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Personal Income, Consumer Spend Down in July. Personal income decreased 0.7 percent in July, after increasing 0.1 percent in June, according to the "preliminary" estimates released by the Bureau of Economic Analysis (BEA) of the US Department of...

(09/04/08 09:01 AM)

Squeezing Out the Extra Miles Per Gallon.

(09/03/08 09:00 PM)

The Latest Pile of Books.

It's summer time and I've once again been powering through a bunch of books. Amy and I are heading to our place in Homer, Alaska tomorrow where I'll likely continue my pace of at least a book a day. Look for regularly updates and quick reviews here. In the meantime, here's the latest set from the last week.

The Turnaround Kid: What I Learned Rescuing America's Most Troubled Companies: This is the autobiography of Steve Miller, a well known turnaround executive. He started his career at GM and progressed to be part of Lee Iacocca's turnaround team at Chrysler (he was the CFO). After Chrysler, he has been involved in a number of turnarounds including Federal-Mogul, Morrisson-Knudson, Bethlehem Steel, Waste Management, and Delphi. Miller is a guy that's not afraid of a Chapter 11 filing and appears to have skin as thick as the steel that Bethlehem Steel produced. Good business history, especially if you enjoy reading about difficult situations.

Marathon: The Ultimate Training Guide: This is an update of Hal Higdon's classic. I picked it up at the Grandma's Marathon Expo and wolfed it down. I got a few new ideas from it - if you are a marathoner - especially a beginning, or aspiring, one - it's definitely worth reading.

In Defense of Food: An Eater's Manifesto: I read this one on a trip last week to Raleigh Durham (started on the flight out; finished on the flight back). As I ate my Balance Bar on the plane, I realized that everything that Michael Pollan was saying rang gigantic bells in my head. The first half of the book describes the devolution of "food" from "food" to "nutrients" and has a scathing analysis of how the food industry and our government have completely screwed the American diet. The second half of the book tells you what you can do about it. Eat food. Not too much. Mostly plants. That's what I'm going to do for all of July - let's see what happens when I combine that strategy with > 40 miles / week of running.

My Life on the Run: The Wit, Wisdom, and Insights of a Road Racing Icon: A few weeks ago Dan Gannon at Newmerix told me to start running Yasso 800's to get my marathon times down. At Grandma's as I was wandering around the Expo (apparently buying books) I ran into Bart Yasso. I mumbled in a semi-star struck way something about Yasso 800's and bought his book. I also bought a copy for Dan that he should have by now. Yasso is a fucking running maniac / hero / star. I have a new running idol. The book is a great story for anyone that likes to run.

Masters Running: A Guide to Running and Staying Fit After 40: Yeah - I picked this up at the Grandma's Expo also. I'm 42 so the subtitle (something about running over the age of 40) appealed to me. This book was a no-op - Higdon seems to have slapped this one together and didn't really do anything substantive. I got nothing from it. Oh well - two out of three ain't bad.

Fear & Greed: After all the running books, I needed some mental floss. I can't remember when / why I bought this book (or maybe someone sent it to me) but it had reached the top of the infinite pile of unread books. I got to page 100 before I quit - it should have been called "Dumb & Stupid" with a subtitle of "Poorly Written Mental Floss".

(06/30/08 09:00 PM)

The Hierarchy of Social Marketing. I think one of the things that small business marketers struggle with around the entire topic of social marketing is trying to jump into the new new thing without enough analysis of what they should focus on. I happen to think this is an important, evolving and essential area of marketing for small businesses, but [...]

(06/09/08 09:00 PM)

Google Analytics: Using Metrics to Track and Improve Email Marketing Results. Marketing professionals know that careful, accurate, and constant campaign tracking and analysis are just as important as delivery itself. Your email marketing campaigns, integrated with Google Analytics, make this possible?and easier to do than ever before. (06/03/08 09:00 AM)

Man Bites Giraffe: Some Awesome (and Awful) Email Subject Lines. If you've heard it once, you've heard it a thousand times: subject lines matter when it comes to email marketing. Think of subject lines like the headline of a newspaper article. If it grabs you, you start to read. Over the past few months, the author collected subject lines from all sorts of senders, all based on how they grabbed him the second he saw them. What you'll see here is quick analysis of what he liked or despised. The hope is that after perusing this piece, you get a sense of what other marketers are doing and how you can be better, resulting in more opens, more views, and more purchases. (05/06/08 09:01 AM)

Study: Proof that Less is More. I read Jacob Nielsen's AlertBox today titled "How Little Do Users Read?". He showed an interesting study and analysis of time spent on page vs. that showed users spend only 4.4 seconds on a page for each additional 100 words added to the page. If we assume people can read at 200 WPM, the big finding is that for every 100 words you add to a page, you can assume that customers will read 18% of it. Choose words well, be concise...and I better stop writing to make the point! Or use this blog entry to make the point. (05/06/08 09:01 AM)

20 Articles on Social Commerce & Word of Mouth. I haven't kept up the pace of posts here compared to previous years. Part of this is because it's been an exciting, busy year. But the other cause is my writing time is fractured between this Decker Marketing blog, our company blog (Bazaarblog) and writing other articles / columns. So, I thought I'd point you to articles I wrote elsewhere over the past year or so that you might find interesting... Some of my columns on iMedia Connection: The Big Idea Behind Social Commerce How to Market Social Media to Execs Get Web Analysis Fundamentals Right Positives About Negative Product Reviews Other articles / interviews: Word of Mouth and Your Business: Bridge the Gap Bazaarvoice's Sam Decker on Fueling WOM Implementation Social Commerce Interview with Sam Decker Sam Decker on Customer Centricity and Culture Selected blog entries from Bazaarblog: Why Customers Write Reviews Can Customers Trust Online Reviews? The NPV of Reviews 16 Insights from Ted Leonsis (AOL) Summary of Answers for "What about Negative Reviews?" New Frame of Reference: Value is in the Quality of Co-Creation 18 Customer-Created Marketing & Merchandising Tactics 10 Clues You have a Marketing ROI Culture "Operationalize" Customer Centricity A Story of Customer Centricity: Discovering Your Customerrs' Perspective Defining Social Commerce The "Waggle Dance" and 7 Steps to Reaching Customer Centricity (12/26/07 09:01 PM)

Analysis of Google's Open Social (picture). There's a little bit more room still left at the top... (11/01/07 09:00 AM)

Brand Management Position Available in Eau Claire, WI. Hey Folks, I recieved an email today seeking some referrals for a brand management position in Wisconsin. The role is based in Eau Claire, WI If you're interested, please contact: Leasa Sanders McIntosh leasa [at] shouldbeskiing.com 303-757-4103 Position Details:

Develops marketing strategies and programs to drive corporate revenue and communicate corporate vision/strategy.
Leverage market knowledge, customer understanding, marketing research, competitor assessments, and analysis to develop clear customer acquisition, retention and recapture strategies.
Partner effectively across the organization, including corporate sales, development, operations, technology, and finance.
Manage multiple projects simultaneously with attention to detail, tenacity, and a focus on results.
Identify new product and market opportunities and develop/execute plans to realize revenue goals.
Analyze program results using qualitative and quantitative techniques.
Develop and manage marketing budget.
Works to build and maintain relationships with all internal management team members to provide the highest level of service to our clients and their consumers.
Provides feedback, including appropriate reporting to key management personnel in order to identify continuous quality improvement opportunities.
Develops sales support materials, including presentations, brochures, and proposals.
Develops materials to support internal communications and strategies.
Develop client communications and strategies.
Performs other duties as assigned.

(10/04/07 09:01 PM)

[Canuckflack] Trippi, Wipperfurth and Hayek: feel the love. http://www.canuckflack.com/archives/000744.html Today's theme, class, is on decentralization. It's about the power of the individual to collect disparate pieces of information, perform independent analysis, and develop individual opinions and positions. It's about bending, folding and mutilating - ignoring the rules.... (12/12/06 08:04 AM)

[O'Reilly - Nathan Torkington] Open Source Business Analysis. http://www.oreillynet.com/pub/wlg/6282 ...That's why I was pleased but not surprised to get mail from him today, pointing me to a series of blog entries describing RedMonk's thinking about, and first steps toward, changing the analyst industry by open sourcing it:... (12/12/06 08:04 AM)

Future Marketing Thoughts From Forrester's Consumer Form. A couple weeks ago I spoke on a Word of Mouth panel at Forrester's annual Consumer Forum in Chicago. Attendees were senior marketers, online/ecommerce executives, and CMOs. The theme was Humanizing the Digital Experience. The tracks were: Experience-based Differentiation Devices Everwhere Next Generation Branding Social Computing I don't really like Social Computing...but you can pretty much pick the term you like: Long Tail Folksonomy Word of Mouth Crowdsourcing Prosumerism P2P Marketing C2C Marketing Listenomics Social Media Social Computing Social Networking Citizen Marketing Open Source Marketing User Generated Content Customer Created Content Consumer Generated Media To me all these underscore the same theme: Consumers are in more control than ever (their voices are amplified) and they are taking a bigger role in creating the consumer experience and content. As part of Forrester's follow up they posted all of the presentations here, host a blog here (here's the summary of my panel), and are hosting an open Wiki here. Here are some of the themes from the conference, a la their wiki: YouTube things are going to happen. How do you set standards that define your brand as you want? The product must speak for itself. Listen to what’s out there and understanding the negative and positive. Research cost benefits, insight methods. Blogs as a tool for brand analysis. Chance to engage pissed off customers. Chevy Tahoe Apprentice—create your own ad. Environmentalists were creating bad ones. The world didn’t end.It blew over. Most of the discussion about the brand is actually positive... (11/06/06 09:00 AM)

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