Proposal Win Strategies and Themes

When responding to an RFP with lots of requirements, it's easy to lose track of your message. Win strategies and themes are how your message makes it into the document. They are the difference between a proposal that is descriptive and a proposal that is persausive. Themes are how you sell in writing. But to present an effective message and develop your theme statements, you first have to plan the right strategies for winning.

What are Proposal Themes And Why Are They Important? When you think about it, proposal writing is really about telling a story. All too often, the story is written by authors who are responsible for different chapters with no clear idea of the setting, the characters, the ending, or even the moral of the story. Find out how themes can not only help you tell your story, but make the difference between winning and losing.

The Real Reason You Have Trouble Identifying Winning Proposal Themes I'll give you a hint — it has nothing to do with an inability to be creative with words. If you find yourself working on a proposal and struggling to identify your win strategies, and you can't discriminate yourself from the competition, the problem may have nothing to do with the proposal or the people trying to write it.

You can win more of what you bid Our process is designed to identify what it will take to win, design the proposal around it, and then ensure that the proposal delivers it. Most proposals fail to achieve all three. We give you the process that does them all so you can consistently deliver winning proposals. Click here to get your copy

The CapturePlanning.com MustWin Process It's our solution to late starts, teams that don't work together, and reviews that provide too little guidance too late to do any good. Provides off-the-shelf written process documentation for capturing business. For companies that do large proposals, it offers the most benefits and is our best value.

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