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40. Why Getting Serious In Writing Your Sales Copy Will Get You No Where, And How You Can Overcome It Without Being Serious ?. Dear friend,
    
    Have you ever wonder how I decide what to write about on my blog post?
    
    I guess not.
    
    I knew there are blogger out there who will write in advance and... (04/11/09 09:01 AM)

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56. Changing my blog URL to fruitfulstrategy.com/blog. After much thought about whether I should continue my blog on Typepad versus embedding into my website, I've decided that the latter would be the best long-term approach. I'll keep this blog active and will likely post an occasional article... (04/02/09 09:00 PM)

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72. Learn Copywriting Fast - With This Simple Secret Guaranteed To Send Your English Teacher Into A Coma !. This Great Article Is Written By Ben Settle (A Direct Respond Copywriter)
    
    If you want to dramatically improve y... (03/02/09 09:01 AM)

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75. 3 Ways To "Skeptic-Proof" Your Copywriting Claims And Promises !. This Great Article Is Written By Ben Settle (A Direct Respond Copywriter)
    
    One of the biggest reasons people won... (02/27/09 09:01 AM)

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78. The 20 Best CRM Blogs of 2008. Inside CRM ranked the top CRM blogs based on their insights, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list (which includes 20 blogs) I discovered some new ones... (02/25/09 09:00 AM)

79. Why Writing Blogs Just for SEO Will Inevitably Fail . Search engine optimization (SEO) remains critically important for B2B marketers doing lead generation online. And it's pretty common advice to hear: launch a blog because the relevant content will attract links and improve your search engine visibility. Blogs can offer... (02/25/09 09:00 AM)

80. How to Select and Optimize Outsourced Teleprospecting Redux. If you're too busy to listen to my podcast or simply prefer to reading over listening, Sridhar Ramanathan, whom I interviewed on how to select and optimize outsourced teleprospecting partnerships, posted his the talking points on his blog. Pacifica Group:... (02/25/09 09:00 AM)

81. The 2008 Top of the Funnel List. Craig Rosenberg recently created a list of the most influential people in B2B Demand Generation, and I’m honored to have been included. Many know Craig through his blog, Funnelholic, or through his company Tippit. Funnelholic is a very insightful and... (02/25/09 09:00 AM)

82. Top Lead Generation Tips for New Sellers. The faster we can get new sales reps producing revenue the better. So what works? Jill Konrath shares 5 great tips for new sellers on her Selling to BIG Companies Blog and it’s definitely worth a read. I particularity liked... (02/25/09 09:00 AM)

83. Can a social media like Twitter boost your lead generation results?. Yes. I came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea, CEO of Synertegic, Inc., started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting... (02/25/09 09:00 AM)

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87. Cool! A glimpse into the life of Norm Abram.

    You can file this post under "things most people reading this blog don't know about Dana." I'm a huge fan of woodworking, tinkering, welding and anything mechanical. My "real" dream job is to be a high school shop teacher. No shit. Really.

    So, I was pretty excited today to see a glimpse at an upcoming interview with one of my "TV heroes", Norm Abram of the New Yankee Workshop and This Old House. Oddly enough, I had a chance to see Norm, live and in person, as a small coffee shop in West Virginia this year. Wild!

    Anyway, for those of you that have even a passing interest in home renovation or things relating to woodworking, this article on the Wood magazine blog is a great bit of insight into the life of Norm Abram.

    *** By the way, most of the "marketing related" blogging is moving over the MarketingSavant.com site, while this blog will soon morph into a blog that's more about Dana's speaking engagements and such.

    
    
    (02/24/09 09:00 AM)

88. Tagclouds may be 'out', but this is kinda cool.... Last year (that's a year ago) tag clouds were coined the "mullet of the Web"...so I don't know what that makes them this year. But I ran across Wordle (which I've seen before) and it creates some really interesting layouts of tagclouds to summarize a blog or RSS feed. Here is the summary of my blog (though I don't think it's capturing all the history of my blog). (02/24/09 09:00 AM)

89. Top 10 Decker Marketing Posts from 2008. After looking at the top posts for 'my other blog' at Bazaarblog, I'm doing the same here and looked back at the top (most popular) posts from 2008 on my Decker Marketing blog: Three Reasons Why Contribution > Community 6 Best Practices for Agencies Geoffrey Moore "Provocative Selling" Presentation 8 Tips for Selling Social Marketing to CFOs How to LIVE RICH 81 One-Liner Marketing Ideas 193 Creative Marketing Ideas The 5 Stars of a "Rockstar" Employee 9 Guerrilla Marketing Answers Top 10 Best and Worst Speakers of 2007 (02/24/09 09:00 AM)

90. Social Media Marketing Best Practice Tip.

    I'm fond of saying that social media doesn't have 'best practices' per se, we just have 'current practices'. Those things that we know are working right now with very, very limited play in a real market. That said, I see that Mitch Joel, Six Pixels of Separation, has started a blog meme on pulling together the best practices and has challenged bloggers to write one post. I also see that Toby has already contributed some outstanding insights. Here's my take

    Social Media Best Practice Tip:
    
    Alignment: Yes, that's it. Alignment. If your organization is considering (or is well on their way) pursuing social media in your tactical marketing plans. It (social media) MUST be in complete alignment with your strategy and differentiator as an organization and in complete alignment with what you're already doing in your marketing plan.

    Strategic & Differentiation Alignment:
    If you've not yet read Seth Godin's book, Meatball Sundae, I highly recommend you check it out. In a nutshell, it gets after this very issue. If you're in charge of marketing for any organization that does not (and is not likely to in the future) embody openness, sharing, trust and all of those things that are required in a customer-owns-your-brand world that is social media, this might not be a strategic fit for you. Should you change, perhaps, but that's not the issue here. Just as I would rarely advise a B2B startup client to advertise on network television, there are some companies that aren't going to align on social media. One last thing - even though your company has some aligning characteristics...if your legal department doesn't, your social media marketing plan may have a hard time getting off the ground. I'm just sayin'...

    Marketing Plan Alignment:
    This one's a bit easier, but still a challenge, and we're still talking about alignment. If you decide to setup a Twitter account because it's cool, but you're not blogging and you're expecting things to just explode for you, that's unrealistic (but, you already knew that...) You need to align social media vehicles with that you're already doing and plan appropriately for their launch. If you have a customer database but you've never sent an email, maybe do that first...then put up the videos, then email your customers again, then get the blog going, then seed you customers with that and get the real conversation going... I'm still bullish on data and collecting it on prospects and customers (RSS subscribers and video viewers are not success metrics in the end) and employing that data in your marketing and social media efforts.

    [UPDATE] One more thing... This 'social media thing' is new, and it's not...you know what I mean...right? Well, here's what I mean. Companies that do well in social media are those same types of organizations with the criteria identified by Jim Collins in Good to Great. They would meet the test of social media readiness. Examples of that criteria include: humility, acting as a servant leader, being able to accept brutal honesty, availability, a willingness to share credit (ideally, give full credit to others) and take sole responsibility and blame for failures.

    
    (02/24/09 09:00 AM)

91. New Event...New Blog - Digital Centered Marketing.

    Bill, Toby and I are going on the road again with the AMA! Starting in October, we're putting on a new event titled "Digital Centered Marketing." Like any good digital event, we've started a new blog to chronicle the examples and ideas that we encounter as we run up to the event.

    Digital Centered Marketing is all about:
    

    The marketing world is becoming digitally-centered faster than most marketers ability to learn, adapt and apply the latest techniques. Conventional marketers and agencies trapped in standard marketing models are no longer producing the same results that they were even a few years ago. Forward-thinking marketers have begun to shift their thinking from the traditional environment to the digital centered multi-channel environment.

    This Digital-Centered Marketing program will explore the changing landscape of marketing that is no longer about exposure but rather engagement in digital relationships through digital media founded on the intelligent use of digital data and CRM.

    Real-world models, pockets of excellence insights andÂ? process examples gained from Digital Centered Marketing: Moving Your Marketing into the Digital will change your business for good. Come learn how leading marketers are thinking differently, taking fresh approaches and embracing non-traditional thinking by putting digital at the center of the marketing universe.

    If you're interested in going beyond the discussion about social media and hearing about how digital is truly changing how businesses set strategy and go to market in this decade, you won't want to miss Digital Centered Marketing.

    Follow along on the blog or join us at an event in Chicago, New York or Seattle!
    

    
    (02/24/09 09:00 AM)

92. The Ryder Cup of Word of Mouth. Sean Moffitt at Agent Wildfire, author of blog Buzz Canuck, just published a list of top 23 U.S. Word of Mouth bloggers. As described by Sean..."...these broad-minded bloggers and company heads have distinguished themselves by trying to understand how ideas spread, online and offline, through a range of different strategies and tactics. In my opinion, they are much closer to the purpose and benefits of web 2.0, co-creation, social networks and other web, cultural and social phenomenon."I tip my hat to him for adding me to the list. I'm honored to be among this group. And I need to work on fulfilling this honor by keeping up on this blog, though these days I do a lot of blogging on Social Commerce and WOM on Bazaarblog.Here's his list of the USA Team:1. Jackie Huba/Ben McConnell - Church of the Customer (Austin, Texas)2. Andy Sernovitz - Damn! I Wish I Thought of That! (Chicago, Illinois)3. Pete Blackshaw - CGM (4. Jim Nail - Cymfony5. Ed Keller - Keller Fay6. Jeremiah Owyang - Web Strategist7. Rohit Bhargarva - Influential Marketing8. Owen Mack - CoBrandIt9. Walter Karl - WOM Study10. Fred Reichheld - Net Promoter - Boston11. Max Kalehoff - Attention Max12. Oliver Blanchard - Brand Builder13. Charlene Li - Groundswell14. Sam Decker15. Joseph Jaffe16. John Moore - Brand Autopsy (Austin, Texas)17. Peter Kim, Being Peter Kim (Austin, Texas)18. Mack Collier - The Viral Garden19. Spike Jones - Brains on Fire20. Ron McDaniel - Buzzoodle21.John Jantsch - Duct Tape Marketing22. Kim Proctor -... (02/24/09 09:00 AM)

93. Looking for thought leadership marketing failure examples.

    Over at the MarketingSavant blog, I'm looking for some examples of companies that have attempted thought leadership marketing and failed.

    Check out the post and drop a comment with your ideas.

    
    
    (02/24/09 09:00 AM)

94. Top 10 Best and Worst Communicators of 2008 (by Bert Decker). Every year my father, Bert Decker (author, entrpereneur, 30-yr communications expert) posts his Top 10 Best and Worst Communicators of the year. This year you will see some twists and surprises. Read the entire blog post here.Ten BEST Communicators of 2008 Barack Obama Tim Russert Randy Pausch Colin Powell Mike Huckabee John Chambers Sarah Palin "New Communicators" -- Nancy Duarte, Garr Reynolds, Guy Kawasaki, Seth Godin Tina Fey Anderson Cooper Ten WORST Communicators of 2008 George W. Bush Richard Fuld Rod Blogojevich Elliot Spitzer Roger Clemens Sarah Palin (yes...best and worst! Read how that's possible) Dan Rather Al Davis Rosie O'Donnel John McCain How is Bert qualified to post this list? Here's his bio:Bert Decker is a national communications expert, best selling author and entrepreneur, founding the communications training company Decker Communications, Inc. He has been featured in the NY Times, Business Week, 20/20, as well as being the communications commentator for the NBC TODAY Show for the Presidential Debates. Coach to Charles Schwab, U.S. Congresswoman Nancy Pelosi, former Mattel CEO's John Ammerman and Jill Barrad, Olympians Bonnie Blair and Tom Dolan, SF 49er All-Pro Brent Jones, and dozens of other executives Founder, Chairman and CEO of Decker Communications, Inc., a leader in communications training and executive coaching. Consultant to Siemens, State Farm, Schwab, Met Life, and many others Professional Speaker and best selling author of "You've Got to Be Believed To Be Heard" and "Speaking With Bold Assurance" Co-producer of an Academy Award documentary Entrepreneur, founder of four companies,... (02/24/09 09:00 AM)

95. Follow me on Twitter: @samdecker. I've had a couple twitter accounts for a while, but I've been more busy with two blogs, facebook, and LinkedIn. Ironically (because I'm the one who got him started with computers in the 80's!) I've been inspired by my father (@BertDecker) to give Twitter another go. Plus I've been able to synch my Twitter updates with Facebook updates with TwitterSync. Note I'm no longer going to use @deckermarketing. So follow me @SamDecker (posts on marketing, WOM, eBusiness) And also @Bazaarvoice (posts on social commerce and UGC) And my father @bertdecker (posts on communication, twitter, etc.) (02/24/09 09:00 AM)

96. More blogging over at www.digitalcenteredmarketing.com.

    Blogging on Danavan.net has been a bit light recently due to involvement in (sometimes way to many) other projects.

    Along with Toby Bloomberg and Bill Flitter, I'm currently involved with a three-city series for the American Marketing Association called Digital Centered Marketing.

    Check out the Digital Centered Marketing event blog over here: http://www.digitalcenteredmarketing.com/

    
    (02/24/09 09:00 AM)

97. Social media: It's all about risk, resources and rewards..

    In countless discussions about social media, digital marketing tools and "what's next," I've determined that it's critical for all marketers to put a framework around their decisions on what tools to use, when to use them and how to get started. I put these decisions into a general "3-R" framework.

    Risk: What's your tolerance?
    Whether you're catapulting your brand into the social media sphere by simultaneously starting a blog, moderating a customer community and twittering, or if you're simply monitoring social media to get a glimpse of how the world sees you, there's a certain modicum of risk involved. You need to determine how much risk you're willing to take.

    Social-media risk can manifest in the following ways:
    > Exposure to issues that you'd rather not confront in a Web-based public forum.
    > Suppliers and competitors watching your every move and your every flaw.
    > Legal ramifications of customers commenting on bugs, defects, recalls, etc.
    > Sharing control of your finely crafted brand message with passionate, yet misguided, fans.

    Organizations that are ethical, honest, have strong brands and a strong sense of self will prevail and enjoy a low-risk environment in their social media endeavors. However, if your organization is secretive, insecure and does things you wouldn't tell your mother about, then you'll likely find there's simply too much risk for you in social media.

    Resources: Do you have them?
    This is probably the number one question I hear: "What does it take to do this stuff (blogging, social media, podcasts, etc.)?" For most companies, the cost of technical resources is the least of their worries. In fact, a majority of marketers who deploy social-media campaigns find it's the least expensive part of their budget. It's much more important to have the right people in place to help with your social media efforts. Whether that's a knowledgeable person in-house or a paid consultant, human resources are the most important aspect of putting social media to work in your organization.

    Rewards: What do you expect?
    Let's be serious. The only reason we're in marketing is to pursue capitalistic rewards. If we really want to pursue social media as part of our marketing - with low risk and few resources - we can certainly have at it. In the final analysis, however, we need to show substantial rewards in order to make it worth our while.

    The ROI of social media depends on your overall goals. Most marketers define social-media rewards in the following ways:
    > An increase in Website page views from social media sources.
    > A larger network of customers and fans on social networking sites.
    > Growth in your prospect email database.
    > Increased conversation about your company on the Internet.

    When considering social media as a component of your marketing mix, remember the three R's: risks, resources and rewards. By vetting your plans against these criteria and asking the right questions, you'll be on the path to social-media success.
    

    
    (02/24/09 09:00 AM)

98. User Generated Content is Booming for Baby Boomers. A marketer from a manufacturer brand recently asked me if user generated content was relevant to the baby boomer and senior population. Boomers make up of 35% of the Internet population. While it’s true that Millenials (the 13-24 generation) share content at double the rate of Baby boomers (56%), 31% of Baby Boomers share their own user generated content. This could be in the form of reviews, blog posts, comments, discussion forums, etc. Bazaarvoice has several clients with a high percentage of boomers in their base that are getting great results from UGC; such as QVC, Sears, Macy’s, Blair, Home Depot, Canadian Tire, Golfsmith, and many others. The use of search (where 25%+ of results are UGC) and usefuleness of user generated content for a purchase is relevant at any age. Just ask someone you know over 50 if they read reviews when they shop online. Nielsen found 8 out of 10 shoppers used reviews when shopping over the holidays, and that includes 35% of the internet population that are boomers!If you are interested in learning more about marketing and new media strategies for the Baby Boomer generation, consider attending the What’s Next Boomer Summit, March 19 in Las Vegas. There will be an E-Revenue Bootcamp. I will be speaking there and will discuss the impact of UGC and customer reviews for this generation. Also, Guy Kawasaki will keynote. Should be a great conference! (02/24/09 09:00 AM)

99. Social Marketing Operations Software Ideas -- The SMO "Wish List". Let's consider how businesses are run. Businesses are made up of process, policies, people and technologies. Results of anything are analyzed on how it impacts the P&L, in an effort to increase the predictability of results. Efficiency is measured and improved, with practices such as Six Sigma. Prioritization is ruthless as everyone has more to do in a growing (or struggling) company. People have objectives, goals and processes to follow. They have daily activities that they report on to management, and dashboards with metrics they are responsible for. There are actions, owners, and deadlines. And accountability is a must. People are rewarded on progress and impact. That is the DNA of most corporations.From my observation, this 'DNA' of measurement and operational management is not manifested in most social marketing circles of discussion. I'm on a hunt for them and am posting to this blog and Twitter account on this topic.There are great thoughts from friends like Peter Kim, Jeremiah Owyang, and Charlene Li / Josh Bernoff ("Groundswell"). Yet I still think we're skimming the surface for what companies need on the inside to better manage their social activities on the outside. If anything is going to be sustained inside a business -- including social marketing -- it has to be grown, maximized and optimized. You need process, policies, people and tools/technologies to do that. If you're managing social marketing for yourself or your business, the biggest challenge is where to spend your time, how to maximize your time, and how... (02/24/09 09:00 AM)

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