Advertising Articles Search Results

1. Mobile Retail Expected to Top $12B in '14. The global mobile retail market is expected to top $12 billion by 2014, according to [pdf] a new study by Juniper Research. “Mobile Marketing & Retail Strategies: Advertising, Coupons & Smart Posters... (03/10/10 09:00 PM)

2. Advertising Business Internet Marketing - 5 Benefits of Online Advertising. In the world of internet marketing, advertising represents the bloodline of all internet businesses. No online business can survive without a decent advertising. Advertising Business Internet Marketin... (03/09/10 09:01 AM)

3. Small Trade Businesses Need Local Advertising. So many small trade businesses today need local advertising; but the traditional methods of an ad in the Yellow pages, and a weekly ad in the classified section of their local paper, isn't bringing th... (03/07/10 09:01 AM)

4. 3 Reasons to Consider Semantic Advertising (or How to Avoid Having Your Ad Placed to Toyota). Brands that had tied or placed their ads next to Toyota ads have not been a happy bunch since the car maker’s troubles became public. These companies - say, tire manufacturers or car dealerships -... (03/05/10 09:01 PM)

5. Advertising on Coffee. Oleksiy Pikalo’s business OnLatte specializes in decorating lattes. You heard that right — he’s invented an industrial robot that can pretty up, or put advertising on, any foamy beverage. Inventor’s Digest has more: Pikalo’s invention, a beverage art printer, sprays a thin layer of caramel on the surface of any foamy drink, transforming a [...] (03/03/10 09:00 AM)

6. Will Yelp Ruin Geo-Location Search Advertising?. The accusations, and now lawsuit, that Yelp is extorting its customers is serious - not only for the customers of course, many of which are small businesses that depend on advertising - but also for... (03/01/10 09:00 PM)

7. Kia Campaign Reaches across Dozens of Digital Mags via Zinio. Kia is the first advertiser to user Zinio’s newly created Publisher Advertising Network (ZPAN), which allows an advertiser to purchase ads in digital editions of multiple magazines. Magazine... (02/22/10 09:00 PM)

8. 5 Steps to Successful Facebook Advertising.

   5 Steps to Successful Facebook Advertising
   
   This content from: Duct Tape Marketing

   Share5 Steps to Successful Facebook AdvertisingThis content from: Duct Tape Marketing Currently Facebook boasts somewhere in excess of 400 million users and growing. You’ve probably heard this line by now, but If it were a country it would be the third largest in the world behind China and India only. There’s a pretty good bet that [...] (02/18/10 09:01 AM)

9. US Online Display Advertising Grows 21%. US internet users viewed a total of 4.3 trillion display ads from December 2008-November2009, representing a growth rate of 21% from a year earlier, according to the comScore Digital Year in... (02/17/10 09:01 PM)

10. New Event! What's Your Marketing Stimulus Plan?.

    I've just launched the first of a series of marketing, thought leaderships and social media events that I'll be running in Wisconsin in 2009. If you're up for some 'marketing stimulus', I recommend that you check out this program!

    The MarketingSavant Group invites you to attend the Marketing Stimulus Plan Boot-Camp, a one-day in-depth workshop that will jumpstart or revitalize your marketing efforts in these tough times. The best companies don't cut marketing spend in a downturn, they do the opposite. They know that even the toughest market conditions still provide plenty of opportunity.

    Attend this one-day workshop to refine and revitalize your marketing strategy to help you swim upstream during the recession and position your company for long-term success.

    Who: The MarketingSavant Group
    What: What's Your Marketing Stimulus Plan? Workshop
    When: January 27th, 2009 from 8:30 to 4:45
    Where: De Pere, WI at the F.K. Bemis Center - St. Norbert College
    How Much: $295 early reg / $395 after 1/9/09
    Where do I Sign Up: At the Eventbrite website

    Marketing managers, sales professionals, business owners, and executives within small to medium sized companies responsible for sustaining profitability and striving growth in a downturn will learn how to:

    * Develop a road map for putting frugal, ethical and effective marketing strategies in place immediately
    * Understand how new approaches in digital and social media marketing can catapult your company into new market opportunities
    * Adapt your marketing spend for today's unpredictable economy
    * Adjust prices and promotions without sacrificing market share or brand image
    * Focus on accountability and obtaining measurable results from your investments
    * Improve strategic and tactical planning with marketing ROI techniques and tools
    * Manage your marketing budget and collaborate CFO and CEO

    It's been said that "Every adversity carries a seed of equal or greater benefit." This program will help you and your business find the silver lining in those dark clouds by adopting creative, compelling, and low-cost/high-return marketing strategies. We'll discuss and learn new ways to devise new strategies to overcome economic turmoil, and execute new tactics to win, sustain and grow new business.
    Bonus Item for Attendees:

    All attendees will receive a copy of Marketing in a Downturn: Recession-Proof Strategies for Smart Marketers, a 90-page e-book featuring over 25 interviews with leading marketers, consultants, managers and business owners sharing their most effective marketing strategies for remaining profitable and sustaining growth during a downturn.

    Who Should Attend?
    * Marketing and communications professionals
    * Small business owners
    * Channel and brand managers
    * Entrepreneurs and start-up managers
    * Advertising and public relations professionals seeking new client solutions

    You'll Walk Away With:
    
    * Dozens of low-cost and effective ideas that you can implement immediately to jumpstart your marketing in the recession of 2009
    * The tools, templates and action plans you'll need to succeed in the world of digital and social media marketing
    * An idea packed e-book, Marketing in a Downturn: Recession-Proof Marketing Strategies for Smart Marketers, on how to make the most of your marketing in a recession

    Register Now at Eventbrite
    

    
    
    (02/24/09 09:00 AM)

11. New Event! What's Your Marketing Stimulus Plan?.

    I've just launched the first of a series of marketing, thought leaderships and social media events that I'll be running in Wisconsin in 2009. If you're up for some 'marketing stimulus', I recommend that you check out this program!

    The MarketingSavant Group invites you to attend the Marketing Stimulus Plan Boot-Camp, a one-day in-depth workshop that will jumpstart or revitalize your marketing efforts in these tough times. The best companies don't cut marketing spend in a downturn, they do the opposite. They know that even the toughest market conditions still provide plenty of opportunity.

    Attend this one-day workshop to refine and revitalize your marketing strategy to help you swim upstream during the recession and position your company for long-term success.

    Who: The MarketingSavant Group
    What: What's Your Marketing Stimulus Plan? Workshop
    When: January 27th, 2009 from 8:30 to 4:45
    Where: De Pere, WI at the F.K. Bemis Center - St. Norbert College
    How Much: $295 early reg / $395 after 1/9/09
    Where do I Sign Up: At the Eventbrite website

    Marketing managers, sales professionals, business owners, and executives within small to medium sized companies responsible for sustaining profitability and striving growth in a downturn will learn how to:

    * Develop a road map for putting frugal, ethical and effective marketing strategies in place immediately
    * Understand how new approaches in digital and social media marketing can catapult your company into new market opportunities
    * Adapt your marketing spend for today's unpredictable economy
    * Adjust prices and promotions without sacrificing market share or brand image
    * Focus on accountability and obtaining measurable results from your investments
    * Improve strategic and tactical planning with marketing ROI techniques and tools
    * Manage your marketing budget and collaborate CFO and CEO

    It's been said that "Every adversity carries a seed of equal or greater benefit." This program will help you and your business find the silver lining in those dark clouds by adopting creative, compelling, and low-cost/high-return marketing strategies. We'll discuss and learn new ways to devise new strategies to overcome economic turmoil, and execute new tactics to win, sustain and grow new business.
    Bonus Item for Attendees:

    All attendees will receive a copy of Marketing in a Downturn: Recession-Proof Strategies for Smart Marketers, a 90-page e-book featuring over 25 interviews with leading marketers, consultants, managers and business owners sharing their most effective marketing strategies for remaining profitable and sustaining growth during a downturn.

    Who Should Attend?
    * Marketing and communications professionals
    * Small business owners
    * Channel and brand managers
    * Entrepreneurs and start-up managers
    * Advertising and public relations professionals seeking new client solutions

    You'll Walk Away With:
    
    * Dozens of low-cost and effective ideas that you can implement immediately to jumpstart your marketing in the recession of 2009
    * The tools, templates and action plans you'll need to succeed in the world of digital and social media marketing
    * An idea packed e-book, Marketing in a Downturn: Recession-Proof Marketing Strategies for Smart Marketers, on how to make the most of your marketing in a recession

    Register Now at Eventbrite
    

    
    
    (12/17/08 09:00 PM)

12. Who Owns Word of Mouth in an Organization?. At this year’s Word of Mouth Marketing Association Summit (WOMMA) on November 14/15 in Las Vegas, one of the topics will be “who owns word of mouth?” Is it one person in PR or advertising? Product development? Someone on the web team? In some companies it’s someone in PR, who is responsible for blogger relations. But in my opinion, that’s a tiny fraction of word of mouth on a typical fortune 500 brand. In some companies, as it was at Dell, the word of mouth ‘owner’ was someone in advertising who created viral / buzz campaigns. Typically what happens is word of mouth tends to be about the advertising or marketing (not the product. Advertising can amplify word of mouth if the product is good (and they do it right), but if the product/service is no good, advertising effectiveness declines over time. Should word of mouth have an owner? I believe the lack of appreciating and impact for word of mouth is usually because the owner owner is not senior enough and the strategy not broad enough. I believe that word of mouth needs part of many functions' operational roles....product development, marketing, advertising, PR, and especially customer service. Perhaps having one owner, especially too low, means other people don’t feel the ownership. Perhaps the CEO and CMO needs to own word of mouth, and thread it throughout the entire company as a part of the culture. That’s my vote. What’s yours? Join the discussion on this and other Word of... (09/29/07 09:00 AM)

13. [A VC] Sell Side Advertising. http://avc.blogs.com/a_vc/2005/01/sell_side_adver.html ...There is a huge imbalance between the demand for pay for performance advertising and the ability to meet it right now. And the reason is that there are huge inefficiencies in the market. Advertisers have to make choices... (12/12/06 08:04 AM)