Marketing Articles About Amazon Search Results

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4. Amazon Fires Its Affiliates in Colorado (Including Me) Because of Colorado HB 10-1193. ... (03/08/10 09:00 PM)

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8. Borders Books online. I typically buy my books from Amazon... way too many of them, but I digress. During a discussion the other day, the subject of Python (the programming language) came up and since I don't know Python I thought I'd see what I could find to learn more about it. I searched online and found a few good sources, however, I tend to learn best from books. I went to Amazon and found a couple of... (04/20/08 09:01 PM)

9. VP of Marketing Responsible for Shipping & Logistics?. Harry Joiner, a marketing recruiter and good friend, asked me to comment on his blog regarding what a VP of eCommerce or VP Marketing candidate should be asked or should answer regarding shipping & delivery logistics. Here's what I said... As you know, I believe word of mouth is the most powerful form of marketing and sustainable growth. So, a VP of marketing candidate needs to have an appreciation for the overall customer experience. Shipping logistics are a huge part of that experience. You can weight the satisfaction and loyalty impact of each part of the customer experience – researching products, buying, receiving and using a product (support). The weight of impact is correlated to the the emotional residual for that part of the experience. Shopping and research is a relatively forgettable experience, unless there is severe frustration. The buying experience is overshadowed with the emotional weight of the receiving and the out of box experience, as well as resolving customer service and support issues (downstream activities). Amazon is consistent with shipping and logistics. Apple and Chumby have great out of the box experiences. So, word of mouth and branding (and thus, top line revenue over the long term) are driven from upstream decisions (great products, packaging) and downstream logistics (shipping, service, support). A great VP of marketing should realize they have to balance between immediate, short term tactics to drive revenue and the sustainable long-term activities that may even be out of his direct control. In this case, marketing... (01/31/08 09:00 PM)

10. Future of Online Retailing -- Four Predictions. Forrester and Jupiter report that more than 70% of online shoppers seek out user reviews before making a purchase decision. MarketingSherpa reports that 84% of consumers prefer the opinion of other consumers vs. experts. Hundreds of retailers including WalMart, Best Buy, HP, and the Home Depot have followed Amazon’s lead by allowing their consumers to review products in the online channel. Consumers demand social commerce solutions and retailers are driving measurable results. As consumers are presented with increasing choices, channels, and messages, they will continue to turn to peers to discover, research, and make decisions about products and services. Retailers will need to utilize technology and best practices to provide authentic, relevant, and effective social commerce solutions to retain their customers into the future. 1) SOCIAL CONTENT IS GOING MULTI-CHANNEL The future of reviews and social content is going beyond the product page and into other channels such as mobile phones, kiosks, print collateral, online advertising, and social networks. It is clear that consumers rely on social content to make purchasing decision. They will expect to be able to access to this content regardless of channel in order to inform their purchasing process. The retailers that provide this multi-channel access will develop competitive advantages in their markets to attract and retain consumers. Additionally, more retailers will see the value of integrating social commerce with CRM and other “back-end” channels. Retailers will start to leverage social content as a key input into driving decisions in marketing, sales, advertising, customer support, and... (12/09/07 09:01 PM)

11. Universal Music Tests the DRM-Free Waters. DRM Elimination Crew Suit Originally uploaded by GregoryH The future of digital-rights management (DRM) took another blow, as Universal Music tests the effects of selling its music catalog in the unrestricted MP3 format. The good news is that it looks like it will sell its MP3s at the regular 99-cent price per song (instead of charging more for the lower-quality MP3 format, as EMI is wrongheadedly attempting to do). But Universal Music is playing its own games with this move by making its MP3 catalog available to every online music retailer except iTunes. That's just it's way of trying to shake Apple's hold on the digital music market. Universal MP3s bought from Amazon or Rhapsody will play on your iPod, but if you buy the same songs from iTunes, they will be wrapped in Apple's DRM software. This is doubly ironic, given Steve Jobs' public stance against DRM. But he cannot take the DRM off of Universal's songs sold on iTunes. Only Universal can. And since Universal is the largest music label, by keeping iTunes out of the MP3 camp for now, it might gain some leverage at the bargaining table with Apple. Or it might just piss off Steve Jobs, which is never a smart thing to do. (In other Universal Music news, video-sharing site Veoh filed a preemptive lawsuit against Universal before the music giant could sue Veoh for abetting copyright infringement by its video-uploading members. First YouTube (with Viacom), and now Veoh. It won't be long before... (08/10/07 09:01 AM)

12. Amazon's Grocery Business. Amazon (AMZN) has quietly launched a grocery-delivery service called Amazon Fresh in its hometown of Seattle. Michael Arrington wonders if Amazon remembers Webvan, the dotcom flameout that spent too much money on trucks and refrigerated warehouses and went through ungodly gobs of cash in the process. But perhaps it's got its eye on Fresh Direct, which has become a fixture in New York City over the past few years. Online groceries can work if you target dense urban areas and extend service only into those areas where the demand is likely to be the greatest. Like most food businesses, it's more of a hyperlocal play (neighborhood by neighborhood) than a national play. The real question is: How many neighborhoods in America can support such a service?... (08/02/07 09:00 PM)

13. Disruptors Video: An eBay for Manufacturers (MFG.com). Remember all of those B2B exchanges that were supposed to change the industrial landscape before they evaporated at the tail end of the last dotcom boom? Well, at least one of them survived—a small company based in Atlanta called MFG.com. Today, it is a thriving Web marketplace for manufacturers and their suppliers. I talk with CEO Mitch Free in this week’s episode of the New Disruptors. MFG.com is a Website where engineers and purchasing managers from places like Apple or Northrop Grumman can put up CAD diagrams of parts they want manufactured and get bids from suppliers all over the world. In the past twelve months, over $2 billion worth of parts have been sourced over MFG.com. But instead of trying to take a cut of each transaction like eBay does, MFG.com charges a subscription fee of about $6,000 a year to each supplier. Free says the company is on track to pull in $25 million in revenues this year and is running at break-even. Amazon founder Jeff Bezos is the largest outside investor (he learned about it from one of the engineers at his spacecraft startup, Blue Origin). Germany’s Samwer brothers—their startup Alando became eBay Germany—also own a stake. Free wants to turn MFG.com into an online platform for the manufacturing industry. Last year, he bought Europe’s SourcingParts (a Salesforce.com for purchasing managers), and launched a manufacturing social network last March called MFGx.com. “We’ve borrowed some of the elements from Craigslist, MySpace, and Wikipedia,” he says. But perhaps the... (07/26/07 09:00 PM)

14. Links for 2007-07-06 [del.icio.us].
    • Compete Blog » Netflix’s Watch Now Tops the Online On Demand Movie Market
      Amazon UnBox, meanwhile, is a complete dud.
    (07/07/07 09:00 AM)

15. How Measurement Can Impede Long Term Growth. Measurement and accountability crystallizes movement towards a goal, individual performance, and helps identify employees worthy of merit. Measurement is the language of any organization. The more measures we can hold employees accountable for the better, right? Hold on. There’s a cautionary tale to running a company with an extreme and unbalanced reliance on internal measures. Most corporate measures and employee goals are internally focused, financially-oriented, and functionally silohed. There’s an unfortunate consequence for companies that ONLY focus on these measures. While it’s healthy to manage business with a pragmatic view of financial health, over the long term, a primary focus on these internal lagging measures is not what builds a great company. Can you agree that a great company is one which builds products based on customer needs, strives to delight customers, and generates positive word of mouth as a result? Great companies reinvent and innovate. Now, how many internal measures and key performance indicators directly tie to accomplishing these objectives? Can you identify the internal measures that measure the required cross-functional cooperation to ensure the entire customer delights customers? Sustained-growth companies create great experiences and benefit from positive word of mouth. The Ultimate Question / Net Promoter questions supports this, where Fred Reicheld studied companies with sustained growth and found when customers were willing to tell friends about that company. What companies are you willing to tell friends about? Here are some ideas: Toyota / Lexus, USAA, Costco, Southwest Airlines, Craigslist, Apple, JetBlue, and Amazon. What do these companies... (02/19/07 08:59 AM)

16. [salon.com] Amazon's 43 Secrets. http://www.salon.com/tech/feature/2005/02/08/43/ Remember that famous New Yorker cartoon "On the Internet, nobody knows you're a dog"? Revise that. On the Internet, nobody knows you're Amazon.com, if you hide behind the friendly face of an independent start-up. more...... (12/12/06 08:04 AM)

17. Culturally Customized Website. I read a very interesting book on my flight yesterday - 'The Culturally Customized Website' (website | Amazon). I almost wanted to call the book an eye opener, however, I knew that I know very little about localization, which is why I wanted to read it, and this book reinforced that. This is the first of 3 books that I'm reading on the subject about internationalizing websites. The other two are: Beyond Borders: Web Globalization... (12/12/06 08:04 AM)

18. Lovedrug. I've been listening to Lovedrug, 'Pretend You're Alive' nonstop for the last 5 days... what a great CD! They sort of remind me of Keane, but heavier and not as polished/produced. Check out Blackout and Spiders (in MP3). My favorite songs on the CD are Rocknroll and Pandamoranda... It is just a great CD! (link to CD on Amazon).... (12/12/06 08:04 AM)

19. Interaction Design... and... . Just got done reading Designing for Interaction: Creating Smart Applications and Clever Devices. The book, as stated in most of the comments on Amazon, is a "wonderful introduction to the field of Interaction Design". The book is great and if you're interested in learning more about how to create a great product OR service (that's right, you can design services as well - think process design, redesign, reengineering, etc.) I highly suggest checking this book... (12/12/06 08:04 AM)

20. Websites that changed the world. "Amazon used to be a large river in South America -- but that was before the world wide web. This month the web is 15 years old and in that short time it has revolutionised the way we live, from shopping to booking flights, writing blogs to listening to music. Here, the Observer's Net specialist charts the web's remarkable early life and we tell the story of the 15 most influential websites to date." (08/15/06 09:03 PM)

21. Innovation and brand extensions. The debate continues on whether brands must limit themselves to a single product. In my last post, Roger asks, Amazon is doing very poorly of late. To what extent is performance due to brand extension? I would agree with Scott's... (08/03/06 09:02 PM)

22. Products that enable crime. In my post about buying used cd's, Myles comments that doing so could be violating unfair use policies (paraphrased). The more I think about this the more I realize that I'm not, because I'm not ripping (keeping a copy of it) and selling discs and I can't control what someone did before me. Someone could make the argument that I'm enabling the practice of unfair use through my purchases, but then again, so is Amazon,... (07/29/06 02:28 PM)