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Questions to answer in your Executive Summary
- Why should the customer select you?
- How does your proposal align to the customer’s evaluation criteria?
- How will the customer benefit from what you proposal?
- What kind of return on investment can the customer anticipate?
- How will the project help the customer achieve their strategic goals?
- How do your plans align with theirs?
- How do the features of your proposal align with challenges the customer faces?
- How do project elements align with the customer’s priorities?
- How will your approach position them better for the future?
- What improvements will you make to the existing environment?
- How is your approach cheaper or more efficient?
- What discriminates you from your competition?
- Have you described all of your capabilities and how they may benefit the customer?
- How does your corporate culture and values map to the needs of the project?
- Are you reputable?
- What are your priorities?
- Can you provide any references or testimonials?
- Has your company won any awards that are relevant?
- Has your company had any articles published that are relevant?
- Is this project large enough to be considered important to your firm?
- Is this project so large that it will over extend your firm?
- What kind of return on investment do you project for the customer?
- How will your firm invest in the outcome?
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