Advertising Articles Search Results

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4. Classified Advertising: Developing A System To Help You Make Money. The advantage of using classified ads to market your business is that it's a system that most people are familiar with. This makes it easy to get started. The disadvantage is that unless you have a ... (04/22/09 09:01 AM)

5. Classified Advertising: How To Get More From Your Ads By Using Online And Offline Methods. Although online classified advertising is an effective way to market your business, one of the best ways to increase your efforts and get more from your advertising is to advertise offline. The reas... (04/22/09 09:01 AM)

6. Classified Advertising: Secrets To Syndicating Your Ads. Ad syndication is where you submit your ads to the appropriate places so that your ads are added to multiple sites. This includes RSS syndication as well as API. However, ad syndication is far more be... (04/22/09 09:01 AM)

7. Classified Advertising: Strategies For Success. If you are using free classified ads to promote your business, then you know that it pays to have tools that will help you get your postings done faster. Although there are many ways for you to this... (04/22/09 09:01 AM)

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9. Classified Advertising: How To Write A Call To Action. In the AIDA formula, the call to action is the last A. The purpose of the call to action is to get your visitors to do something: send for more information, click a link, sign up for your list, visit ... (04/16/09 09:02 AM)

10. Classified Advertising: How To Write Headlines That Make The Sale. Your headline will make or break your advertising. The headline is the first thing that your potential customers see. The headline helps them determine whether or not to read your ad. If you want yo... (04/16/09 09:02 AM)

11. Classified Advertising: Follow The AIDA Formula For Success. Writing classified ads really is easier than you think. All you have to do is follow a simple formula called AIDA. AIDA means: A - Attention I - Interest D - Desire A - Action Follow this for... (04/11/09 09:01 AM)

12. Classified Advertising: How To Study Money Making Ads To Help You Make Money. Actually studying ads will not make you more money. It is like reading a book on copywriting and then thinking you are a copywriter. If you want to learn how to make money from writing classified ad... (04/11/09 09:01 AM)

13. Top 10 Tips For Using Classified Advertising To Make Money. Classified advertising is one of the easiest ways to make money online. The reason is really simple: it is a form of advertising and communication that even those least savvy to the internet understan... (04/09/09 09:01 AM)

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17. New Event! What's Your Marketing Stimulus Plan?.

    I've just launched the first of a series of marketing, thought leaderships and social media events that I'll be running in Wisconsin in 2009. If you're up for some 'marketing stimulus', I recommend that you check out this program!

    The MarketingSavant Group invites you to attend the Marketing Stimulus Plan Boot-Camp, a one-day in-depth workshop that will jumpstart or revitalize your marketing efforts in these tough times. The best companies don't cut marketing spend in a downturn, they do the opposite. They know that even the toughest market conditions still provide plenty of opportunity.

    Attend this one-day workshop to refine and revitalize your marketing strategy to help you swim upstream during the recession and position your company for long-term success.

    Who: The MarketingSavant Group
    What: What's Your Marketing Stimulus Plan? Workshop
    When: January 27th, 2009 from 8:30 to 4:45
    Where: De Pere, WI at the F.K. Bemis Center - St. Norbert College
    How Much: $295 early reg / $395 after 1/9/09
    Where do I Sign Up: At the Eventbrite website

    Marketing managers, sales professionals, business owners, and executives within small to medium sized companies responsible for sustaining profitability and striving growth in a downturn will learn how to:

    * Develop a road map for putting frugal, ethical and effective marketing strategies in place immediately
    * Understand how new approaches in digital and social media marketing can catapult your company into new market opportunities
    * Adapt your marketing spend for today's unpredictable economy
    * Adjust prices and promotions without sacrificing market share or brand image
    * Focus on accountability and obtaining measurable results from your investments
    * Improve strategic and tactical planning with marketing ROI techniques and tools
    * Manage your marketing budget and collaborate CFO and CEO

    It's been said that "Every adversity carries a seed of equal or greater benefit." This program will help you and your business find the silver lining in those dark clouds by adopting creative, compelling, and low-cost/high-return marketing strategies. We'll discuss and learn new ways to devise new strategies to overcome economic turmoil, and execute new tactics to win, sustain and grow new business.
    Bonus Item for Attendees:

    All attendees will receive a copy of Marketing in a Downturn: Recession-Proof Strategies for Smart Marketers, a 90-page e-book featuring over 25 interviews with leading marketers, consultants, managers and business owners sharing their most effective marketing strategies for remaining profitable and sustaining growth during a downturn.

    Who Should Attend?
    * Marketing and communications professionals
    * Small business owners
    * Channel and brand managers
    * Entrepreneurs and start-up managers
    * Advertising and public relations professionals seeking new client solutions

    You'll Walk Away With:
    
    * Dozens of low-cost and effective ideas that you can implement immediately to jumpstart your marketing in the recession of 2009
    * The tools, templates and action plans you'll need to succeed in the world of digital and social media marketing
    * An idea packed e-book, Marketing in a Downturn: Recession-Proof Marketing Strategies for Smart Marketers, on how to make the most of your marketing in a recession

    Register Now at Eventbrite
    

    
    
    (02/24/09 09:00 AM)

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20. New Event! What's Your Marketing Stimulus Plan?.

    I've just launched the first of a series of marketing, thought leaderships and social media events that I'll be running in Wisconsin in 2009. If you're up for some 'marketing stimulus', I recommend that you check out this program!

    The MarketingSavant Group invites you to attend the Marketing Stimulus Plan Boot-Camp, a one-day in-depth workshop that will jumpstart or revitalize your marketing efforts in these tough times. The best companies don't cut marketing spend in a downturn, they do the opposite. They know that even the toughest market conditions still provide plenty of opportunity.

    Attend this one-day workshop to refine and revitalize your marketing strategy to help you swim upstream during the recession and position your company for long-term success.

    Who: The MarketingSavant Group
    What: What's Your Marketing Stimulus Plan? Workshop
    When: January 27th, 2009 from 8:30 to 4:45
    Where: De Pere, WI at the F.K. Bemis Center - St. Norbert College
    How Much: $295 early reg / $395 after 1/9/09
    Where do I Sign Up: At the Eventbrite website

    Marketing managers, sales professionals, business owners, and executives within small to medium sized companies responsible for sustaining profitability and striving growth in a downturn will learn how to:

    * Develop a road map for putting frugal, ethical and effective marketing strategies in place immediately
    * Understand how new approaches in digital and social media marketing can catapult your company into new market opportunities
    * Adapt your marketing spend for today's unpredictable economy
    * Adjust prices and promotions without sacrificing market share or brand image
    * Focus on accountability and obtaining measurable results from your investments
    * Improve strategic and tactical planning with marketing ROI techniques and tools
    * Manage your marketing budget and collaborate CFO and CEO

    It's been said that "Every adversity carries a seed of equal or greater benefit." This program will help you and your business find the silver lining in those dark clouds by adopting creative, compelling, and low-cost/high-return marketing strategies. We'll discuss and learn new ways to devise new strategies to overcome economic turmoil, and execute new tactics to win, sustain and grow new business.
    Bonus Item for Attendees:

    All attendees will receive a copy of Marketing in a Downturn: Recession-Proof Strategies for Smart Marketers, a 90-page e-book featuring over 25 interviews with leading marketers, consultants, managers and business owners sharing their most effective marketing strategies for remaining profitable and sustaining growth during a downturn.

    Who Should Attend?
    * Marketing and communications professionals
    * Small business owners
    * Channel and brand managers
    * Entrepreneurs and start-up managers
    * Advertising and public relations professionals seeking new client solutions

    You'll Walk Away With:
    
    * Dozens of low-cost and effective ideas that you can implement immediately to jumpstart your marketing in the recession of 2009
    * The tools, templates and action plans you'll need to succeed in the world of digital and social media marketing
    * An idea packed e-book, Marketing in a Downturn: Recession-Proof Marketing Strategies for Smart Marketers, on how to make the most of your marketing in a recession

    Register Now at Eventbrite
    

    
    
    (12/17/08 09:00 PM)

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22. Who Owns Word of Mouth in an Organization?. At this year’s Word of Mouth Marketing Association Summit (WOMMA) on November 14/15 in Las Vegas, one of the topics will be “who owns word of mouth?” Is it one person in PR or advertising? Product development? Someone on the web team? In some companies it’s someone in PR, who is responsible for blogger relations. But in my opinion, that’s a tiny fraction of word of mouth on a typical fortune 500 brand. In some companies, as it was at Dell, the word of mouth ‘owner’ was someone in advertising who created viral / buzz campaigns. Typically what happens is word of mouth tends to be about the advertising or marketing (not the product. Advertising can amplify word of mouth if the product is good (and they do it right), but if the product/service is no good, advertising effectiveness declines over time. Should word of mouth have an owner? I believe the lack of appreciating and impact for word of mouth is usually because the owner owner is not senior enough and the strategy not broad enough. I believe that word of mouth needs part of many functions' operational roles....product development, marketing, advertising, PR, and especially customer service. Perhaps having one owner, especially too low, means other people don’t feel the ownership. Perhaps the CEO and CMO needs to own word of mouth, and thread it throughout the entire company as a part of the culture. That’s my vote. What’s yours? Join the discussion on this and other Word of... (09/29/07 09:00 AM)

23. [A VC] Sell Side Advertising. http://avc.blogs.com/a_vc/2005/01/sell_side_adver.html ...There is a huge imbalance between the demand for pay for performance advertising and the ability to meet it right now. And the reason is that there are huge inefficiencies in the market. Advertisers have to make choices... (12/12/06 08:04 AM)

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