Advertising Articles Search Results

1. Search engines change their methods for ranking?. A top priority for new businesses is to get word out about it. Advertising continually changes as the Internet evolves. Search engines change their methods for ranking websites as necessary. Providin... (09/03/08 09:00 PM)

2. After Studying Three Drugs, Researchers Claim Pharma Advertising Doesn’t Work. From the Wall Street Journal: Consumer advertising for prescription drugs had a negligible impact on sales of products studied by Harvard Medical School researchers — in a finding that may confound both advertisers and their opponents. The study may undercut the arguments of opponents of such ads, which have been allowed almost nowhere outside the U.S. Critics [...] (09/03/08 09:00 PM)

3. Email Marketing Services: For the Sake of Aggressive Advertising. You can not imagine a business without advertising and some businesses need active advertising. It means that aggressive advertising is required. It is necessary in the cases of newly launched product... (09/03/08 09:01 AM)

4. Full Color Prints - The Right Materials for Your Direct Mailing Venture. Advertising are easier to accomplish these days with the advent of full color prints. The materials can be produced using the high tech digital method of printing or the conventional offset type. But ... (09/02/08 09:01 AM)

5. What Commercial Printing Can Do For You . Commercial printing is on the rise. Advertising and marketing experts rely on commercial printers to have their prints done in a way that they want and when they want it. Marketing strategies rely on ... (09/02/08 09:01 AM)

6. 10 Little-Known Secrets To Give Your Pay Per Click Advertising An Unfair Advantage. You probably know by now that Google Adwords can be one of the most competitive arenas on the internet. Fortunately, with a little good information, you won't need a corporate budget and years of mar... (09/01/08 09:01 PM)

7. How can Article Marketing and Pay-Per-Click Advertising Work Together. Marketing on the Internet allows you some options for promoting your business. Whether you are promoting your own company, or engaged in an affiliate marketing relationship, you have different avenues... (08/31/08 09:00 AM)

8. The Power Behind Magnetic Headlines.

   "We pick out what we wish to read by headlines" - Claude Hopkins, Scientific Advertising

   Imagine an office setting. The moment someone enters a typical o... (08/30/08 09:00 PM)

9. Indy Agency Doner Takes Amazon Upon Its Shoulders. Web retail giant Amazon.com has chosen Doner to produce fresh marketing for its brand, reports Advertising Age. Doner was founded in 1937 in Southfield, Michigan. It is the largest privately-owned ad...

   

   (08/29/08 09:00 AM)

10. In-Store Retail Advertising Causes as Many Woes as Wows. The Wall Street Journal’s Emily Steel describes the latest in in-store video advertising and RFID. Digital screens have finally become affordable for the majority of stores/ The trick now is to figure out how to use them most effectively: Procter & Gamble is placing radio-frequency identification tags on products at a Metro Extra retail store [...] (08/25/08 09:00 PM)

11. Microsoft Might Set Avenue A Loose. Microsoft is in talks to sell online ad firm Avenue A/Razorfish to WPP Group, Advertising Age reports. Microsoft inherited Avenue A with its $6 billion aQuantive purchase in 2007. Avenue A is...

    

    (08/25/08 09:01 AM)

12. In The Stupid Patent Advertising Category.

    It's DNC time in Denver and all kinds of weird advertisements are popping up all over the place, including the airport.  My partner Jason sent me a photo of this one today with the heading "Puke".

    

    I put this in the "you've got to be fucking kidding me" category.  Let's break it down.  Here are the messages:

    • Life Liberty and the Pursuit of More Patents
    • Averaging 2 Patent Applications Per Day
    • Official Wireless provider for the Democratic National Convention

    Let me guess - AT&T is positioning themselves as a key supporter of no patent reform.  Or, maybe AT&T is positioning themselves as key advocators of patenting everything under the sun.  Maybe they are advocating that they should give their engineers bonuses for every patent they file.  Maybe they are trying to say that a good democracy has lots and lots of patents.  What ARE they trying to say?

    Regardless we know that big companies can submit lots and lots of patents.  Hey AT&T - two applications per day isn't actually all that many anymore!  How about telling us about some of the real innovation you are doing. 

    Actually, can you just spend some time improving your 3G network so my iPhone calls don't drop as often?

    

    
    (08/21/08 09:01 AM)

13. Green Advertecture the Latest in Sustainable Advertising. Blogger Andrew Fine has uncovered a piece of green advertecture: A 1,000-square foot wall on the side of Pure Yoga on 86th Street in New York. They call it a “living wall”, and it is indeed alive. The wall is watered by a computerized irrigation system and trimmed every couple of weeks. While I’m sure [...] (08/11/08 09:00 PM)

14. User Generated Advertising. This clever political candidate has produced a unique yardsign. The sign features the candidates’ name and likeness as well as a large white space that allows supporters to fill in their own personal message of why they are voting for him. This is a brilliant application of offline social media and user generated content and gives [...]
    (07/25/08 09:01 PM)

15. Engagement?A New Information-Based Form of Advertising. An engagement between a buyer and a seller begins with a single point of contact. It could be as a sale or an inquiry that, with the appropriate follow-up, can be converted into an ongoing experience for both the seller and the buyer. It is such an experience or set of experiences that create what we define as an engagement?or at least the potential of creating one. (04/29/08 09:02 AM)

16. Who Owns Word of Mouth in an Organization?. At this year’s Word of Mouth Marketing Association Summit (WOMMA) on November 14/15 in Las Vegas, one of the topics will be “who owns word of mouth?” Is it one person in PR or advertising? Product development? Someone on the web team? In some companies it’s someone in PR, who is responsible for blogger relations. But in my opinion, that’s a tiny fraction of word of mouth on a typical fortune 500 brand. In some companies, as it was at Dell, the word of mouth ‘owner’ was someone in advertising who created viral / buzz campaigns. Typically what happens is word of mouth tends to be about the advertising or marketing (not the product. Advertising can amplify word of mouth if the product is good (and they do it right), but if the product/service is no good, advertising effectiveness declines over time. Should word of mouth have an owner? I believe the lack of appreciating and impact for word of mouth is usually because the owner owner is not senior enough and the strategy not broad enough. I believe that word of mouth needs part of many functions' operational roles....product development, marketing, advertising, PR, and especially customer service. Perhaps having one owner, especially too low, means other people don’t feel the ownership. Perhaps the CEO and CMO needs to own word of mouth, and thread it throughout the entire company as a part of the culture. That’s my vote. What’s yours? Join the discussion on this and other Word of... (09/29/07 09:00 AM)

17. Avoid wasting your Pay-Per-Click lead generation budget. Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant. I think this article does a nice job pointing out some of... (02/28/07 09:00 AM)

18. [A VC] Sell Side Advertising. http://avc.blogs.com/a_vc/2005/01/sell_side_adver.html ...There is a huge imbalance between the demand for pay for performance advertising and the ability to meet it right now. And the reason is that there are huge inefficiencies in the market. Advertisers have to make choices... (12/12/06 08:04 AM)

19. Marketing Bullseye 4: Scalable Programs. A couple posts ago I talked about the PL aspects of marketing cost scaling. A key factor to marketing costs scaling is for marketing programs to scale. In effect, any marketing initiative or process created should be sustained and optimized for less resources over time. The best marketing programs are those that get set up, perform, and don't require my attention. This is and was my philosophy as a marketer and online retailer, and I've heard this from many of our online retailing clients now. Some may require attention, but for the same effort, grow in impact over time. Examples of Scaling marketing programs: Online affiliates programs, where others sell your products for commission Automated RSS Feeds Blogging -- for same weekly effort, as time goes on more people link to you increasing your search impact Search engine marketing (except for the costs going up) you can set it up once and it can run and optimize with limited bandwidth. Web site functionality -- features that live on the site with one time cost which drive conversion or attract new customers (could drive word of mouth). Email newsletters -- same effort each email can drive more results as email list grows and we test/measure as part of the process to make them more effective. Marketing programs that don't scale include: Custom marcom, letters, or mockups for every prospect that calls. Advertising campaign that requires new creative often, rather than using creative templates or getting more out of one creative. Custom... (07/30/06 09:02 AM)

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