Canuck, just published a list of top 23 U.S. Word of Mouth bloggers. As described by Sean..."...these broad-minded bloggers and company heads have distinguished themselves by trying to understand how ideas spread, online and offline, through a range of different strategies and tactics. In my opinion, they are much closer to the purpose and benefits of web 2.0, co-creation, social networks and other web, cultural and social phenomenon."I tip my hat to him for adding me to the list. I'm honored to be among this group. And I need to work on fulfilling this honor by keeping up on this blog, though these days I do a lot of blogging on Social Commerce and WOM on Bazaarblog.Here's his list of the USA Team:1. Jackie Huba/Ben McConnell - Church of the Customer (Austin, Texas)2. Andy Sernovitz - Damn! I Wish I Thought of That! (Chicago, Illinois)3. Pete Blackshaw - CGM (4. Jim Nail - Cymfony5. Ed Keller - Keller Fay6. Jeremiah Owyang - Web Strategist7. Rohit Bhargarva - Influential Marketing8. Owen Mack - CoBrandIt9. Walter Karl - WOM Study10. Fred Reichheld - Net Promoter - Boston11. Max Kalehoff - Attention Max12. Oliver Blanchard - Brand Builder13. Charlene Li - Groundswell14. Sam Decker15. Joseph Jaffe16. John Moore - Brand Autopsy (Austin, Texas)17. Peter Kim, Being Peter Kim (Austin, Texas)18. Mack Collier - The Viral Garden19. Spike Jones - Brains on Fire20. Ron McDaniel - Buzzoodle21.John Jantsch - Duct Tape Marketing22. Kim Proctor -...
(09/07/08 09:00 PM)
- Industry Buzz & Snippets: 9/2/08. Ad Networks and Analytics:
Google is preparing a measurement system for display advertising on YouTube, comparable to the Quality Score system used for paid search.
Agencies and Marketing...
(09/04/08 09:00 PM)
- Industry Buzz & Snippets: 9/2/08. Agencies and Marketing Execs:
Big pharma Merck chose TBWA\GERMANY‘s Hamburg office to manage global comm for three of its labels: Nasivin, Femibion and Flexagil. Campaigns are expected to debut...
(09/02/08 09:01 AM)
- Industry Buzz & Snippets: 8/28/08. Agencies and Marketing Execs:
Ex-strategic services director Kara Trivunovic of Premiere Global Services launched The Email Advisor, a marketing firm focused entirely upon email. So far it has one...
(08/28/08 09:01 AM)
- Nielsen Issues Presidential Campaign Scorecard. Last week the Nielsen Company released an overview of the presidential campaign's summer progress, providing a look at candidates' online presence and buzz, advertising campaigns, as well as TV...
(08/27/08 09:00 PM)
- Industry Buzz & Snippets: 8/26/08. Ad Networks and Analytics:
Brand.net, an ad network for brand advertisers, raised $10 million in its second round of funding, led by Norwest Venture Partners. This brings its total funding to $13...
(08/26/08 09:01 AM)
- Haagen Dazs Viral Vid Sparks Bee-Lovin' Buzz. Associating environmental, social, or political causes with brands isn't just a cheap trend. Done properly, it is also effective: studies say 7 in 10 consumers have purchased a product or service...
(08/25/08 09:01 AM)
- Yahoo Buzz Joins the Content Voting Fray.
Yahoo’s Buzz, formerly a limited-access site, just opened up to the world. Its format and functions closely resemble Digg, with a few major differences.
-Buzz shows thumbnail images next to every item on the list. When a naked Jennifer Aniston is involved, that’s a big deal.
-Buzz’s rankings are not only tied to user votes, [...]
(08/19/08 09:00 AM)
- Seth Reopens Triiibes. Few marketers can create a buzz like Seth Godin - the rest of us are just here to learn from him.
He has created a quasi exclusive social network he’s called Triiibes and is reopening the membership come Aug 5th. Go get his book, send him the receipt and join triiibes, it’s a focused way to [...]
(08/02/08 09:01 PM)
- How to Market Your Independent Film to Festivals. Film festivals have become the prime venue where independent filmmakers launch their works to the public. Festivals offer an excellent place to build buzz about your film, find distribution deals, network, get press coverage, and experience an audience for your movie.
Despite the importance of film festivals, most independent filmmakers have not really considered how best to market themselves to these venues.
(07/15/08 09:01 AM)
- Pixie Maté - My Newest Marathon Sponsor.
I want to welcome Pixie Maté as a sponsor of the Feld 50 by 50 Marathon Team. Pixie Maté joins Return Path as one of my sponsors and has committed $250 to Accelerated Cure for every marathon I complete going forward. I've got 39 to go, so that's a total commitment of $9,750 - wow guys, awesome!
Pixie Maté is a Boulder based organic foods company taking yerba maté to the masses. Yerba maté is the national drink of Argentina, Paraguay, Uruguay and S. Brazil where it is a dietary staple next to bread and meat. This liquid vegetable contains more antioxidants than green tea and affords a buzz like coffee, but without the jitters, and peaks and valleys. Pixie Maté calls it the balanced buzz with a llama-load of antioxidants.
I've gotten to know T.J. McIntyre - the founder of Pixie Maté - over the past few years. I'm a regular Pixie Maté drinker, especially when I need a little more than tea in the mid-afternoon. I'm powered by Maté and maybe even more invincible than Ironman.
To date, including the first $1,000 from Return Path for running Grandma's Marathon in Duluth, MN, I've raised $2,375 for Accelerated Cure. Between funds raised so far, the Return Path sponsorship and Pixie Maté sponsorship, I'm well over $50,000 committed. Thanks to every one that has supported me (and Accelerated Cure) to date.
My next marathon is in Ashton, Idaho on August 23. Last year 159 people finished the marathon. Matt Blumberg - the CEO of Return Path - is running the second half of the marathon with me to help bring me in under 4:45. Wish me good training over the next six weeks. And if you feel inclined, please click on the donate button in the widget and help support me and - more importantly - Accelerated Cure.
(07/08/08 09:00 PM)
- Geoffrey Moore "Provocative Selling" Presentation. Geoffrey Moore presented at Austin Texchange a couple weeks ago. It was a great event. A lot of buzz from 300 entrepreneurs and executives in attendance. His topic was "Provocative Selling: How to Break and Enter Markets...Even in a Downturn". The biggest takeaway for me was that 'leads' don't work when selling something new in a downturn. You have to have the warm introduction and participation from executives, and create a sense that something is missing in the prospect's business without your solution. Geoff gave me permission to link to his slides from our Austin Texchange site here. Also see pictures from the event. Incoming President Charley Dean (Silverton Ventures), Geoffrey Moore, and Sam Decker (outgoing Texchange President)
(06/30/08 09:00 AM)
- The Gap in Customer Engagement. Late post from the Forrester Marketing Forum Conference I attended a couple weeks ago. The topic was “Customer Engagement”, which is heralded by many publications as the new marketing buzzword. I love buzzwords…they get buzz! Which gets people talking, which gets people trying things, which causes failures, which creates learning, which (hopefully) creates better companies. I digress. The primary research and paper behind customer engagement was conducted by Brian Haven, who’s a great Forrester Analyst. I’ve known him for years and spoken in his workshops on Social networking and UGC. I’m a big believer in the idea of customer engagement. But I have 2 cents to add on where customer engagement comes from and where the gap is in achieving this goal in organizations. The conference was a balance of ideas to measure customer engagement, with tools, principles and experiences that result in more engaged customers. During the show I posted to Facebook “Customer Engagement is a more measured way of defining Customer Experience”. Said another way, Customer Engagement is an outcome…and outcomes (as well as inputs) are measurable. There are a lot of metrics that can point to engaged customers. I don’t think the absolute figures of these measures matter as much as trending to understand if you’re winning or losing customer engagement. But what is a point of customer engagement worth in revenue, margin or saved costs? Some of the metrics for customer engagement – such as time on site, Net Promoter, or Brand awareness -- could track...
(04/23/08 09:01 PM)
- Who Owns Word of Mouth in an Organization?. At this year’s Word of Mouth Marketing Association Summit (WOMMA) on November 14/15 in Las Vegas, one of the topics will be “who owns word of mouth?” Is it one person in PR or advertising? Product development? Someone on the web team? In some companies it’s someone in PR, who is responsible for blogger relations. But in my opinion, that’s a tiny fraction of word of mouth on a typical fortune 500 brand. In some companies, as it was at Dell, the word of mouth ‘owner’ was someone in advertising who created viral / buzz campaigns. Typically what happens is word of mouth tends to be about the advertising or marketing (not the product. Advertising can amplify word of mouth if the product is good (and they do it right), but if the product/service is no good, advertising effectiveness declines over time. Should word of mouth have an owner? I believe the lack of appreciating and impact for word of mouth is usually because the owner owner is not senior enough and the strategy not broad enough. I believe that word of mouth needs part of many functions' operational roles....product development, marketing, advertising, PR, and especially customer service. Perhaps having one owner, especially too low, means other people don’t feel the ownership. Perhaps the CEO and CMO needs to own word of mouth, and thread it throughout the entire company as a part of the culture. That’s my vote. What’s yours? Join the discussion on this and other Word of...
(09/29/07 09:00 AM)
- It's Time For Open-Source Hardware. Open-source software has proven that users are sometimes the best designers with products like the Linux operating system and the Firefox browser. The next logical step is open-source hardware, a movement that is gaining ground in design circles. For instance, Chuck Messer at Tackle Design in Durham, North Carolina has developed an open-source jaundice light for developing countries using blue LEDs that can be manufactured for $75 (versus $3,000 to $5,000 for a similar piece of hospital equipment). And he is also involved with the Open Prosthetics Project, which is trying to bring back an updated version of the popular World War One-era Trautman Hook. Similarly, there are efforts to create open-source computers, cars, telephones, and 3-D printers. There is even a venture-backed company called Bug Labs trying to apply the concept to the commercial realm with what sounds liek open-source consumer electronics. As Fred Wilson, an investor in Bug Labs, cryptically puts it:The thing about Bug is that it's not anything like the iPhone. It's closer to Ning. It's all about what people will make with a Bug, not what a Bug is when it comes out of the box. The buzz around open-source hardware is just going to keep getting louder because it is an idea whose time has come. Bringing the culture of participation to physical products is a natural evolution of the open-source, DIY world we are now living in. What open-source hardware/products would make the most sense to build a business around? Comments are open....
(07/31/07 09:01 PM)
- Why Facebook will Network Business Users. Facebook launched its open platform in late May, preceded and followed by a lot of buzz. As a (late) early adopter, I launched a profile several weeks ago. I uploaded my contacts and found many professional friends were already on Facebook. People who joined after me did the same thing, and added me as a friend. Today I have 140 friends on Facebook, and growing. I’ve told my team to get on Facebook and introduced colleagues to Facebook. I suppose I’m an evangelist right now, encouraging people to get on Facebook to, if nothing else, experience a turning point in social networking. In the ‘early days’ I was on Ryze, Orkut and eCademy, but I wasn’t very active. Several years ago, I got on LinkedIn. Its superior interface and quality of professional members hooked me. I’ve focused my time there to reconnect with colleagues, find employees, and answer questions. I’ve amassed hundreds of (mostly relevant) contacts. LinkedIn is a superior tool for finding people with relevant business connections or experiences. Now that Facebook is open, how will the landscape of these online networks be affected? For professionals on both networks, which will garner more care and feeding? How will each network evolve, especially after LinkedIn’s announcement of opening its platform to application developers? My prediction is LinkedIn will remain as a business network. It is suited to accomplish tasks: hire people, get answers, find experts/contractors and maintain professional contacts. At the same time, despite its heritage being rooted in fun...
(07/11/07 09:01 PM)
- Social Media Pundits Disconnect from B2B Marketing. As someone in B2B, do you feel left out of the social media buzz? I read a good article on What’s Wrong With Social Media For B2B Marketing by John Miller who also writes the Modern B2B Marketing blog. John's...
(06/14/07 09:00 AM)
- Podcast: Lead Generation via Podcasts: An Interview With Paul Dunay. Are you interested in podcasting to create demand and generate leads? I interviewed Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog. This year, Paul is going to do over...
(04/19/07 09:00 AM)
- Telemarketing big with Xerox. Do you use the telephone as part of your multi-modal lead generation strategy? A recent BtoB Magazine article by Carol Krol, Copy this: Telemarketing big with Xerox shows that, although the phone may not be as buzz worthy as other...
(02/28/07 09:00 AM)
