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Who sets the standards for proposals?The customer. There is no universal standard for layout or composition of proposals. If you think about it, it makes sense. A “proposal” is intended to persuade someone. What is required to do that is up to the person being persuaded. If you want your proposal to succeed, you must know your customer. If your customer wants:
If you don’t know the answers, find them out. If the customer doesn’t know what they want or need, give them criteria to help them figure it out. Never load the customer up with a bunch of paper just because they might want something. Give them what they want. No more, no less.
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