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Proposal Win Strategies and Themes
When responding to an RFP with lots of requirements, it's easy to lose track of your message. Win strategies and themes are how your message makes it into the document. They are the difference between a proposal that is descriptive and a proposal that is persausive. Themes are how you sell in writing. But to present an effective message and develop your theme statements, you first have to plan the right strategies for winning.
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Advice for Writing Great Proposals