Proposal Win Strategies and Themes
When responding to an RFP with lots of requirements, it's easy to lose track of your message. Win strategies and themes are how your message makes it into the document.
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What are Proposal Themes And Why Are They Important? When you think about it, proposal writing is really about telling a story. All too often, the story is written by authors who are responsible for different chapters with no clear idea of the setting, the characters, the ending, or even the moral of the story. Find out how themes can not only help you tell your story, but make the difference between winning and losing.
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The Real Reason You Have Trouble Identifying Winning Proposal Themes I'll give you a hint — it has nothing to do with an inability to be creative with words. If you find yourself working on a proposal and struggling to identify your win strategies, and you can't discriminate yourself from the competition, the problem may have nothing to do with the proposal or the people trying to write it.
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Our approach changes the economics of business development and proposal training. Instead of only providing training for the chosen few, you can cost-effectively provide everyone with our tutorials, process, and online training. Weigh the cost of our approach against the proposals you lose because they were written by inexperienced and untrained staff. CapturePlanning.com is not a cost, but an investment that pays a nice, fat, positive return. Click here to find about the process that's helping companies win more of what they bid!
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The CapturePlanning.com MustWin Process
It's our solution to late starts, teams that don't work together, and reviews that provide too little guidance too late to do any good.
Provides off-the-shelf written process documentation for capturing business.
For companies that do large proposals, it offers the most benefits and is our best value.
